Dos Equis Truck Offers Tacos for the Brave, With a Facebook Tie-In
Marketing

Dos Equis Truck Offers Tacos for the Brave, With a Facebook Tie-In

15y Lisa Lacy

Dos Equis Truck Offers Tacos for the Brave, With a...

NYC taco track is giving away grasshopper, ostrich, and cow tongue delicacies. Read More...

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Business Listing Management
Local

Business Listing Management

15y Gregg Stewart

Business Listing Management

Do's and don'ts for optimizing your business listing for local searchers. Read More...

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If It Makes You Happy…Go Digital!
Marketing

If It Makes You Happy…Go Digital!

15y Jonathan Shapiro

If It Makes You Happy…Go Digital!

The digital deluge provides unprecedented dynamic, personalizable, trackable, and effective tools worthwhile for communication and advertising. Read M...

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Six Stages of Social Media Maturity
Asia

Six Stages of Social Media Maturity

15y Gaurav Mishra

Six Stages of Social Media Maturity

From tools and tactics to platforms and processes - a framework to social media strategy. Read More...

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Scott Brown Goes on Web Defensive Against League of Women Voters
Marketing

Scott Brown Goes on Web Defensive Against League of Women Voters

15y Kate Kaye

Scott Brown Goes on Web Defensive Against League o...

Republican from Massachusetts latches onto group's anti-Brown message, in part to help fuel his 2012 reelection campaign. Read More...

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MLB Looks Beyond Baseball to Reel in New Audiences Online
Marketing

MLB Looks Beyond Baseball to Reel in New Audiences Online

15y Kate Kaye

MLB Looks Beyond Baseball to Reel in New Audiences...

[Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Read More...

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Search Retargeting - Where Search and Media Meet
Marketing

Search Retargeting - Where Search and Media Meet

15y Robin Neifield

Search Retargeting - Where Search and Media Meet

10 ways to think about search retargeting in your overall plan. Read More...

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Retargeting - 3 Approaches for Advertisers
Data insights

Retargeting - 3 Approaches for Advertisers

15y Rob Graham

Retargeting - 3 Approaches for Advertisers

While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Read More...

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Clorox Sponsors First 'DailyBuzz' Site from Federated Media
CPG

Clorox Sponsors First 'DailyBuzz' Site from Federated Media

15y Lisa Lacy

Clorox Sponsors First 'DailyBuzz' Site from Federa...

Series of new sites will curate content on specific topics with a variety of brands attached. Read More...

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Heineken App Mixes Gaming, Social Media With Live Sports
Marketing

Heineken App Mixes Gaming, Social Media With Live Sports

15y Joan Voight

Heineken App Mixes Gaming, Social Media With Live ...

StarPlayer app rewards people who accurately predict game developments just before they happen. Read More...

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South Korea Police Investigate Google's Mobile Ad Unit
Data insights

South Korea Police Investigate Google's Mobile Ad Unit

15y Zachary Rodgers

South Korea Police Investigate Google's Mobile Ad ...

Cybercrime cop says AdMob may have tracked personal location info without approval. Read More...

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Obama's 2012 Latino Challenge: The Missing Playbook
Marketing

Obama's 2012 Latino Challenge: The Missing Playbook

15y Giovanni Rodriguez

Obama's 2012 Latino Challenge: The Missing Playboo...

Despite the President's expected surge in voter approval, one of the most important playbooks is still missing in action. Read More...

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Local.com Shopping Spree Yields Deals and Real-Time Product Search
Ecommerce

Local.com Shopping Spree Yields Deals and Real-Time Product Search

15y Susan Kuchinskas

Local.com Shopping Spree Yields Deals and Real-Tim...

Enters daily deals game with launch of Spreebird and acquires advanced product search firm Krillion. Read More...

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A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks
Marketing

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

15y Jeremy Lockhorn

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

A look at the trends and technologies that could change customer engagement. Read More...

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Listening Is Not a CRM Exercise
Automation

Listening Is Not a CRM Exercise

15y Stephanie Miller

Listening Is Not a CRM Exercise

Five options for marketers who want to tap social sentiment for direct marketing outreach. Read More...

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Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips
CPG

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

15y Christopher Heine

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Ba...

PepsiCo keeps the pedal down on social media marketing. Read More...

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Agency News: Vivaki's Social Chief; Troy Kelley to R/GA; Modernista Shutters
Marketing

Agency News: Vivaki's Social Chief; Troy Kelley to R/GA; Modernista Shutter...

15y Amara Mastronardi

Agency News: Vivaki's Social Chief; Troy Kelley to...

Plus hires and wins at Organic, Davis Elen, and Connelly Digital. Read More...

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DNC and Obama Spent Half Million Online This Year
Marketing

DNC and Obama Spent Half Million Online This Year

15y Kate Kaye

DNC and Obama Spent Half Million Online This Year

Democrats, along with President Obama's campaign, have spent $500,000 this year. Read More...

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Is an Email Address Personally Identifiable Info?
Marketing

Is an Email Address Personally Identifiable Info?

15y Anna Maria Virzi

Is an Email Address Personally Identifiable Info?

Organizations must protect customer email addresses. The alternative could end up being costly. Read More...

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The Tweet That Was Retweeted 8,000 Times and Other Stories
Asia

The Tweet That Was Retweeted 8,000 Times and Other Stories

15y Vijay Sankaran

The Tweet That Was Retweeted 8,000 Times and Other...

How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Read More...

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Green Bay Star Gives Twitter Advice to NFL Draftees
Marketing

Green Bay Star Gives Twitter Advice to NFL Draftees

15y Christopher Heine

Green Bay Star Gives Twitter Advice to NFL Draftee...

Packers running back Ryan Grant talks social media marketing with ClickZ. Read More...

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New York Yankees Strike Out on Email Security
Email

New York Yankees Strike Out on Email Security

15y Anna Maria Virzi

New York Yankees Strike Out on Email Security

Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation? Read More...

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Pepsi Vending Machines Fuse Social and Mobile Commerce
Marketing

Pepsi Vending Machines Fuse Social and Mobile Commerce

15y Christopher Heine

Pepsi Vending Machines Fuse Social and Mobile Comm...

"Social vending" system lets consumers send beverage gifts to friends' cell phones. Read More...

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Branding Lessons From the Middle East
Marketing

Branding Lessons From the Middle East

15y Howard Belk

Branding Lessons From the Middle East

Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways Read More...

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The Planner's Guide to Not Planning Your Career
Marketing

The Planner's Guide to Not Planning Your Career

15y Anna Papadopoulos

The Planner's Guide to Not Planning Your Career

Where do you see yourself in five years? Maybe it's better not knowing. Read More...

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Experiential Marketing
Marketing

Experiential Marketing

15y Augustine Fou

Experiential Marketing

Consumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. Read More...

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Tumult at Publicis Modem East as Senior Execs Depart
Marketing

Tumult at Publicis Modem East as Senior Execs Depart

15y Zachary Rodgers

Tumult at Publicis Modem East as Senior Execs Depa...

Some staffers are let go and some walk as agency realigns to boost creative, social, and analytics chops. Read More...

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