The Internet's promise of increased speed and efficiency is redefining expectations and strategies in the recruiting market, according to a report by ...
View articleCustomer feedback is critical to your business, and it's harder to achieve online versus offline. The first step is to make people aware that you valu...
View articleAges ago (in Internet time), usability testing of Web sites was considered unnecessary. But the industry has come a long way in the last couple of yea...
View articleIf you're still focusing on making your site sticky, you're probably not focusing on something crucial: your users. Ask yourself this: Is there really...
View articleA survey by Harris Interactive found the telephone is replacing the Net as the most popular channel used by consumers contacting financial services fi...
View articleWhat do you get when you mix hope and desperation? Techies wearing suits to wireless trade shows. But superficial changes aren't enough. We need to le...
View articleKeeping churn rates low and customer satisfaction high is essential for ISPs to profit in today's market, according to a survey by Edgix and internet....
View articleWeb TV is evolving, and it could change advertising as we know it. Most people don't know what a PVR can do to TV-viewing habits. Here's what can happ...
View articleWhat can you do in tough times to generate business? You don't want to cut down on marketing, just figure out how to lower your costs. One way is with...
View articleWhen a company develops a site specifically for "her," pink and purple pastel palettes and pages of pliable prose may come to mind. But it doesn't, an...
View articleThough it's sometimes tough to implement, making marketers feel as if they're going in circles, closed-loop marketing can help you adjust marketing ca...
View articleCompanies will spend between $5 million and $23 million to integrate into online markets, according to Forrester Research, which means e-marketplaces ...
View articleConsumers who spend at least 30 hours per week online, and consumers who access the Internet on their PC while watching TV exhibit a greater interest ...
View articleDon't hesitate to write copy that sells online, or your visitors will get confused. If they're just browsing, they can filter out the sales patter. If...
View articleScooters may be getting all the attention (and sales) these days, but there are other cool 21st-century transportation devices on the market (or just ...
View articleOnline filing, tax software and visits to tax-related Web sites are all among the tools taxpayers use to make life a little easier leading up to April...
View articleThe Internet's impact on at least one aspect of commercial life bears a remarkable resemblance to the telegraph's impact on the same: That earlier "re...
View articleSmall companies without a marketing budget frequently have a family member or friend design their Web site. This means they may not realize the full p...
View articleFor B2B marketers, Internet marketing is emerging as an inevitable way of doing business, but it's your audience that drives the effectiveness of dire...
View articleNot only is fraud widespread in affiliate marketing, it comes in all shapes and sizes, from pimply 13-year-olds to sophisticated crime rings. Luckily,...
View articleIn a few years, one-third of the online population will be in Asia-Pacific. If your company has a Web site but no global initiative, you'd better star...
View articleE-mail is among the reasons the U.S. Postal Service may consider canceling Saturday delivery, but studies by United Messaging and Pitney Bowes found a...
View articleConsumers want simplicity, speed, and convenience. They come to your site to find information. Make life easy for them, and they'll thank you with the...
View articleNapter's best days may be behind it, but that doesn't spell the end for online music. According to Jupiter Media Metrix, better content delivery is dr...
View articleMost Web sites look like index pages from the New York Stock Exchange. Soon, though, women will be making their mark, and the male-dominated view of c...
View articleB2B Internet commerce in the Asia/Pacific region reached $96.8 billion in 2000, which was 22 percent of the worldwide total of $433.3 billion, accordi...
View articleThere was no Internet in Harper Lee's time, but her Atticus Finch knew some timeless truths. Take his advice. Stand in your customers' shoes, and take...
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