IBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led t...
View articleThis year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals. Read More...
View articleThe 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Read More...
View articleWith 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, SES New York 2013 will once again be ...
View articleBroadcasters are clinging to an expiring era and advertisers may need to forge into the new world first. Read More...
View articleTarget's Tweet-to-Runway Show will feature products tied to everyday tweets. Read More...
View articleGiven that you are likely to change jobs in the next two to three years, how do you take charge of your career now? Read More...
View articleWhen you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mob...
View articleEvery investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with t...
View articleAs the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need ...
View articleA new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campai...
View articleIf we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performin...
View articleThe prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Read More...
View articleGroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The m...
View articleAs we enter a new year, what are we hoping to create in the world? How would we like to be remembered? Read More...
View articleCES, the world's biggest consumer electronics show has wrapped up and the industry is abuzz with the latest trends and technologies. Read More...
View articleIn this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency ...
View articleFive ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013. Read More...
View articleThe marketer is no longer the primary shaper of the brand. Consumers are now in control. Read More...
View articleNew investor Millennium Technology Value Partners led the round. Read More...
View articleHow the Twitter/AP mashup will further blur the lines of advertising and editorial. Read More...
View articleAndroid, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year. Read More...
View articleBusiness consultancy company, Sapient, has acquired (m)PHASIZE , a Westport, CT-based cross-channel marketing analytics firm for an undisclosed sum. R...
View articleA few of the trends that seem pretty clear about where we're headed in 2013 and beyond. Read More...
View articleSapientNitro director of marketing strategy says big data will be big in India this year. Read More...
View articleA privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing. Read More...
View articleOnline video and multi-screen will be big this year. Read More
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