LivingSocial Gets $175 Million Infusion From Amazon
Social

LivingSocial Gets $175 Million Infusion From Amazon

15y Douglas Quenqua

LivingSocial Gets $175 Million Infusion From Amazo...

Washington, DC company offers its 10 million subscribers daily discounts on local restaurants, hotels, spas, and sporting events. Read More...

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Sears Tests 'Group Liking' on Facebook
Marketing

Sears Tests 'Group Liking' on Facebook

15y Christopher Heine

Sears Tests 'Group Liking' on Facebook

If enough Facebook users 'like' a proposed deal, it's unlocked for purchase. Read More...

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Groupon Expands Asia Footprint With 3 Acquisitions
Asia

Groupon Expands Asia Footprint With 3 Acquisitions

15y Adaline Lau

Groupon Expands Asia Footprint With 3 Acquisitions

Groupon buys uBuyiBuy, Beeconomic, and Atlaspost, giving it a presence in Hong Kong, Singapore, Philippines, and Taiwan. Read More...

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Google Could Mobilize Groupon In Saturated 'Deals' Market
Marketing

Google Could Mobilize Groupon In Saturated 'Deals' Market

15y Christopher Heine

Google Could Mobilize Groupon In Saturated 'Deals'...

Google would bring huge reach to Groupon's deals platform, but the online daily deals bubble could eventually burst. Read More...

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Great Word of Mouth: The Only Way to Profit From Group-Buying Sites
Social

Great Word of Mouth: The Only Way to Profit From Group-Buying Sites

15y Sam Decker

Great Word of Mouth: The Only Way to Profit From G...

Businesses can reap the benefits of the conversations group-buying deals create and gain insights that keep new customers coming back. Read More...

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Facebook Holidays: AT&T's 'Black Wednesday' Ads and Other Big Brands
Marketing

Facebook Holidays: AT&T's 'Black Wednesday' Ads and Other Big Brands

15y Christopher Heine

Facebook Holidays: AT&T's 'Black Wednesday' Ads an...

Telecom giant gets a jump on Black Friday. Sears, Starbucks, and Charmin also leap in. Read More...

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Yelp Launches 'Check-In Offers' For Businesses
Media

Yelp Launches 'Check-In Offers' For Businesses

15y Christopher Heine

Yelp Launches 'Check-In Offers' For Businesses

The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Read More...

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A Whole New Ball Game: Marketing on Facebook During the Post Season
Social

A Whole New Ball Game: Marketing on Facebook During the Post Season

15y Cathy Halligan

A Whole New Ball Game: Marketing on Facebook Durin...

Social programming on Facebook is evolving, as seen by the MLB TagOramic app. Read More...

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Holiday 'Check-In' Report: $500 Foursquare Giveaways and More
Marketing

Holiday 'Check-In' Report: $500 Foursquare Giveaways and More

15y Christopher Heine

Holiday 'Check-In' Report: $500 Foursquare Giveawa...

Sports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Read More...

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American Apparel's National 'Groupon' Combines Stores, E-commerce
Marketing

American Apparel's National 'Groupon' Combines Stores, E-commerce

15y Christopher Heine

American Apparel's National 'Groupon' Combines Sto...

Clothing retailer is the group-buying platform's featured advertiser today and will run as a 'side deal' through Sunday. Read More...

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Diapers.com Launches Fun Facebook Contest for Black Friday, Cyber Monday
Marketing

Diapers.com Launches Fun Facebook Contest for Black Friday, Cyber Monday

15y Christopher Heine

Diapers.com Launches Fun Facebook Contest for Blac...

E-retailer and sister site Soap.com hope a "Battle of the Brands" contest on Facebook motivates online holiday shopping next weekend. Read More...

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Yahoo's 'Local Offers' Aggregates Biggest Daily Deal Services
Social

Yahoo's 'Local Offers' Aggregates Biggest Daily Deal Services

15y Christopher Heine

Yahoo's 'Local Offers' Aggregates Biggest Daily De...

Yahoo amasses deals and specials from 16 of the biggest daily deals marketers. The move throws cold water on rumors of a Groupon acquisition. Read Mor...

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Prioritize Your Customer Experience Efforts
Social

Prioritize Your Customer Experience Efforts

15y Sam Decker

Prioritize Your Customer Experience Efforts

Prioritizing your customer experience efforts like profit and loss will help uncover the ideal programs for your company - those that increase in valu...

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Adidas Hopes Geo-Social Foot Traffic Sells Sneakers
Social

Adidas Hopes Geo-Social Foot Traffic Sells Sneakers

15y Christopher Heine

Adidas Hopes Geo-Social Foot Traffic Sells Sneaker...

The shoes brand is reportedly happy with the engagement that Booyah's MyTown platform has generated. Read More...

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Groupon Helps College Football Teams Put Butts In Seats
Social

Groupon Helps College Football Teams Put Butts In Seats

15y Christopher Heine

Groupon Helps College Football Teams Put Butts In ...

University of Colorado sold 1,177 tickets via Groupon for Saturday's game against Iowa State, underscoring a growing trend among sports marketers. Rea...

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Context Is King in Driving Participation and Sales
Social

Context Is King in Driving Participation and Sales

15y Sam Decker

Context Is King in Driving Participation and Sales

For most brands, customers won't initiate and build a valuable brand conversation on their own - it's the brand's job to start a conversation customer...

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The Body Shop Runs National 'Groupon' via eBay
Social

The Body Shop Runs National 'Groupon' via eBay

15y Christopher Heine

The Body Shop Runs National 'Groupon' via eBay

Skincare brand joins the Gap as one of the first advertisers to test the group-buying platform nationwide. Read More...

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E-commerce Startup Shows Not All 'Groupons' Are Created Equal
Social

E-commerce Startup Shows Not All 'Groupons' Are Created Equal

15y Christopher Heine

E-commerce Startup Shows Not All 'Groupons' Are Cr...

Soap.com's tests on Groupon reveal that online retailers have advantages over offline marketers for getting the most out of loss-leaders. Read More...

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WhitePages.com Combines Daily Deals With Search
Social

WhitePages.com Combines Daily Deals With Search

15y Christopher Heine

WhitePages.com Combines Daily Deals With Search

Directory publisher hopes small businesses with national e-commerce aspirations will come aboard. At least three already have. Read More...

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Four Ways to Build Customers Into Your Brand
Social

Four Ways to Build Customers Into Your Brand

15y Sam Decker

Four Ways to Build Customers Into Your Brand

Social marketing is a conversation, not a broadcast. Follow these tips from Urban Outfitters on how to let your customers shape your brand. Read More...

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Commerce Site Quantifies Value of Social Sharing
Social

Commerce Site Quantifies Value of Social Sharing

15y Lisa Lacy

Commerce Site Quantifies Value of Social Sharing

Online service that sells tickets to events found that a share on Facebook generated an average of $2.52 in ticket sales. Read More...

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Authenticity in Marketing: Q&A With Handmade Marketplace Etsy
Marketing

Authenticity in Marketing: Q&A With Handmade Marketplace Etsy

15y Kate Kaye

Authenticity in Marketing: Q&A With Handmade M...

ClickZ visited Etsy's Brooklyn loft space to talk marketing and potential revenue streams for the homemade and vintage goods marketplace. Read More...

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Classic Rockers Heart Get Crafty, Build Social Buzz for New Album
Marketing

Classic Rockers Heart Get Crafty, Build Social Buzz for New Album

15y Kate Kaye

Classic Rockers Heart Get Crafty, Build Social Buz...

Heart is back, aiming to reach new and old fans through a partnership with craft marketplace Etsy. Read More...

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Pepsi, Microsoft Say No One Social Agency Meets All Needs
Social

Pepsi, Microsoft Say No One Social Agency Meets All Needs

15y Kate Kaye

Pepsi, Microsoft Say No One Social Agency Meets Al...

Corporate brand marketers are becoming more sophisticated about choosing social media agencies. Read More...

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How to Put Social Content to Work This Holiday Season
Social

How to Put Social Content to Work This Holiday Season

15y Sam Decker

How to Put Social Content to Work This Holiday Sea...

Three key trends of social media's impact on seasonal shopping. Read More...

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Bazaarvoice Hints at Possible IPO
Social

Bazaarvoice Hints at Possible IPO

15y Zachary Rodgers

Bazaarvoice Hints at Possible IPO

Key hires suggest the company is seriously considering going public. Read More...

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Study: Groupon Unprofitable for a Third of Businesses
Social

Study: Groupon Unprofitable for a Third of Businesses

15y Lisa Lacy

Study: Groupon Unprofitable for a Third of Busines...

Rice University researcher surveyed 150 businesses that have used the promotions platform in 19 cities. Read More...

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