Apartments.com Seeks Roommate Videos
Marketing

Apartments.com Seeks Roommate Videos

13y Lisa Lacy

Apartments.com Seeks Roommate Videos

The online apartment listing service is asking renters to submit creative videos that detail why they deserve to be crowned Roommate of the Year. Read...

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Stop Old B2B Thinking, Start Putting Customers First
Data insights

Stop Old B2B Thinking, Start Putting Customers First

13y Thad Kahlow

Stop Old B2B Thinking, Start Putting Customers Fir...

Companies that can have one-to-one conversations at scale and grow customer relationships will win. Read More...

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VIDEO: Why Tailored Marketing to Female Consumers is Imperative
Marketing

VIDEO: Why Tailored Marketing to Female Consumers is Imperative

13y Melanie White

VIDEO: Why Tailored Marketing to Female Consumers ...

ClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers...

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Cigna's Facestrument App Makes Music with Faces
Marketing

Cigna's Facestrument App Makes Music with Faces

13y Lisa Lacy

Cigna's Facestrument App Makes Music with Faces

With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds. Read More...

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What's So Special About Web Writing?
Marketing

What's So Special About Web Writing?

13y Sarah Negugogor

What's So Special About Web Writing?

You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and us...

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What Smart Marketers Need to Do to Beat the Sh*t Out of This Recession
Asia

What Smart Marketers Need to Do to Beat the Sh*t Out of This Recession

13y Mandar Marathe

What Smart Marketers Need to Do to Beat the Sh*t O...

Consider these three digital marketing strategies to tackle a slow economy. Read More...

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Can Native Ads Scale?
Marketing

Can Native Ads Scale?

13y Susan Kuchinskas

Can Native Ads Scale?

Can the industry move beyond hand-crafted placements to get the scale marketers need? Read More...

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How Big Data and Analytics Are Transforming In-Store Experience for Retailers
Data insights

How Big Data and Analytics Are Transforming In-Store Experience for Retaile...

13y Krishnan Parasuraman

How Big Data and Analytics Are Transforming In-Sto...

Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Read More...

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76% of the World's Largest SaaS Companies Use Marketing Automation
Automation

76% of the World's Largest SaaS Companies Use Marketing Automation

13y Mathew Sweezey

76% of the World's Largest SaaS Companies Use Mark...

What can we learn from the large SaaS companies that have generated so much buzz in recent years? Read More...

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Dos Equis Proposes Cinco de Mayo Alternative
Marketing

Dos Equis Proposes Cinco de Mayo Alternative

13y Lisa Lacy

Dos Equis Proposes Cinco de Mayo Alternative

To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com. Read More...

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Interactive Prudential Banner Uses NYT Content to Promote New Site
Marketing

Interactive Prudential Banner Uses NYT Content to Promote New Site

13y Lisa Lacy

Interactive Prudential Banner Uses NYT Content to ...

The banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday. Read M...

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Marketo Files to Go Public With $75 Million IPO
Financial Services

Marketo Files to Go Public With $75 Million IPO

13y James Dohnert

Marketo Files to Go Public With $75 Million IPO

Some commentators say the move is a sign of the growing potential of the marketing automation software market. Read More...

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Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Marketing

Krazy Glue Seeks Consumer Repairs for Krazy Big Fix

13y Lisa Lacy

Krazy Glue Seeks Consumer Repairs for Krazy Big Fi...

The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Read More...

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More Essentials of Marketing
Marketing

More Essentials of Marketing

13y Gary Stein

More Essentials of Marketing

Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two...

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WWE Makes Heavyweight Social Push for WrestleMania 29
Marketing

WWE Makes Heavyweight Social Push for WrestleMania 29

13y Lisa Lacy

WWE Makes Heavyweight Social Push for WrestleMania...

The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed. Read More...

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What Marketers Expect From Facebook's 'New Home on Android'
Marketing

What Marketers Expect From Facebook's 'New Home on Android'

13y Matt Kapko

What Marketers Expect From Facebook's 'New Home on...

Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of s...

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Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage
Marketing

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

13y James Dohnert

Facebook Rallies Around Viral Campaign in Support ...

In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Read ...

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VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends
Marketing

VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrend...

13y Melanie White

VIDEO: Big City, Bright Lights, Brighter Shoes #Di...

#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. Read More...

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Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Marketing

Head and Shoulders Asks Baseball Fans to Tweet Whiffs

13y Lisa Lacy

Head and Shoulders Asks Baseball Fans to Tweet Whi...

The campaign coincides with the launch of the Head and Shoulders with Old Spice. Read More...

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VIDEO: Content Marketing Winners and Losers With Lee Odden
Marketing

VIDEO: Content Marketing Winners and Losers With Lee Odden

13y Melanie White

VIDEO: Content Marketing Winners and Losers With L...

ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Od...

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What the Google-Easter Flap Really Tells Us
Marketing

What the Google-Easter Flap Really Tells Us

13y Giovanni Rodriguez

What the Google-Easter Flap Really Tells Us

Are conservatives really ready to embrace Latinos? Read More...

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Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
Marketing

Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue &...

13y Danny Goodwin

Google April Fools' Pranks 2013: YouTube Closing, ...

Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additio...

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MapReduce and Marketing: Are Small Bits of Big Data Meaningful?
Automation

MapReduce and Marketing: Are Small Bits of Big Data Meaningful?

13y Stephanie Miller

MapReduce and Marketing: Are Small Bits of Big Dat...

Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, a...

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Optimizing Local Search Campaigns
Local

Optimizing Local Search Campaigns

13y Gregg Stewart

Optimizing Local Search Campaigns

How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Read More...

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Chuck E. Cheese's Launches Photo App for Family Fun
Marketing

Chuck E. Cheese's Launches Photo App for Family Fun

13y Lisa Lacy

Chuck E. Cheese's Launches Photo App for Family Fu...

The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Read More...

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Facebook Pushes Third-Party Ads Into Users' News Feeds
Marketing

Facebook Pushes Third-Party Ads Into Users' News Feeds

13y Matt Kapko

Facebook Pushes Third-Party Ads Into Users' News F...

Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Read More...

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#SESNY: Toward a Performance Mindset for All Advertising
Marketing

#SESNY: Toward a Performance Mindset for All Advertising

13y Augustine Fou

#SESNY: Toward a Performance Mindset for All Adver...

We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of tr...

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