Why Online Must Lead Offline Campaigns
Media

Why Online Must Lead Offline Campaigns

19y Harry Gold

Why Online Must Lead Offline Campaigns

The next online/offline integration wave will occur on the data level. Read More...

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Hillary Glares, Rudy Remains Private, Rapture Loves Romney on MySpace Impact
Media

Hillary Glares, Rudy Remains Private, Rapture Loves Romney on MySpace Impac...

19y Kate Kaye

Hillary Glares, Rudy Remains Private, Rapture Love...

"All young Americans deserve a world without end not a war without end," reads an image on Dennis Kucinich's MySpace profile Read More...

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In-Stream Ad Networks Making Some Progress; Tremor Signs Ruckus
Media

In-Stream Ad Networks Making Some Progress; Tremor Signs Ruckus

19y Zachary Rodgers

In-Stream Ad Networks Making Some Progress; Tremor...

It's hard to get a handle on the importance of video pre-roll and other in-stream advertising formats right now Read More...

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Microsoft Launches Clickable Video Ads for Kohl's
Media

Microsoft Launches Clickable Video Ads for Kohl's

19y Matthew G. Nelson

Microsoft Launches Clickable Video Ads for Kohl's

Videos on the MSN site can link directly to item on store's Web site. Read More...

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Execs & Accounts for March 19, 2007
Media

Execs & Accounts for March 19, 2007

19y rumo

Execs & Accounts for March 19, 2007

Scripps Poaches from Yahoo, Bravo Snags AOL Exec, TechCrunch Grabs Fox M&A Whiz Read More...

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Susan Bratton Launches Podcasting and Blog Network
Media

Susan Bratton Launches Podcasting and Blog Network

19y Matthew G. Nelson

Susan Bratton Launches Podcasting and Blog Network

Personal Life Media network focuses on life style issues for the Baby Boomer generation. Read More...

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ILoop Offers DIY Mobile Campaign Management
Media

ILoop Offers DIY Mobile Campaign Management

19y Enid Burns

ILoop Offers DIY Mobile Campaign Management

ILoop is licensing a Web-based interface to manage creation and execution on integrated mobile campaigns. Read More...

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Tech and Price Hinders Mobile Web Adoption
Data insights

Tech and Price Hinders Mobile Web Adoption

19y Enid Burns

Tech and Price Hinders Mobile Web Adoption

Broadband users, many of whom are early Internet adopters, resist using mobile phones to access the Internet due to technology and pricing hurdles. Re...

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Second Life for Idiots (and Marketers)
Media

Second Life for Idiots (and Marketers)

19y Matthew G. Nelson

Second Life for Idiots (and Marketers)

Are you confused about Second Life and how to market there? Do you not know your virtual world from your avatar? Do you want to sell cars on a giant H...

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YouTube Adds Political Section, CitizenTube to Come
Media

YouTube Adds Political Section, CitizenTube to Come

19y Kate Kaye

YouTube Adds Political Section, CitizenTube to Com...

So, YouTube has a new channel for political candidates, basically a hub for all the official YouTube groups set up by official campaigns Read More...

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Second Life Jumps Shark?
Media

Second Life Jumps Shark?

19y Rebecca Lieb

Second Life Jumps Shark?

First the currency , then the virtual agencies and any number of corporate outposts Read More...

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Unusual Newspaper Homepage Ad
Media

Unusual Newspaper Homepage Ad

19y Kate Kaye

Unusual Newspaper Homepage Ad

This ad just caught my eye while browsing local newspaper sites Read More...

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No More Calls, We Have A Winner!
Media

No More Calls, We Have A Winner!

19y Rebecca Lieb

No More Calls, We Have A Winner!

Congratulations to Cece from San Francisco, the lucky winner of a ticket to our ClickZ Specifics: Video Advertising conference on Monday in the City b...

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Synthetic Sweetener Titans Swallow Splenda URLs
Media

Synthetic Sweetener Titans Swallow Splenda URLs

19y Zachary Rodgers

Synthetic Sweetener Titans Swallow Splenda URLs

Having learned a lesson from Coca-Cola and its labor adversaries in South America, who snatched the domain KillerCoke.org to air their grievances over...

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AOL Withdraws TradeDoubler Offer
Media

AOL Withdraws TradeDoubler Offer

19y Zachary Rodgers

AOL Withdraws TradeDoubler Offer

AOL has withdrawn its offer for Euro affiliate network TradeDoubler, which we mentioned back in January , after failing to convince the requisite numb...

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Spammers Assaulting Video Sites
Media

Spammers Assaulting Video Sites

19y Zachary Rodgers

Spammers Assaulting Video Sites

You know a medium has arrived when the spammers come calling Read More...

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All in the Family
Media

All in the Family

19y Enid Burns

All in the Family

The Web's in a family way, with new arrivals from Disney and The Knot. Read More...

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Execs & Accounts for March 16, 2007
Media

Execs & Accounts for March 16, 2007

19y Matthew G. Nelson

Execs & Accounts for March 16, 2007

Yahoo taps Ismail to lead Brickhouse; Tremor and Affinitive open San Francisco offices; True West taps Tribal DDB Chicago for online duties. Read More...

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House Hears IAB, DMA, TRUSTe and Others on Stalled Spyware Bill
Media

House Hears IAB, DMA, TRUSTe and Others on Stalled Spyware Bill

19y Kate Kaye

House Hears IAB, DMA, TRUSTe and Others on Stalled...

Despite overall support by trade groups and privacy watchdogs, the hearing and related bill could amount to a proverbial tree falling in the legislati...

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Advertising Placements by Industry and Top Sponsored Links, February 2006
Media

Advertising Placements by Industry and Top Sponsored Links, February 2006

19y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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The Devolution of Online Advertising
Media

The Devolution of Online Advertising

19y Dorian Sweet

The Devolution of Online Advertising

With an influx of video cash, is online marketing headed for another Dark Age? Read More...

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Google Promises to Randomize Users for Privacy
Media

Google Promises to Randomize Users for Privacy

19y Matthew G. Nelson

Google Promises to Randomize Users for Privacy

Google is updating its privacy policy to randomize the information logs it collects whenever a user makes a search Read More...

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McCain Buying Advertising.com Network Ads
Media

McCain Buying Advertising.com Network Ads

19y Kate Kaye

McCain Buying Advertising.com Network Ads

These guys don't quit Read More

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Choose Your Own Adventure: Jeep Patriot Edition
Media

Choose Your Own Adventure: Jeep Patriot Edition

19y Zachary Rodgers

Choose Your Own Adventure: Jeep Patriot Edition

It was probably inevitable that someone would take the faddish Choose Your Own Adventure books concept and apply it to online video Read More...

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The March Madness is Spreading
Media

The March Madness is Spreading

19y Matthew G. Nelson

The March Madness is Spreading

The insanity of sports fans for March Madness can no longer be contained on television, or even on the CBS SportsLine or NCAA Web sites... now it's sp...

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Hillary Launches Anti-Gonzales Blog Ads
Media

Hillary Launches Anti-Gonzales Blog Ads

19y Kate Kaye

Hillary Launches Anti-Gonzales Blog Ads

If it weren't political enough already, the uproar over firings of several U.S Read More...

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Virtual Worlds Present Corporate Problems
Media

Virtual Worlds Present Corporate Problems

19y Enid Burns

Virtual Worlds Present Corporate Problems

Corporate marketing and PR departments have virtual communities like Second Life in their sites for opportunities to reach consumers Read More...

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