Many e-marketers say their online advertising objective is branding. But there are different kinds of branding objectives that dictate very different ...
View articleSure, the Internet's revolutionized marketing. But innovation doesn't guarantee success. A badly managed e- marketing campaign can cost more and achie...
View articleHow do you train people to write online so they sound honest and real? A few easy tips can help your customer service agents learn how. Read More...
View articleIf you've been reading Chris's articles lately, you know he has a thing about data: collecting it, managing it, using it. The payoff for all this brai...
View articleAre you a marketer who relies solely on cost-per-action (CPA) deals? If so, you may soon be toast -- and someone may be having you for lunch. Just ask...
View articleYour content matters. Your marketing materials -- from online catalogs to web copy and graphics -- are critical for establishing corporate brand and b...
View articleAccording to a study of the nation's Internet economy by the University of Texas Business School and commissioned by Cisco Systems, sales and marketin...
View articleClickZ writer Dana Blankenhorn thinks a publisher's challenge is to extract value for his or her marketing partners in creative ways. Andy thinks if w...
View articleFor better or worse, the web world is slowing down. Find out the reasons why. Read More...
View articleDo you truly know enough about the dynamics of affiliate marketing to be a great teacher? Maybe it's time to find out. Read More...
View articleHow many consumers are interested in interactive TV? CTAM says the number approaches 80 percent of digital cable TV subscribers, many of whom already ...
View articleRemember the turbulent years of e-tailing's infancy? Now it looks as if e-tailing has already weathered its teenage years -- and, showing signs of mat...
View articleBroadband is moving on up, to apartments, condominiums, offices, and hotels, and equipment and services for providing broadband to multiple tenant uni...
View articlePeter gives you a couple of wish lists: what creatives wish clients would do and what advertising professionals can do to ensure smooth client relatio...
View articleMany marketing departments and service providers are still trying to digest the web. Convergence will only add more options to the menu. Are you ready...
View articleIn the continuing quest for free publicity, you can certainly use some more free advice. Marcia obliges, explaining what sites look for in an "expert"...
View articleThe Net is changing people's lives, and online marketers need to understand that building customers means understanding what they want. Sean gives you...
View articleThe Top 20 e-tailers of December 2000, according to PC Data Online. Read More...
View articleSo you've got a promising concept. Great. But many former entrepreneurs have tried to go straight from concept to launch without taking the time to pu...
View articleAges ago, your high school English teacher told you to make sure your writing is clear. Think this is less important on the web? If so, think again. I...
View articleElectronic business-to-business sales will reach more than $5.2 trillion in 2004 through several different channels, according to Giga Information Gro...
View articleSometimes you just have to learn the hard way. But if you still haven't learned from the tough lessons of 2000, you may not be in business for long. S...
View articleYou've got to be subtle, stealthy, and provide more of that "whole body" customer experience if you want to attract your core consuming public -- in m...
View articleWeb-based fraud claims are rising dramatically, accounting for two-thirds of all the fraud cases investigated by the Commercial Crime Service of the I...
View articleJeffrey gets lots of mail about his articles, and he loves it because feedback helps him understand what people in the industry think. Here are the to...
View articleEveryday seems to bring another e-tailer pulling the plug, but those who used the Internet to shop online during the 2000 holiday season were generall...
View articleOK, it's time to put your freshly minted marketing budget to work. Have you thought about what type of system infrastructure you should put together t...
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