Disclose, Already
Marketing

Disclose, Already

21y Pamela Parker

Disclose, Already

Failing to tell it like it is can do nothing but harm the advertiser/consumer relationship. Read More...

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The Local Search Mardi Gras
Local

The Local Search Mardi Gras

21y Justin Sanger

The Local Search Mardi Gras

Don't get so caught up in the local search fantasy that you forget to peek behind the mask. Read More...

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Behavioral Targeting and the Loyalty Exchange
Data insights

Behavioral Targeting and the Loyalty Exchange

21y Andy Chen

Behavioral Targeting and the Loyalty Exchange

How behavioral targeting can help establish a strong CRM program. Read More...

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The New Wild West, Part 1: VOD
Marketing

The New Wild West, Part 1: VOD

21y David Cohen

The New Wild West, Part 1: VOD

A new digital landscape is going through a Wild West period as buyers and sellers try to make sense of entirely new platforms. Part one of a series. R...

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The Return of the Big Idea
Marketing

The Return of the Big Idea

21y Mark Kingdon

The Return of the Big Idea

Lessons from the 2005 Internet Clio Awards. Read More

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Seven Digital Consumer Trends, Part 1
Marketing

Seven Digital Consumer Trends, Part 1

21y Julian Smith

Seven Digital Consumer Trends, Part 1

Seven ways digital technology affects consumers and how marketers must adapt. First of a two-part series. Read More...

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Where's Digital Advertising Headed?
Marketing

Where's Digital Advertising Headed?

21y Eric Picard

Where's Digital Advertising Headed?

It's not about the Web anymore. All media are becoming digital. Read More...

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whyPod?
Marketing

whyPod?

21y Rebecca Lieb

whyPod?

Podcasting: 'Because it's there' isn't a marketing strategy. What to consider before you hit that record button. Read More...

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Catch Me If You Can
Data insights

Catch Me If You Can

21y Rob Graham

Catch Me If You Can

To what extent do surfing habits indicate intent to buy? Read More

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Who's Behind The Wheel Now?
Marketing

Who's Behind The Wheel Now?

22y Pete Blackshaw

Who's Behind The Wheel Now?

From Lawrence Welk to consumer-generated media. An adman dad and his word-of-mouth marketing son look backwards, and forward, at selling cars. Read Mo...

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The Google Factory: Where Do Marketers Fit In?
Marketing

The Google Factory: Where Do Marketers Fit In?

22y Pamela Parker

The Google Factory: Where Do Marketers Fit In?

Why the search player's new Fusion initiative, along with other plans, holds promise for marketers. Read More...

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Mid-Year Review
Marketing

Mid-Year Review

22y David Cohen

Mid-Year Review

What's on the horizon for the balance of 2005. Read More

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CPU: A New Behavioral Targeting Media Model
Data insights

CPU: A New Behavioral Targeting Media Model

22y Andy Chen

CPU: A New Behavioral Targeting Media Model

What if advertisers could buy by cost-per-unique user, instead of by impressions and clicks? Read More...

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Is Viral Overexposed?
Marketing

Is Viral Overexposed?

22y Mark Kingdon

Is Viral Overexposed?

What works, and what doesn't, in online viral campaigns. Read More

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Fast and Fearless: Brands' Blogging Future, Part 2
Marketing

Fast and Fearless: Brands' Blogging Future, Part 2

22y Martin Lindstrom

Fast and Fearless: Brands' Blogging Future, Part 2

The marriage between blogs and brands is no longer a vision, but exploiting this avenue takes commitment. Read More...

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Assigning a Value to E-Mail Addresses
Marketing

Assigning a Value to E-Mail Addresses

22y David Daniels

Assigning a Value to E-Mail Addresses

E-mail addresses have a shelf life. Determining your list's value and applying that value. Read More...

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Project Apollo: Ready for Lift Off?
Marketing

Project Apollo: Ready for Lift Off?

22y Jeremy Lockhorn

Project Apollo: Ready for Lift Off?

Project Apollo hopes to track behavior and media consumption across channels. Will it tackle interactive? If so, how? Read More...

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Rich in Satisfaction
Marketing

Rich in Satisfaction

22y Rob Graham

Rich in Satisfaction

If you want to know why consumers don't click on ads, ask yourself why you don't click on them. Read More...

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RSS Sparks Feeding Frenzy
Marketing

RSS Sparks Feeding Frenzy

22y Rebecca Lieb

RSS Sparks Feeding Frenzy

RSS -- it's not just for bloggers anymore. Can advertisers and publishers find happiness as content disengages from the container? Read More...

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Three Factors in Planning a Behavioral Marketing Campaign
Data insights

Three Factors in Planning a Behavioral Marketing Campaign

22y Chang Yu

Three Factors in Planning a Behavioral Marketing C...

Important things to watch for when using behavioral targeting as a media tactic. Read More...

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The Five Ps of Activist Marketing
Marketing

The Five Ps of Activist Marketing

22y Pete Blackshaw

The Five Ps of Activist Marketing

Why are activists such great marketers -- and what we can learn from them? Read More...

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Earth Day Gets a Makeover
Marketing

Earth Day Gets a Makeover

22y Zachary Rodgers

Earth Day Gets a Makeover

Organic Valley deployed a deck of cards and a search campaign as part of its plan to give the holiday its own meal. Result: feeding frenzy. Read More...

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Can Viral Marketing Be Serious?
Marketing

Can Viral Marketing Be Serious?

22y Sean Carton

Can Viral Marketing Be Serious?

Word of mouth and viral marketing work. But can they work for 'serious' businesses? Read More...

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SEM Agencies: Prepare to Play Musical Clients
Marketing

SEM Agencies: Prepare to Play Musical Clients

22y Gary Stein

SEM Agencies: Prepare to Play Musical Clients

Churn alert! How search agencies can work to retain their clients. Read More...

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Lessons from the Cutting Edge: RSS Advertising
Marketing

Lessons from the Cutting Edge: RSS Advertising

22y Pamela Parker

Lessons from the Cutting Edge: RSS Advertising

Exclusive conclusions from Feedburner's tests of ad-supported RSS feeds. Read More...

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Connecting the Dots
Marketing

Connecting the Dots

22y David Cohen

Connecting the Dots

The ability to compare on- and offline campaign performance is becoming a reality. Really. Read More...

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The Micro and Macro of Behaviors
Data insights

The Micro and Macro of Behaviors

22y Andy Chen

The Micro and Macro of Behaviors

Behavioral targeting provides the very definition of interactive marketing. Read More...

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