Microsoft has named Nadella as the company's third chief executive in its history. Additionally, Bill Gates will step down as chairman and move into a...
View articleHealthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are thos...
View articleSuccessful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...
View articleAds by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...
View articleA look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and w...
View articleThe CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss...
View articleFor B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a cont...
View articleHighlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...
View articleA roundup of many of the new hires, promotions, and other moves in the digital marketing industry at the beginning of 2014. Read More...
View articleFive tips for how to effectively manage your finances, including cutting food costs, planning for long-term savings, tapering spending, and looking fo...
View articleNissan’s media agency TBWA had a clever idea for a marketing stunt: Why not let users order a car via Amazon.com? But it was the attention of a Reddit...
View articleThe company behind Sweethearts, the candy formerly known as Conversation Hearts, wants consumers to tweet messages to @Tweethearts that they can later...
View articleJust as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing a...
View articleBuilding Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...
View articleData Privacy Day is the perfect reason to decode the data-driven industry and debunk myths. Read on to learn how... Read More...
View articleWhile CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions...
View articleMany of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...
View articleBig Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Read More...
View articleMarketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. R...
View articleA look at how Google Flight Search would impact the travel sector. Read More...
View articleThe Twitter campaign capitalizes upon the popularity of Wienermobiles, as well as Super Bowl advertising, and is meant to drum up intrigue among consu...
View articleBetween data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Read More...
View articleCapitalizing on the buzz surrounding Pharrell Williams' hat, Arby's wins the award for the most retweeted tweet of the Grammy night. Read More...
View articleThe phases of building an online marketing funnel, with examples from major online travel portals in China. Read More...
View articleThe site, which says it is sponsored by Ajax Spray n’ Wipe Easy Lift Out Wipes, allows users to remove likes and followers on Facebook and Twitter. Re...
View articleThe co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including thei...
View articleOlay’s "Your Best Beautiful" campaign asks women to share "their best beautiful moments and stories" with the hashtag #BestBeautiful. Read More...
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