If you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonh...
View articleIf you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Read More...
View articleThe chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Re...
View articleSears' Shop Your Way allows customers to make returns and exchanges from inside their vehicles by integrating the company's website, mobile app, and b...
View articleTo improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Read ...
View articleWith the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing wa...
View articleOnly 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Read More...
View articleImplementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced...
View articleSuccessful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Read ...
View articleBeacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of compan...
View articleWhile customers may buy your product, fans think of themselves as extensions of your business. Does your marketing focus on attracting customers or fa...
View articleMarketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors. Read More...
View articleEvent marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event s...
View articleMarketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five ...
View articleData gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Read More...
View articleIf you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your glob...
View articleWhile event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewar...
View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
View articleMcDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunic...
View articleWriting an effective and informative article about analytics can be tricky. Here are two things to keep in mind when crafting your next piece. Read Mo...
View articleThe introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be...
View articleWearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is im...
View articleEven the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard. He...
View articleLow conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearab...
View articleDramatically increase sales and boost margins by discovering what drives your shoppers to buy. Read More...
View articleThousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Read More...
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