DSL Tops Cable Modems
Data insights

DSL Tops Cable Modems

28y Michael Pastore

DSL Tops Cable Modems

As the debate over which technology will provide high-speed Internet access continues to rage, Keynote Systems set up a test where DSL and cable modem...

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Affluent Women Buy on Web
Audience

Affluent Women Buy on Web

28y Michael Pastore

Affluent Women Buy on Web

A survey sponsored by Shop2u.com and conducted by Taylor Nelson Sofres Intersearch found that affluent women (household income $50K+) who shop from ca...

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Wanted: Multi-Task Writer
Marketing

Wanted: Multi-Task Writer

28y Nick Usborne

Wanted: Multi-Task Writer

Copywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...

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Europe Who...?
Marketing

Europe Who...?

28y Leo Sheiner

Europe Who...?

Forbes recently published an article entitled Europe: The Next Internet Frontier. Read More...

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Small Business Online Banking to Expand
Marketing

Small Business Online Banking to Expand

28y Michael Pastore

Small Business Online Banking to Expand

The Internet is going to help financial services firms cater to small businesses in a more cost-effective manner, according to a report by Meridien Re...

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Net Playing Role in Job Searches
Audience

Net Playing Role in Job Searches

28y Michael Pastore

Net Playing Role in Job Searches

According to a survey released by SBC Internet Services, 82 percent of collegians who graduate this spring and summer will use the Internet to search ...

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Interstitials - The Bigger Picture
Marketing

Interstitials - The Bigger Picture

28y Keith Pieper

Interstitials - The Bigger Picture

Keith is back after a three months sabbatical, and he has the lowdown on interstitials. Bet you thought users hate them and site publishers won't acce...

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Most Sites Have Privacy Statements
Audience

Most Sites Have Privacy Statements

28y Michael Pastore

Most Sites Have Privacy Statements

Almost two-thirds of the sites surveyed for privacy disclosures have at least one type of disclosure, either a privacy policy notice or an information...

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Air Transportation Dominates Online Travel
Marketing

Air Transportation Dominates Online Travel

28y Michael Pastore

Air Transportation Dominates Online Travel

Air travel will continue to dominate the travel products sold online, representing more than 80 percent of the online travel dollars spent, according ...

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Java Use on the Rise
Audience

Java Use on the Rise

28y Michael Pastore

Java Use on the Rise

The actual use of Java by developers outside North America has increased in the past six months, according to the Spring International Developer Opini...

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Senior Execs Increase Net Usage
Audience

Senior Execs Increase Net Usage

28y Michael Pastore

Senior Execs Increase Net Usage

Senior executives in the world's major markets are going online more often, and are becoming more comfortable using the Internet, according to an Ande...

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Most Investors Don't Trade Online
Marketing

Most Investors Don't Trade Online

28y Michael Pastore

Most Investors Don't Trade Online

Nearly 15 million adult Americans are involved in online investing activities in one way or another, according to research from Dataquest Inc., a unit...

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Is Privacy Inevitable?
Marketing

Is Privacy Inevitable?

28y Deborah Kania

Is Privacy Inevitable?

Deborah gives you a lay of the land on the latest privacy issues. There's no single privacy policy approach. E-commerce prefers opt-out policies, cons...

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What's the Buzz?
Marketing

What's the Buzz?

28y John Day

What's the Buzz?

Top story honors on the I-Advertising and Online Ads discussion lists last week went to Richard Hoy, Online Ads' moderator for the past three years, w...

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Start-Ups Fuel E-Travel
Marketing

Start-Ups Fuel E-Travel

28y Michael Pastore

Start-Ups Fuel E-Travel

Travel e-commerce is expected to reach $20 billion by 2001, a 700 percent increase over $2.5 billion in 1998, according to Internet travel research by...

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It's Not How You Say It - It's What You Say
Marketing

It's Not How You Say It - It's What You Say

28y Nick Usborne

It's Not How You Say It - It's What You Sa...

Copywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...

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Doctors' Net Use Keeps Increasing
Audience

Doctors' Net Use Keeps Increasing

28y Michael Pastore

Doctors' Net Use Keeps Increasing

The latest results of Healtheon Corp.’s Internet Survey of MedicineTM revealed that 85 percent of physicians surveyed are currently using the In...

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UK Call Failure Rates Double
Audience

UK Call Failure Rates Double

28y Michael Pastore

UK Call Failure Rates Double

ISP call failure rates in the UK have more than doubled compared to the last quarter of 1998, according to the UK BenchMark Report by Inverse Network ...

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The Net and the 2000 Election
Ad Industry Metrics

The Net and the 2000 Election

28y Michael Pastore

The Net and the 2000 Election

[IC_ARTICLE_OBJECT [SHOW IC_Article_ID] “table1”] Much like the 1998 holiday season introduced online shopping to the world, the 2000 pr...

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Banking, Insurance Gain Interest
Marketing

Banking, Insurance Gain Interest

28y Michael Pastore

Banking, Insurance Gain Interest

Consumers are becoming more comfortable with online shopping for a variety of goods and services, according to a study conducted by Opinion Research C...

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What's the Buzz?
Marketing

What's the Buzz?

28y John Day

What's the Buzz?

A number of issues were visited and re-visited on industry discussion lists last week. Read More...

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Targeting With Reach
Marketing

Targeting With Reach

28y Deborah Kania

Targeting With Reach

Deborah gives you an in-depth look at using advertising networks to reach a great number of people within your target audience. The networks can give ...

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What's Your Web Site Worth?
Marketing

What's Your Web Site Worth?

28y Larry Bohn

What's Your Web Site Worth?

Is your company's web site a pot of gold or a money pit? Do you know how people use it, and what's happening on it? If not, you're wasting your web in...

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Garden and Gifts Attract New Buyers
Audience

Garden and Gifts Attract New Buyers

28y Michael Pastore

Garden and Gifts Attract New Buyers

The Home and Garden category attracts the highest percentage of first-time buyers, followed by the Gift category according to analysis by BizRate.com....

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Offline Brokerages May Suffer
Marketing

Offline Brokerages May Suffer

28y Michael Pastore

Offline Brokerages May Suffer

A study by Cyber Dialogue and Booz-Allen & Hamilton found that consumers today rely significantly less on the traditional offline broker structures fo...

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The Future Is Now
Marketing

The Future Is Now

28y Deborah Kania

The Future Is Now

What's the future of opt-in email, personalization, web advertising and promotion? Deborah made some predictions way back in 1997...and the future is ...

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What's The Buzz?
Marketing

What's The Buzz?

28y John Day

What's The Buzz?

A mis-attributed quote last week on sample size, pep talks on selling advertising, search engines' lack of editorial integrity and unfair relevancy te...

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