Nike takes AIM with Mia Hamm; Chicago Tribune offers online-offline real estate listings; Marketers shaky with ROI gauges. Read More...
View articleThe search company scores a win over Google to supply paid search and contextual ad links on the real estate site. Read More...
View articleWeb publishers agree that consumers are annoyed, but little consensus emerges about what action should be taken. Read More...
View articleTarantino may be a god of film, yet even the master of cinematic bloodletting needs help from the Web in building buzz for his latest. Here's a peek i...
View articleFraudulent e-mails are targeting eBay, PayPal users with threats of suspending their accounts. Read More...
View articlePlaintiff invokes Washington's tough anti-spam law. Read More...
View articleInteractive marketing exec Lisa Brown offers contrition for AOL's missteps and pledges the Internet service will do better. Read More...
View articleMSNBC.com hires radio veteran Todd Herman as streaming evangelist; IAB launches next phase of 'Superheroes'; iCrossing hires three to its Northeast di...
View articleThe owner of Netzero and Juno ISPs intros new Web-based e-mail with better filters to intercept junk messages before they reach in-boxes. Read More...
View articleThe drug maker releases top-line results showing online can improve branding, but the latest IAB cross-media study is short on details. Read More...
View articleUPDATE: The measurement firm debuts its entry in the crowded reach/frequency tool competition, in a bid to increase its appeal to agencies. Read More...
View articleThe news site partners with Tacoda Systems to give advertisers the ability to segment its audience based on behavioral and demographic data. Read More...
View articleUPDATE: In a blow to Web site operators' claims against adware makers, a federal judge says WhenU's pop-up ad-delivery method is perfectly legal. Read...
View articleAfter discovering a trademark conflict, Up2Speed.com drops its name; Universal McCann San Francisco adds a travel site to its media planning client ro...
View articleThe search and directory company's InfoSpace.com site will be devoted to the blurring area of yellow pages and local search. Read More...
View articleFrom time to time, a wag will appear who wants to share some inside marketing jokes with the rest of the world. Patrick Forsyth is just such a wag. Re...
View articleHP ranks the highest, according to this summer's Customer Respect Index (CRI), but one out of three companies still don't respond to Web site inquirie...
View articleUPDATE: The Online Publishers Association's survey finds voters increasingly turning online for information, as political campaigns begin to grasp the...
View articleThe computer giant links its image with the open-source movement with ads that put a face on Linux. Read More...
View articleAT&T Wireless taps an interactive agency; former director of the Association for Interactive Marketing takes a new post; Builder Homesite signs a ...
View articleUPDATE: The automaker takes out prominent placements on MSN, Yahoo! and AOL in its official launch of a six-month campaign to tout the truck. Read Mor...
View articleLong the target of federal authorities, John Zuccarini is first person to face prosecution for violating the new Truth in Domain Names Act. Read More...
View articleCarmakers are now securing online media buys a year in advance, a buying model that resembles TV's upfront. Does this approach favor buyer over seller...
View articleUPDATE: The in-browser interstitial will include streaming video and audio when a user is going from one Web page to another. Read More...
View articleThe online auction giant will take the technology goods, but FairMarket could still make hay with its cash and NASDAQ listing. Read More...
View articleDoubleClick prepares two office moves; Framfarb Denmark snatches up customers and staff from bankrupt consultancy Icon Medialab Denmark; boede&partner...
View articleYahoo!-Overture deal gets antitrust nod; ITA OKs Ad-ID; CoolSavings puts multi-brand coupons online. Read More...
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