Nivea Visage, SanDisk, and Yell.com are among the first advertisers on the MSN's Web site for mobile users in the U.K. Read More...
View articleOne-way, broadcast communications with hierarchies will seem as anachronistic to the next generation as the telegraph is to us. Read More...
View articleConsumers are decoupling, not just with mobile devices but also via Wi-Fi, Bluetooth, and, soon, IPTV. How will marketers connect with the disconnecte...
View articleLast year's Apple iPhone roll out and Facebook's growth have direct implications for local search in the coming year. Read More...
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View articleSuccess in the coming year will hinge on integrating people, information, and technology. And a dose or two of aspirin. Read More...
View articleDespite all the hype about MySpace and Facebook this year, Yahoo ran the lion's share of presidential campaign ad impressions, according to Nielsen On...
View articleAd network Collective Media's CEO offers tips for working with clients to ensure success with behavioral targeting. Read More...
View articleLines are increasingly blurring between what's interactive media and what's not. This means more marketing possibilities -- and necessitates greater a...
View articleWhy does local search get so little respect? Read More...
View articleThe Environmental Law and Policy Center gets up to $10,000 worth of Google ads provided free of charge each month to help promote its green efforts. R...
View articleIf you have a friend whom you trust and who has the answer to your question, why use a search engine? Read More...
View articleRather than the critical mass, it's perhaps the critical niche that will drive behaviors in the future. Read More...
View articleAd spending in Europe for 2007 is predicted to reach $16.6 billion, representing a year-over-year increase of 38 percent. Read More...
View articlePeople in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama t...
View articleThree tips for improving overall brand building throughout the purchase cycle. Read More...
View articleThe company also plans to introduce search-based mobile ad services in early 2008. Read More...
View articleHow are the presidential hopefuls showing up on their respective search engine results pages? There's one clear winner. Read More...
View articleMedia distribution is becoming fragmented much quicker than the currency can handle. Read More...
View articleAfter several large-scale Wi-Fi initiatives flop, smaller ad-supported projects hold some promise. Read More...
View articleFollowing Facebook's controversial ad-targeting program, Beacon, here are six ground rules for advertisers and publishers to adhere to when they condu...
View article"Search moptimization," "wombagging," "friendiligence," "World War 2.0," and other candidates for the 2008 lexicon. Read More...
View articleThe effort will make the newspaper more interactive, and enable more efficient ROI measurement for advertisers. Read More...
View articleA new era of digital content requires new thinking. What can the television industry do to survive? Read More...
View articlePQ Media's estimated $73 million in Web revenues from political advertisers represents a measly 1.6 percent of the $4.5 billion to be spent this cycle...
View articleChicago may have been freezing, but search is red-hot. A dispatch from Search Engine Strategies. Read More...
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