B2B Online Advertising: Dead or Alive?
Marketing

B2B Online Advertising: Dead or Alive?

25y Barry Silverstein

B2B Online Advertising: Dead or Alive?

Barry reviews a rash of statistics, information, and data that have been released in recent months about online advertising. And he draws some conclus...

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Competition Heats Up In Immature PDA Market
Audience

Competition Heats Up In Immature PDA Market

25y Michael Pastore

Competition Heats Up In Immature PDA Market

Despite the cloudy future of wireless, the languid economy and a revolving door of entrants in the market, global PDA retail revenues will increase fi...

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Account Aggregators May Find Profits Tough to Find
Marketing

Account Aggregators May Find Profits Tough to Find

25y Michael Pastore

Account Aggregators May Find Profits Tough to Find

It seems everyone has thrown their hat into the financial account aggregation ring -- banks, brokerages, credit cards companies and even Internet port...

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Take Off Those Seven-League Boots
Marketing

Take Off Those Seven-League Boots

25y Blake Rohrbacher

Take Off Those Seven-League Boots

Some new organizations spend precious little time building a strong foundation and much more time chasing venture dollars and issuing press releases i...

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Content, Research Lead Prescriptions Among E-Health Consumers
Audience

Content, Research Lead Prescriptions Among E-Health Consumers

25y Michael Pastore

Content, Research Lead Prescriptions Among E-Healt...

Consumers have long turned online for healthcare content, but howthey use the Internet for prescription drugs isn't quite as clear. Ipsos-NPD sees few...

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Get Your Facts Straight
Marketing

Get Your Facts Straight

25y Gerry McGovern

Get Your Facts Straight

Fact checking ensures that the appropriate corrections are made, but it is a difficult and time-consuming process. Even in traditional publishing, it ...

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The Perfect Marketing Budget
Marketing

The Perfect Marketing Budget

25y Chris Yeh

The Perfect Marketing Budget

In today's economic reality, you need every project to pay off quickly. You can't afford to take a flier on a long-term investment, where the term may...

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Offline Brands Bringing E-Commerce to the Masses
Audience

Offline Brands Bringing E-Commerce to the Masses

25y Michael Pastore

Offline Brands Bringing E-Commerce to the Masses

As Internet-only retailers struggle with profitability, and the all important holiday season approaches, research from Nielsen//NetRatings found the b...

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A Framework for Reaching Online Customers
Marketing

A Framework for Reaching Online Customers

25y Stephen Diorio

A Framework for Reaching Online Customers

In the third of a three-part series, Stephen discusses in more detail the various customer design points that influence management practices and inves...

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P2P Turning to Legitimate Applications
Marketing

P2P Turning to Legitimate Applications

25y Michael Pastore

P2P Turning to Legitimate Applications

It's proven its mettle as a method for trading pirated music, but now it's time for peer-to-peer networking to find some applications for the business...

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E-Commerce Will Get Boost from Fourth Quarter
Audience

E-Commerce Will Get Boost from Fourth Quarter

25y Michael Pastore

E-Commerce Will Get Boost from Fourth Quarter

With the big fourth quarter holiday season still to come, Datamonitor and BizRate.com predict that 2001 can still be a decent year for e-commerce. Rea...

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A Brand Health Check, Part 2
Marketing

A Brand Health Check, Part 2

25y Martin Lindstrom

A Brand Health Check, Part 2

In part 2, Martin offers five more questions for an online self-examination. If your answers are yes to all of the questions, your brand is well on it...

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Salaries Not Top Concern for IT Pros
Audience

Salaries Not Top Concern for IT Pros

25y Michael Pastore

Salaries Not Top Concern for IT Pros

A Computerworld survey found that IT workers are satisfied with their salaries, but want more challenges and more training. Maybe that will increase t...

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Internet, Embedded Devices Welcoming Linux
Marketing

Internet, Embedded Devices Welcoming Linux

25y Michael Pastore

Internet, Embedded Devices Welcoming Linux

Linux, the little operating system that could, is finding a comfortable niche among Internet and embedded devices, according to a survey by Evans Data...

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Software Market Holds Its Own in Tough Times
Marketing

Software Market Holds Its Own in Tough Times

25y Michael Pastore

Software Market Holds Its Own in Tough Times

The retail computer hardware market may have hit hard times, but NPD INTELECT credits sales of income tax and virus detection software with leading th...

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E-CRM: Power to the People
Marketing

E-CRM: Power to the People

25y Chris McTiernan

E-CRM: Power to the People

People will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...

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It's Summertime and PR Value Measurement Still Isn't Easy
Marketing

It's Summertime and PR Value Measurement Still Isn't Easy

25y Len Stein

It's Summertime and PR Value Measurement Still Isn...

We live in the 21st century and work amid clients whose marketing departments and advertising agencies research every aspect of their product developm...

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The Affiliate Cookie Fortune
Marketing

The Affiliate Cookie Fortune

25y Shawn Collins

The Affiliate Cookie Fortune

The problem's pretty simple: The average user on the Internet is not buying a product on his or her first visit -- and, in most cases, subsequent visi...

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How $20.01 Changed My Life
Marketing

How $20.01 Changed My Life

25y Peter Kaufman

How $20.01 Changed My Life

Peter just completed his 10-day boot camp -- he ran, jumped, ran, did sit-ups, ran, did pushups, ran, and learned a lot about teamwork. Without gettin...

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Don't Box In Your Writers
Marketing

Don't Box In Your Writers

25y Nick Usborne

Don't Box In Your Writers

Understanding the customer is a key requirement within all sales and marketing environments, including the Web. But there is a small problem: When you...

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Online Trading is a Whole New Ballgame
Marketing

Online Trading is a Whole New Ballgame

25y Michael Pastore

Online Trading is a Whole New Ballgame

Far from the days when most anyone could make a buck trading online, a survey of leading full-service and discount online brokerage firms by Deloitte ...

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Discounts, Marketing Practices Working Against E-Tailers
Audience

Discounts, Marketing Practices Working Against E-Tailers

25y Michael Pastore

Discounts, Marketing Practices Working Against E-T...

A survey by Valentine Radford found that online retailers are topping traditional stores in service, but their marketing efforts and practice of provi...

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U.S. E-Commerce Kicks Off Summer with a Resounding 'Thud'
Audience

U.S. E-Commerce Kicks Off Summer with a Resounding 'Thud'

25y Michael Pastore

U.S. E-Commerce Kicks Off Summer with a Resounding...

Blame the soft economy or the arrival of summer, but whatever your reason du jour online shopping in the United States took a hit in June, decreasing ...

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CRM Sector Will Survive Software Spending Slowdown
Marketing

CRM Sector Will Survive Software Spending Slowdown

25y Michael Pastore

CRM Sector Will Survive Software Spending Slowdown

Total CRM software application revenues will increase from $9.4 billion worldwide by the end of 2001, to approximately $30.6 billion in 2005, accordin...

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Wireless: Location Tracking Will Change Everything
Marketing

Wireless: Location Tracking Will Change Everything

25y Eric Picard

Wireless: Location Tracking Will Change Everything

Eric's feeling a little frustrated about the state of wireless when it comes to advertising. The "best" idea he's heard on using the space for marketi...

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Know When to Hold 'Em, and When to Fold 'Em
Marketing

Know When to Hold 'Em, and When to Fold 'Em

25y Chris Yeh

Know When to Hold 'Em, and When to Fold 'Em

A marketer has to have the discipline to know when to quit; to keep going after the point of failure isn't heroic, it's a selfish attempt to avoid adm...

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E-Mail Continues Dominance of Net Apps
Data insights

E-Mail Continues Dominance of Net Apps

25y Michael Pastore

E-Mail Continues Dominance of Net Apps

A survey of Internet users by Gallup found that e-mail remains the No. 1 activity for people online, with more than half saying saying e-mail is their...

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