F-Commerce, the Arrival of the Facebook Consumer
Social

F-Commerce, the Arrival of the Facebook Consumer

15y Janice Diner

F-Commerce, the Arrival of the Facebook Consumer

Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Read More...

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KLM's In-Flight Dance Party to Miami: A Social Media Tale
Social

KLM's In-Flight Dance Party to Miami: A Social Media Tale

15y Christopher Heine

KLM's In-Flight Dance Party to Miami: A Social Med...

Dutch airline dishes on one of 2011's best social media marketing stories. Read More...

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Groupon Launches Ticketing Deals via Live Nation Partnership
Social

Groupon Launches Ticketing Deals via Live Nation Partnership

15y Jack Marshall

Groupon Launches Ticketing Deals via Live Nation P...

Ticketmaster owner teams with Groupon to launch deals site dedicated to concerts, sports, and other live events. Read More...

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Teens Roll Their Eyes at Foursquare, Facebook Places
Media

Teens Roll Their Eyes at Foursquare, Facebook Places

15y Christopher Heine

Teens Roll Their Eyes at Foursquare, Facebook Plac...

U.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services. Read More...

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Tourism Queensland Travels Far With LinkedIn Ads
Data insights

Tourism Queensland Travels Far With LinkedIn Ads

15y Christopher Heine

Tourism Queensland Travels Far With LinkedIn Ads

Award-winning team focuses on networking site to target company execs. Read More...

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Is Facebook Marketing Behind Macy's Online Sales Jump?
Data insights

Is Facebook Marketing Behind Macy's Online Sales Jump?

15y Christopher Heine

Is Facebook Marketing Behind Macy's Online Sales J...

Retailer's 50 percent increase in e-commerce revenue follows heavy rotation of social and online marketing. Read More...

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When Is It Time To Join The Conversation?
Community Management

When Is It Time To Join The Conversation?

15y Caroline Chen

When Is It Time To Join The Conversation?

Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out. Read More...

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Six Stages of Social Media Maturity
Asia

Six Stages of Social Media Maturity

15y Gaurav Mishra

Six Stages of Social Media Maturity

From tools and tactics to platforms and processes - a framework to social media strategy. Read More...

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Efficient Frontier Buys Social Agency Context Optional
Social

Efficient Frontier Buys Social Agency Context Optional

15y Douglas Quenqua

Efficient Frontier Buys Social Agency Context Opti...

San Francisco-based Context Optional is a Facebook preferred developer. Read More...

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MLB Looks Beyond Baseball to Reel in New Audiences Online
Marketing

MLB Looks Beyond Baseball to Reel in New Audiences Online

15y Kate Kaye

MLB Looks Beyond Baseball to Reel in New Audiences...

[Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Read More...

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The Dark Side of Social Media
Social

The Dark Side of Social Media

15y Susan Kuchinskas

The Dark Side of Social Media

For angry influencers, social bombing proves easier than search bombing. Read More...

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Your Social Media Road Map: 3 Steps to Success
Social

Your Social Media Road Map: 3 Steps to Success

15y Dave Evans

Your Social Media Road Map: 3 Steps to Success

How to develop a social technology plan that serves customers and your business. Read More...

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Topline Findings: The Interplay of Search and Social
Asia

Topline Findings: The Interplay of Search and Social

15y Andy Radovic

Topline Findings: The Interplay of Search and Soci...

Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Read M...

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Heineken App Mixes Gaming, Social Media With Live Sports
Marketing

Heineken App Mixes Gaming, Social Media With Live Sports

15y Joan Voight

Heineken App Mixes Gaming, Social Media With Live ...

StarPlayer app rewards people who accurately predict game developments just before they happen. Read More...

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Jack Daniel's Is First Spirits Brand to Buy Twitter Ads
Social

Jack Daniel's Is First Spirits Brand to Buy Twitter Ads

15y Jack Marshall

Jack Daniel's Is First Spirits Brand to Buy Twitte...

Uses social platform to launch Tennessee Honey whiskey product. Read More...

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Reebok's Mobile Program Goes Geo-Social
Media

Reebok's Mobile Program Goes Geo-Social

15y Christopher Heine

Reebok's Mobile Program Goes Geo-Social

Brand's first location-based foray offers Scvngr users $10 off shoe purchases. Read More...

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Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips
CPG

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

15y Christopher Heine

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Ba...

PepsiCo keeps the pedal down on social media marketing. Read More...

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EA's New Media Sales Head to Focus on Cross-Platform
Media

EA's New Media Sales Head to Focus on Cross-Platform

15y Jack Marshall

EA's New Media Sales Head to Focus on Cross-Platfo...

Video game publisher hopes to integrate brands in its gaming properties. Read More...

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The Tweet That Was Retweeted 8,000 Times and Other Stories
Asia

The Tweet That Was Retweeted 8,000 Times and Other Stories

15y Vijay Sankaran

The Tweet That Was Retweeted 8,000 Times and Other...

How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Read More...

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Twitter Seeks 3 Month Commitments in New Ad Program
Media

Twitter Seeks 3 Month Commitments in New Ad Program

15y Kate Kaye

Twitter Seeks 3 Month Commitments in New Ad Progra...

Unlike the pricey Promoted Trends offering, the partner program requires ad clients to spend a minimum of just $15,000 over three months. Read More...

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B2B Daily Deals Site Launches with Business Publisher
Email

B2B Daily Deals Site Launches with Business Publisher

15y Jack Marshall

B2B Daily Deals Site Launches with Business Publis...

RapidBuyr will tap ACBJ's existing local sales teams and audiences in attempt to build national B2B daily deals offering. Read More...

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Halogen Promises 'Social at Scale' With YouCast Merger
Social

Halogen Promises 'Social at Scale' With YouCast Merger

15y Douglas Quenqua

Halogen Promises 'Social at Scale' With YouCast Me...

The ad network is merging with YouCast, a social media and ad technology firm. Read More...

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How Facebook Is Taking 'Deals' Sales Pitch to SMBs
Social

How Facebook Is Taking 'Deals' Sales Pitch to SMBs

15y Christopher Heine

How Facebook Is Taking 'Deals' Sales Pitch to SMBs

Groupon and LivingSocial should probably keep an eye on their new competitor's customer service and offers flexibility. Read More...

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Tuning Your Content: Social Media for Content Publishers
Social

Tuning Your Content: Social Media for Content Publishers

15y Dave Evans

Tuning Your Content: Social Media for Content Publ...

As you continue to build, refine, and optimize your content streams, you need to tune your content publishing as well as your content presentation. Re...

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The Death of Digital Advertising
Asia

The Death of Digital Advertising

15y Eric Phu

The Death of Digital Advertising

It's time the industry paid attention to these six signs. Read More...

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Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]
Marketing

Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]

15y Kate Kaye

Arizona Diamondbacks Outfielder Justin Upton Talks...

ClickZ News talks about athletes on Twitter with Arizona Diamondbacks right fielder Justin Upton. Read More...

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Pepto Says Big Shift From TV to Digital Increased Sales
Social

Pepto Says Big Shift From TV to Digital Increased Sales

15y Christopher Heine

Pepto Says Big Shift From TV to Digital Increased ...

Cinco de Mayo campaign underscores how the brand's ad spend is now driven by online. Read More...

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