May I See Your ID?
Marketing

May I See Your ID?

22y Rebecca Lieb

May I See Your ID?

E-mail Sender ID isn't an if, and the when is imminent. Get ready for another new e-mail environment. It will be different -- and very probably better...

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Web Server Statistics Page
Audience

Web Server Statistics Page

22y rumo

Web Server Statistics Page

Jupitermedia's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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Behavioral Marketing's Coming of Age
Data insights

Behavioral Marketing's Coming of Age

22y Chang Yu

Behavioral Marketing's Coming of Age

The difference between behavioral marketing then and now. Read More...

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Brand Bending
Marketing

Brand Bending

22y Martin Lindstrom

Brand Bending

Brands no longer reside in marketing departments. Read More

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Travel Sites Don't Inspire Return Trips
Marketing

Travel Sites Don't Inspire Return Trips

22y Robyn Greenspan

Travel Sites Don't Inspire Return Trips

A new JupiterResearch report reveals limited loyalty among onlinetravel consumers. Read More...

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E-Biz Satisfaction Improves, Lags
Audience

E-Biz Satisfaction Improves, Lags

22y Robyn Greenspan

E-Biz Satisfaction Improves, Lags

Propelled by search's high score, the annual American Customer Satisfaction Index showed a slight swell in the e-business category. Read More...

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Open-Source Marketing
Marketing

Open-Source Marketing

22y Hans-Peter Brøndmo

Open-Source Marketing

What if marketing materials were published with a Creative Commons license, encouraging, rather than prohibiting, derivative works? Read More...

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Beyond Viral Ads
Marketing

Beyond Viral Ads

22y Sean Carton

Beyond Viral Ads

A mobile phone virus is running rampant, and the company that made it is unable to stop it. New threat, or just clever advertising? Read More...

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When Is a Blog No Longer a Blog?
Marketing

When Is a Blog No Longer a Blog?

22y Pamela Parker

When Is a Blog No Longer a Blog?

As blogs grow up, the friction grows. Read More

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High-Speed Hits 28.6M Subscribers
Data insights

High-Speed Hits 28.6M Subscribers

22y Robyn Greenspan

High-Speed Hits 28.6M Subscribers

U.S. broadband growth continued through the second quarter of 2004, adding 1.72 million new subscriptions. Read More...

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Defining the Target to Target the Defined
Data insights

Defining the Target to Target the Defined

22y Andy Chen

Defining the Target to Target the Defined

'Be' is the beginning of behavior. Read More

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The Future of Media, MIT-Style
Marketing

The Future of Media, MIT-Style

22y David Cohen

The Future of Media, MIT-Style

The future of media is awesome, and it can be directly applied to interactive marketing. Read More...

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Why Won't Local Search Carry Its Weight?
Marketing

Why Won't Local Search Carry Its Weight?

22y Nate Elliott

Why Won't Local Search Carry Its Weight?

Search engines are looking to local search advertising for growth. Unless the engines make one big change, they won't find it. Read More...

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Engage the Consumer With Interactivity
Marketing

Engage the Consumer With Interactivity

22y Jeremy Lockhorn

Engage the Consumer With Interactivity

Why interactivity is good for both brand and direct response objectives. Read More...

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Search: Bigger Means Smaller
Marketing

Search: Bigger Means Smaller

22y Rebecca Lieb

Search: Bigger Means Smaller

As search engine marketing grows, it's fragmenting into an increasingly complex palette of niche media opportunities. Read More...

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Have Video Ads Arrived? Part 2
Marketing

Have Video Ads Arrived? Part 2

22y Rob Graham

Have Video Ads Arrived? Part 2

Another look at video ad vendors. Read More

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Behavioral Marketing in Context
Data insights

Behavioral Marketing in Context

22y Chang Yu

Behavioral Marketing in Context

What's the difference between behavioral marketing and contextual marketing? And how long will the two differ, anyway? Read More...

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July's Top Affiliate Programs
Audience

July's Top Affiliate Programs

22y ClickZ Stats Staff

July's Top Affiliate Programs

The top 10 affiliate programs of July 2004, as ranked by Refer-it. Read More...

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Combating the Rising Cost of Keywords
Marketing

Combating the Rising Cost of Keywords

22y Gary Stein

Combating the Rising Cost of Keywords

Are search keywords artificially high or artificially low ? Read More...

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Is Mass Marketing Dead?
Marketing

Is Mass Marketing Dead?

22y Sean Carton

Is Mass Marketing Dead?

Technology is changing how people communicate and get information. Will it change marketing, too? Read More...

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Search Spend to Double by 2009
Marketing

Search Spend to Double by 2009

22y Robyn Greenspan

Search Spend to Double by 2009

The revenue numbers keep getting bigger, but the growth rate will slow as the market matures. Read More...

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The Deadly Duo: Spam and Viruses, July 2004
Data insights

The Deadly Duo: Spam and Viruses, July 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, July 2004

The spam ratio remained flat, while the volume originating from the U.S. dropped 10 points. Read More...

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Closing the Online/Offline Gap
Marketing

Closing the Online/Offline Gap

22y Pamela Parker

Closing the Online/Offline Gap

How do you measure the offline impact of online marketing dollars? Solutions you can use now. Read More...

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Behaving Badly: Standardization and Reach
Data insights

Behaving Badly: Standardization and Reach

22y Andy Chen

Behaving Badly: Standardization and Reach

Behavioral targeting is hot, but its industry acceptance is not. Well... not yet at least. Read More...

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Feedback, E-mail Response Improvements Underway
Audience

Feedback, E-mail Response Improvements Underway

22y Robyn Greenspan

Feedback, E-mail Response Improvements Underway

E-tailers are creating dialog with customers, but they aren't always speaking the same language. Read More...

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Broadband in Our Pockets
Marketing

Broadband in Our Pockets

22y David Cohen

Broadband in Our Pockets

Domestic mobile marketing is finally in sight. Read More

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Surfers Prefer Personalization
Audience

Surfers Prefer Personalization

22y Robyn Greenspan

Surfers Prefer Personalization

Internet users are willing to exchange personal information for customized content. Read More...

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