Coremetrics signs Aeropostale; SocialMedia Advertising hires Nick Gonzalez; AT&T's March Madness Powered by Crisp. Read More...
View articleWhile reporting on Yahoo Mail's deliverability issues I spoke to a lot of great sources, including Yahoo Read More...
View articleAs you may know, ClickZ News covers a lot of online local ad news and trends Read More...
View articleProposed legislation was taken from the Network Advertising Initiative's original self-regulation principles. Read More...
View articleNewspaper publishers, working to appear unified as print revenues decline, bring 138 sites to fledging network. Read More...
View articleE-mail senders were frustrated in their efforts to reach Yahoo Mail users throughout most of March due to deliverability issues. Read More...
View articleGoogle continues to lead in share of searches against other top engines. Read More...
View articleAdBrite has cut deals with numerous ad networks, allowing them to sell inventory into its auction-based marketplace for mostly small to mid-sized site...
View articleFirms including Blue Nile and eHealth are involved in testing new response options in Google newspaper ads aimed at tracking results. Read More...
View articleFuel Industries developed a world with fairies and dragons for pre-teens, adding a digital element to the next series of kids' meals from the fast foo...
View articleAcura and Fox Searchlight Pictures are the first clients to place ads on the system. Read More...
View articleAt SES New York SEMPO hosted an entertaining gathering where Chuck Lewis, AKA MOserious performed a very special rap for the search industry audience....
View articleWSJ.com is running Matchpoint's ads in its classifieds sections, representing another financial site partner for the lead-gen ad firm Read More...
View articleIf you didn't hear, American Public Media's Marketplace Morning Report ran a brief piece on online political advertising, for which I was interviewed ...
View articleOffering includes a mobile widget to provide scores, headlines, and other sports content. Read More...
View articleComScore sees search results evolving into destination pages, as one Google watcher suggests it gives preferential treatment to its own content. Read ...
View articleSpot Runner names a new president; Linkstorm recruits industry vets; SEMPO reelects its president. Read More...
View articleNew York City has a number of search engine marketing groups. The formation of a SEMPO chapter may just tie them all together. Read More...
View articleClarizio calls reports about layoffs at the ad unit speculation, and plans to announce internally a new leadership team for Platform A this week. Read...
View articleAcquisition brings social media development and creative services capabilities in-house. Read More...
View articleDoes your agency do multivariate testing? A few weeks ago when I sat down with Jonathan Mendez to discuss his new company Ramp Digital he said most of...
View articleDeclaring "we're at a major turning point in the history of computing," author Nicholas Carr today said major change is underway with ramifications fo...
View articleDriverTV investment marks first of several audience-centric expansion moves that will include aggregated and originally produced content. Read More...
View articleMicrosoft's in-game advertising unit locks up existing, new titles from Electronic Arts through 2010 on Xbox 360, PC platforms. Read More...
View articleMove will allow geo-targeted banners, other innovations; decision is a blow to ValueClick. Read More...
View articleBanquet Action Sports, animation portal NewGrounds, Quincy D. Jones's QD3, and VidShadow are among the male-oriented sites on board. Read More...
View article