Agency execs present a detailed case for more user choice in video ads. Read More...
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View articleNo landmark changes, but publisher product is now more tightly integrated with DoubleClick Ad Exchange. Read More...
View articleLondon-based Fhios researches consumer behavior through eye tracking, concept testing and competitive benchmarking. Read More...
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View articleDigital to encompass a quarter of local ad spend by 2014, says BIA/Kelsey. Read More...
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View articleCo-founder Daniel Dreymann plans to reassume CEO title. Read More...
View articleU.S. Department of Justice and European Commission finally give the go-ahead. Read More...
View articleSalzman will consolidate management of the company's extensive display media sales teams in the U.S., Canada, and Latin America. Read More...
View articleIs the social site also a direct marketing platform? EA's numbers suggest it could be. Read More...
View articleBandai sees rising sybiosis between physical products and online extensions. Read More...
View articleAOL intends to unveil "hundreds" of hyperlocal news sites this year, per a memo. Read More...
View articleGoal is deeper engagement with consumers. Read More...
View articleMoney will be used to improve campaign operations for big brand advertisers. Read More...
View articleA variation on display ad retargeting takes off with direct marketers. Read More...
View articleA group of 24 carriers will collaborate on standards for mobile apps. Read More...
View articleMore CPGs and restaurants seeing mobile as part of integrated campaigns. Read More...
View articleBranded coverage to also appear via Justin.tv and U.S. ski team site. Read More...
View articleCampaigns for "Alice in Wonderland" and "The Wolfman" suggest brands continue to find value in the device. Read More...
View articleDigital agency Zemoga and pharma agency Palio have officially paired up in the hopes of better serving befuddled pharmaceutical marketers. Read More...
View articlePSA org to use social sites in over half of its 50 campaigns this year. Read More...
View articleValentine's Day app lets men solicit feedback on what they should do for that special someone. Read More...
View articleAcquisition is Break's first major expansion into editorial gaming sites. Read More...
View articleAs Toyota tries to limit brand damage created by recent recalls through digital media like ads and video, the auto firm is also battling competitors t...
View articleYahoo is testing new search ad targeting and placements on its search site. Read More...
View articleCEO's departure follows few decisive measures to reposition MySpace as an entertainment portal. Read More...
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