Tea Party Group Touts Digital Plans to Match Obama
Marketing

Tea Party Group Touts Digital Plans to Match Obama

14y Kate Kaye

Tea Party Group Touts Digital Plans to Match Obama

FreedomWorks plans to "Fire Obama" with help from mobile GPS and online ads. Read More...

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BP Continues Brand Clean-up on YouTube
Data insights

BP Continues Brand Clean-up on YouTube

14y Christopher Heine

BP Continues Brand Clean-up on YouTube

Oil firm has been rolling out "My Gulf" video series supported by display ads. Read More...

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Rick Perry Snags Former Pawlenty Web Video Guru
Marketing

Rick Perry Snags Former Pawlenty Web Video Guru

15y Kate Kaye

Rick Perry Snags Former Pawlenty Web Video Guru

A new Perry video is meant to generate buzz before tomorrow's GOP debate. Read More...

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Political Ads Come to Twitter, Romney Steps Up
Marketing

Political Ads Come to Twitter, Romney Steps Up

15y Kate Kaye

Political Ads Come to Twitter, Romney Steps Up

Twitter also poached Google's political ad man, Peter Greenberger. Read More...

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Gay Rights Emerge as Early Issue for Obama Camp Online
Marketing

Gay Rights Emerge as Early Issue for Obama Camp Online

15y Kate Kaye

Gay Rights Emerge as Early Issue for Obama Camp On...

Facebook ads and video push on key marriage equality issues that could spur 2012 voter activism. Read More...

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DNC Pushes Obama Jobs Plan in Video Ads
Marketing

DNC Pushes Obama Jobs Plan in Video Ads

15y Kate Kaye

DNC Pushes Obama Jobs Plan in Video Ads

Meanwhile, Obama camp targets marriage equality voters on Facebook. Read More...

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Voter Targeting Comes to Political Video Ads
Marketing

Voter Targeting Comes to Political Video Ads

15y Kate Kaye

Voter Targeting Comes to Political Video Ads

Ad firms that serve political campaigns bolster online video offerings. Read More...

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Bachmann Ads Pounce on Perry's Vaccine Controversy
Marketing

Bachmann Ads Pounce on Perry's Vaccine Controversy

15y Kate Kaye

Bachmann Ads Pounce on Perry's Vaccine Controversy

Michelle Bachmann's digital team hopes anti-Perry rhetoric scores email sign ups. Read More...

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Romney Offers E-Book for Price of a Tweet
Marketing

Romney Offers E-Book for Price of a Tweet

15y Kate Kaye

Romney Offers E-Book for Price of a Tweet

Presidential hopeful will let people "Pay with a Tweet" to get his digital book before tonight's GOP debate. Read More...

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Seattle Digital Agency Backs Starbucks CEO in Political Cause
Marketing

Seattle Digital Agency Backs Starbucks CEO in Political Cause

15y Kate Kaye

Seattle Digital Agency Backs Starbucks CEO in Poli...

Pop launched a digital platform to help Howard Schultz in his crusade against ineffective government. Read More...

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Michelle Shows Up in Obama 2012 Ads
Display Advertising

Michelle Shows Up in Obama 2012 Ads

15y Kate Kaye

Michelle Shows Up in Obama 2012 Ads

The First Lady has joined the President in ads running across the web. Read More...

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Huntsman, Romney, and Perry Hit YouTube to Push Jobs Agendas
Marketing

Huntsman, Romney, and Perry Hit YouTube to Push Jobs Agendas

15y Kate Kaye

Huntsman, Romney, and Perry Hit YouTube to Push Jo...

GOP videos contrast with Obama's which are aimed at rousing base supporters into volunteer action. Read More...

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Amex's Facebook App Pushes 9/11 Volunteerism
Marketing

Amex's Facebook App Pushes 9/11 Volunteerism

15y Christopher Heine

Amex's Facebook App Pushes 9/11 Volunteerism

Branded goodwill campaigns can be expected leading up to September 11. Read More...

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Pawlenty Leaves Behind Online Video Legacy
Marketing

Pawlenty Leaves Behind Online Video Legacy

15y Kate Kaye

Pawlenty Leaves Behind Online Video Legacy

Now defunct presidential campaign's online video stood out and influenced others. Read More...

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Bachmann Camp Puts Digital Boots on Ground in Iowa
Marketing

Bachmann Camp Puts Digital Boots on Ground in Iowa

15y Kate Kaye

Bachmann Camp Puts Digital Boots on Ground in Iowa

How digital straw poll efforts are driving data capture for GOP campaigns. Read More...

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Facebook Enables Zip Code Targeting for Ads
Marketing

Facebook Enables Zip Code Targeting for Ads

15y Kate Kaye

Facebook Enables Zip Code Targeting for Ads

Capability has special value for local and political advertisers. Read More...

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Charity Feeds Videos Across Web for Hunger Action Month
Marketing

Charity Feeds Videos Across Web for Hunger Action Month

15y Kate Kaye

Charity Feeds Videos Across Web for Hunger Action ...

Feeding America focuses on awareness over fundraising for hunger campaign. Read More...

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Gay Marriage Foes Accused of Astroturfing
Marketing

Gay Marriage Foes Accused of Astroturfing

15y Kate Kaye

Gay Marriage Foes Accused of Astroturfing

Gay marriage opponent switches sides, takes Facebook page, as supporters thrive online. Read More...

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NJ Gov Christie Pushes Agenda in Campaign-Style Videos
Marketing

NJ Gov Christie Pushes Agenda in Campaign-Style Videos

15y Kate Kaye

NJ Gov Christie Pushes Agenda in Campaign-Style Vi...

Use of produced videos to communicate his reform agenda is rare for an elected official. Read More...

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Why Video Is Key to Jon Huntsman's Digital Campaign
Marketing

Why Video Is Key to Jon Huntsman's Digital Campaign

15y Kate Kaye

Why Video Is Key to Jon Huntsman's Digital Campaig...

Former McCain '08 consultant Fred Davis explains campaign's unique approach to video. Read More...

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Romney Tops Digital Ad Spending by GOP Contenders
Marketing

Romney Tops Digital Ad Spending by GOP Contenders

15y Kate Kaye

Romney Tops Digital Ad Spending by GOP Contenders

Romney, Pawlenty, and Bachmann appear to be biggest digital ad spenders on GOP side. Read More...

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Obama and DNC Spent Over $1 Million on 2012 Web Ads
Marketing

Obama and DNC Spent Over $1 Million on 2012 Web Ads

15y Kate Kaye

Obama and DNC Spent Over $1 Million on 2012 Web Ad...

Indicates commitment to digital media for fundraising and volunteer organizing. Read More...

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Obama Builds Data Team That Could Inform Digital Ads, Social
Marketing

Obama Builds Data Team That Could Inform Digital Ads, Social

15y Kate Kaye

Obama Builds Data Team That Could Inform Digital A...

Reelection camp develops what could be the most innovative internal political data operations ever. Read More...

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Groups Neglect Web in Wisconsin Recall Elections
Marketing

Groups Neglect Web in Wisconsin Recall Elections

15y Kate Kaye

Groups Neglect Web in Wisconsin Recall Elections

In first vote, both sides largely ignored online ads and other paid digital efforts. Read More...

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Conservative Home to Ann Coulter Aims to Match Obama Online
Marketing

Conservative Home to Ann Coulter Aims to Match Obama Online

15y Kate Kaye

Conservative Home to Ann Coulter Aims to Match Oba...

Human Events builds right wing answer to Obama's digital machine to attract young voters. Read More...

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Local Jersey Pols Embrace Digital Campaigning
Marketing

Local Jersey Pols Embrace Digital Campaigning

15y Kate Kaye

Local Jersey Pols Embrace Digital Campaigning

Politicians in Jersey City and South Orange embrace mobile data tools, social media, and video. Read More...

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Bachmann Camp Flubs YouTube Videos As Others Slam Obama
Marketing

Bachmann Camp Flubs YouTube Videos As Others Slam Obama

15y Kate Kaye

Bachmann Camp Flubs YouTube Videos As Others Slam ...

GOP hopeful Michele Bachmann's camp mistakenly posted test videos. Read More...

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