Privacy advocates equate tracking an unspecified consumer online to a telemarketer calling consumers at home. Why that's misleading. Read More...
View articleCreate a campaign that one person would find useful; start by analyzing traffic patterns and then taking a chapter out of Facebook's bottom-up approac...
View articleTo sustain mobile services' growth, users need content and services that are beneficial, enjoyable, and reliable. Read More...
View articleAccording to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most...
View articleThe company aims to inject more competition into the U.S. affiliate marketing arena. Read More...
View articleThis year, mobile proved itself to be the centerpiece of integrated marketing campaigns. Next year, integrated marketing will get even more interestin...
View articleHow social networks may be a fundamentally different medium for advertisers. Read More...
View articleA security breach forces marketing pros at nonprofit organizations to mobilize plans to alert donors and customers. Read More...
View articleIs betting on search marketing a sure thing or shortsighted? Read More...
View articleHello? This is your customer calling. Read More...
View articleUPDATE: Lookery has partnered with Oridian to provide banners in applications and widgets on networking sites such as Facebook. Read More...
View articleLinkedIn and Facebook seek to expand ad operations in the U.K. Read More...
View articleRemember: the top online commerce brands don't mimic real-world shopping experiences in cyberspace. Read More...
View articleSpecial days like Thanksgiving, Halloween and birthdays have been used as e-mail themes recently for top 2008 presidential candidates. Read More...
View articleWhat if our online behaviors become so miniature they become impossible to identify and target? Read More...
View articleIntegrate marketing content with user-generated content and other tips for expanding a Web site's social elements. Read More...
View articleInstead of advertising everywhere, why not expand your accessibility and reach so you can be accessible everywhere? Read More...
View articleAnalysts attribute revenue to the online ad industry in the wrong way. There's a better model. Read More...
View articleThese handy online tools help marketers get a quick insight into a marketplace. Read More...
View articleA report measuring the prominence of privacy policies and other criteria found campaign sites for six presidential candidates each failed at least one...
View articleA tool that solves a nagging analytics problem is too hot to handle insofar as consumer privacy is concerned. Read More...
View articleUPDATE: More so than in any other month, candidates went on the attack, and ran a total of nearly 65 million ad impressions in October, according to N...
View articleThe online advertising industry must do a better job of educating consumers about what behavioral targeting really means. Read More...
View articleThe European Commission will open a phase two investigation of Google's proposed DoubleClick acquisition, potentially setting the deal back months. Re...
View articleA new report shows 62 percent of small U.K. businesses are not investing in SEM, although 76 percent of those doing so report an increase in sales. Re...
View articleMeaningful insights about social media come from a painful loss. Read More...
View articleTraffic to the Web homes of Democratic candidates has become more reflective of the actual race. Read More...
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