101 Things to Do With a Dead Dot-Com
Marketing

101 Things to Do With a Dead Dot-Com

26y Frank Catalano

101 Things to Do With a Dead Dot-Com

The end has come for many Internet companies, and right on schedule. It's often said nine of ten new businesses fail in the first few years. Why would...

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The Web-to-Print Connection
Marketing

The Web-to-Print Connection

26y Cliff Allen

The Web-to-Print Connection

Remember when the word convergence used to mean the combining of television and the web in something like WebTV meets TiVo? While hype about convergen...

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Banks, Brokers Have Strong Future Online
Marketing

Banks, Brokers Have Strong Future Online

26y Michael Pastore

Banks, Brokers Have Strong Future Online

Online banks and online brokers still have plenty to look forward to, according to IDC, even though the market for Internet stocks isn't what it used ...

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Good Morning, Sunshine
Marketing

Good Morning, Sunshine

26y Rob McGann

Good Morning, Sunshine

Solar power is no longer the proprietary domain of marooned survivalists, crunchy granola-types, and off-the-gridders. Solar tech got a huge bounce fr...

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Small Gadgets, Appliances Lead Online Purchases
Audience

Small Gadgets, Appliances Lead Online Purchases

26y Michael Pastore

Small Gadgets, Appliances Lead Online Purchases

Spending on gadgets in a number of categories increased significantly in May and June of 2000, according to the NRF/Forrester Online Retail Index. Rea...

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Try Explaining eCRM on an Airplane Banner
Marketing

Try Explaining eCRM on an Airplane Banner

26y David Gumpert

Try Explaining eCRM on an Airplane Banner

David was settling back on a low-lying beach chair on Cape Cod when he saw some single-engine planes flying ad banners: a bank, local bands, a job-sea...

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The Three Rules of Permission
Marketing

The Three Rules of Permission

26y Nick Usborne

The Three Rules of Permission

Permission marketing isn't just about "getting" permission. It's not just a box with a check in it or a prospect or customer saying "Yes." These are j...

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The Online Music Debate Rambles On
Audience

The Online Music Debate Rambles On

26y Michael Pastore

The Online Music Debate Rambles On

Like a jam session by a band 15 years past its prime, the debate over Napster's effect on music sales just will not end. According to Cyber Dialogue, ...

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Net Access from Home Offices Soars
Audience

Net Access from Home Offices Soars

26y Michael Pastore

Net Access from Home Offices Soars

Thanks to the Internet, more people have the option of working from home. So it should come as no surprise that the percentage of US home office PC ho...

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E-Business Continues to Mystify Executives
Audience

E-Business Continues to Mystify Executives

26y Michael Pastore

E-Business Continues to Mystify Executives

Many companies are actively pursuing an e-business strategy, but few see it as a critical success factor, either now or in the near future, according ...

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Blame the Marketers
Marketing

Blame the Marketers

26y Greg Sherwin and Emily Avila

Blame the Marketers

Ever since the spring 2000 dot-com meltdown, the "talkaloti" have rolled their eyes and nodded knowingly that they all saw this coming. It's open seas...

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Communication 101 for Affiliate Managers
Marketing

Communication 101 for Affiliate Managers

26y Shawn Collins

Communication 101 for Affiliate Managers

Shawn would like to publicly thank most of the affiliate managers out there, because their lack of communication with affiliates makes him stand out. ...

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Can This Publication Be Saved?
Marketing

Can This Publication Be Saved?

26y Andy Bourland

Can This Publication Be Saved?

While checking out FuckedCompany.com, a publication that focuses on the faults and foibles of dead and dying dot-coms, Andy ran across a mention of Wo...

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Give Your Audience a Personalized Message
Marketing

Give Your Audience a Personalized Message

26y Michael Aaron

Give Your Audience a Personalized Message

One way to spot good online creative is to see whether it "personalizes" the message. Does it "touch a nerve" with your target audience? Does it push ...

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Full 360-Degree Branding
Marketing

Full 360-Degree Branding

26y Martin Lindstrom

Full 360-Degree Branding

Strong branding is all about creating a story or, if a story already exists, making it spin off the product and the brand. Fascinating stories quite o...

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To Each His Own Domain
Marketing

To Each His Own Domain

26y Sean Carton

To Each His Own Domain

The Internet Corporation for Assigned Names and Numbers (ICANN) approved the creation of the first new top-level domain names since the 1980s. Moving ...

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Clutter Versus Clicking in Web Design
Marketing

Clutter Versus Clicking in Web Design

26y Gerry McGovern

Clutter Versus Clicking in Web Design

The central concern of current web design is saving time. Online readers belong to the time-starved generation, and any design that wastes their time ...

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Developing a Successful Online Brand
Marketing

Developing a Successful Online Brand

26y Matt Straznitskas

Developing a Successful Online Brand

One of the assumptions in the early days of the web was that it was a level playing field. Low entry costs allowed the little guy to compete against t...

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Converting Subscribers to HTML
Marketing

Converting Subscribers to HTML

26y Cliff Allen

Converting Subscribers to HTML

Keeping track of your readers' preferences for HTML or text-only email newsletters can be daunting. But deciding to honor those preferences may be an ...

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The British Are Coming
Marketing

The British Are Coming

26y Neil Cohen

The British Are Coming

Neil participated in a London conference that focused on how to further fan the flame of entrepreneurship in the U.K. He went over thinking that the U...

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Waiting for the Roto-Rooter Man
Marketing

Waiting for the Roto-Rooter Man

26y Zhenya Gene Senyak

Waiting for the Roto-Rooter Man

The best PR programs have one thing in common: They all start with positioning. Positioning is the evolution of a dubious process that used to be call...

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Spinning Web Products Into Gold
Marketing

Spinning Web Products Into Gold

26y Joy Busse

Spinning Web Products Into Gold

New start-ups are focusing on the web's second gold rush applications. Often they are the brainchild of a technologist and have great back-end capabil...

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America's Most Popular PCs
Audience

America's Most Popular PCs

26y Michael Pastore

America's Most Popular PCs

OK, so you don't need a PC to access the Internet these days with the advent of Web phones and Palm this and Palm that, but perhaps you were wondering...

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Future of E-Tail Lies with Multi-Channel Retailers
Audience

Future of E-Tail Lies with Multi-Channel Retailers

26y Michael Pastore

Future of E-Tail Lies with Multi-Channel Retailers

Online B2C sales in the US will grow from an estimated $25 billion in 1999 to $152 billion in 2002 and $233 billion in 2004, according to Giga Informa...

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Top E-Tailers of June 2000
Audience

Top E-Tailers of June 2000

26y Michael Pastore

Top E-Tailers of June 2000

The Top 20 e-tailers of June 2000, according to PC Data Online. Read More...

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Pets 'R Us: Touring the Perverse World of PetExcess
Marketing

Pets 'R Us: Touring the Perverse World of PetExcess

26y Beth Cox

Pets 'R Us: Touring the Perverse World of PetExces...

There's no end to the extent to which people will pamper their pooches and puddy cats. Not surprisingly, pet obesity has reach epidemic proportions in...

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Net Increases Role in Vehicle Shopping
Audience

Net Increases Role in Vehicle Shopping

26y Michael Pastore

Net Increases Role in Vehicle Shopping

Almost half of the US households that purchased a new vehicle in the six months leading to March of 2000 used the Internet in the buying process, prov...

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