During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation...
View articleAs the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...
View articleStarting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in...
View articleThe company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s miss...
View articleConsumers can now text without getting their smartphones dirty, thanks to the Bluetooth-enabled trays KFC Germany premiered during the chain's new loc...
View articleAndreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Read More...
View articleThe music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a...
View articleApplying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...
View articleCustomer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Read More...
View articleDigital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Read More...
View articleTaco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets acro...
View articleThough not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...
View articleMarketers are still making basic faux pas when it comes to a digital strategy. Read More...
View articleEmojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...
View articleGet it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Read More...
View articleAt the price of $50 a year, the world’s largest retailer is going to offer unlimited free shipping on items purchased from its online store. Will this...
View articleExperiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands ...
View articleDo we have a “customer data revolt” heading in our direction and if so, what should organisations being doing about it? Read More...
View articleIn a hyperactive, digital age it can be difficult to keep your eyes on the prize. Find out how to keep your focus off of Facebook and onto Forbes with...
View articleWhile killer content can be costly, savvy marketers can stretch content across platforms to create brand affinity without being repetitive. Read More...
View articleTelecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape? Read More...
View articleConsumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Read More...
View articleIn this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience ...
View articleA rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...
View articleClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engageme...
View articleThe cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strateg...
View articleCould the sharing economy be the next way for marketers to boost brand loyalty? Read More...
View article