O. Media Signs Advertisers for Re-Launch of ShesGotItTogether.com
Media

O. Media Signs Advertisers for Re-Launch of ShesGotItTogether.com

27y Beth Cox

O. Media Signs Advertisers for Re-Launch of ShesGo...

O. Media Inc., which develops and operates Web sitesbased on lifestyles, signed a variety of advertisers for its soon to bereformatted flagship site, ...

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Startup AdOutlet.com Sets Up Advisory Board
Media

Startup AdOutlet.com Sets Up Advisory Board

27y Beth Cox

Startup AdOutlet.com Sets Up Advisory Board

AdOutlet.com, an online marketplace forexcess advertising space, has appointed an Advisory Board to guide itsoverall growth strategy. Read More...

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Jotter Users Can Choose Their Ads From the Flycast Network
Media

Jotter Users Can Choose Their Ads From the Flycast Network

27y Beth Cox

Jotter Users Can Choose Their Ads From the Flycast...

Jotter Technologies, a provider of useragent technology, signed a deal with ad network Flycast so that users of the free Jotterservice can specify the...

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@dVenture Network Adds ADSDAQ Inventory
Media

@dVenture Network Adds ADSDAQ Inventory

27y Beth Cox

@dVenture Network Adds ADSDAQ Inventory

The @dVENTURE Network, a division of VentureDirect Worldwide, addedthe ADSDAQ Network to its own advertisinginventory of Web sites. Read More...

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Campaign Launched for New Find-a-Realtor Site
Media

Campaign Launched for New Find-a-Realtor Site

27y Beth Cox

Campaign Launched for New Find-a-Realtor Site

Best Image Marketing launched an adcampaign to drive traffic to its new Number1Experts.com site, which makesit easy for a buyer or seller to find "the...

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Webshots Has Best CTR for the Week
Media

Webshots Has Best CTR for the Week

27y Beth Cox

Webshots Has Best CTR for the Week

The most-clicked-on ad banner for the week ending June 13 was Webshots' ad, which had a 5.5 percent clickthrough rate,according to the BannerTrack ser...

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Partnering For The Right Sales Capabilities
Media

Partnering For The Right Sales Capabilities

27y Janet Ryan

Partnering For The Right Sales Capabilities

Talk about variables? Think of all the countless options and issues you are faced with when it comes to selecting a third party sales partner So let's...

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Desktop Advertising App for Restaurants Launched
Media

Desktop Advertising App for Restaurants Launched

27y Beth Cox

Desktop Advertising App for Restaurants Launched

Bull's Eye Media is marketing what itcalls a new concept in small business advertising for restaurants, called theOnline Local Exchange (OLE). Read Mo...

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BlueStreak.com Offers Rich Media Banner Product
Media

BlueStreak.com Offers Rich Media Banner Product

27y Beth Cox

BlueStreak.com Offers Rich Media Banner Product

BlueStreak.com launched as an Internetadvertising and e-commerce technology provider and said its first product isa next-generation, rich media advert...

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Furniture.com Launches $5 Million National Campaign
Media

Furniture.com Launches $5 Million National Campaign

27y Beth Cox

Furniture.com Launches $5 Million National Campaig...

Online retailer Furniture.com launched a $5 million-plusnational advertising campaign inviting consumers "to love their rooms" withhelp from "the best...

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Hitsgalore.com: Lawsuits Based On False, Misleading Report
Media

Hitsgalore.com: Lawsuits Based On False, Misleading Report

27y Beth Cox

Hitsgalore.com: Lawsuits Based On False, Misleadin...

No stranger to IAR press, Hitsgalore.com Inc. this week issued a statementsaying that the recent class action lawsuits filed against the company are"w...

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"Get Paid To Surf" Operation Launched by GoToWorld.com
Media

"Get Paid To Surf" Operation Launched by GoToWorld.com

27y Beth Cox

"Get Paid To Surf" Operation Launched by GoToWorld...

LanguageForce Inc. has launched anad-backed search portal called GoToWorld.com that, like AllAdvantage.com, pays members moneyto surf the Web. Read Mo...

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Jones Naughton Signs With DoubleClick
Media

Jones Naughton Signs With DoubleClick

27y Beth Cox

Jones Naughton Signs With DoubleClick

Jones Naughton Entertainment said that its GoOn-line.com subsidiary signed anadvertising agreement with DoubleClick Inc. Read More...

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Verio in Marketing Pact With AOL UK
Media

Verio in Marketing Pact With AOL UK

27y Beth Cox

Verio in Marketing Pact With AOL UK

Verio Inc. and AOL UK,part of AOL Europe,signed an exclusive marketing agreement for Web-hosting, e-commerce anddomain name registration services. Rea...

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Avaterra.com Launches With AdObject Technology
Media

Avaterra.com Launches With AdObject Technology

27y Beth Cox

Avaterra.com Launches With AdObject Technology

Internet start-up Avaterra.com formally launched its newcorporate name and demonstrated its AdObject technology for next-generationInternet advertisin...

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Encyclopaedia Britannica Taps Deutsch Inc. for $25-35M Campaign
Media

Encyclopaedia Britannica Taps Deutsch Inc. for $25-35M Campaign

27y Beth Cox

Encyclopaedia Britannica Taps Deutsch Inc. for $25...

Chicago-based Encyclopaedia Britannica Inc. signed with Deutsch Inc. for a$25 million to $35 million advertising assignment to support its brand andla...

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American Express Signs Multi-Million Deal With Netscape
Media

American Express Signs Multi-Million Deal With Netscape

27y Beth Cox

American Express Signs Multi-Million Deal With Net...

Netscape, a subsidiary of AOL, and American Express signed a two-year,multi-million dollar sponsorship pact to bring American Express financialservice...

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Breaking Into A Category
Media

Breaking Into A Category

27y Tom Hespos

Breaking Into A Category

The rush to the web is a land grab. And unfortunately, sometimes people are late to the game. The web has several categories of products and services ...

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Memo from the CEO of Sullen-Underfoot, Inc. Re: This Web Thing
Media

Memo from the CEO of Sullen-Underfoot, Inc. Re: This Web Thing

27y Chris Maher

Memo from the CEO of Sullen-Underfoot, Inc. Re: Th...

Attention fellow Underfooters! Get the lowdown on this "web thing" with a little twist from our friends at Unfettered Stomping, Inc. and Sullen-Underf...

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Addressable Ad Coalition Joins With AIM
Media

Addressable Ad Coalition Joins With AIM

27y Beth Cox

Addressable Ad Coalition Joins With AIM

The Addressable AdvertisingCoalition (AAC) joined forces with the Association for Interactive Media(AIM)), to create a marketing-oriented group design...

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SmartAge Launches 'Media Buyer' for Small Businesses
Media

SmartAge Launches 'Media Buyer' for Small Businesses

27y Beth Cox

SmartAge Launches 'Media Buyer' for Small Business...

SmartAge Corp. said it launched a Media Buyer service that allowssmall and growing businesses to buy premium Web advertising "for less thanthe $1,000 ...

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E*Trade In Promo Deal With Sprint
Media

E*Trade In Promo Deal With Sprint

27y Beth Cox

E*Trade In Promo Deal With Sprint

E*Trade Group Inc. launched a promotionoffering new customers 1,000 free long-distance minutes from Sprint Corp. while Sprint will pay E*Tradecustomer...

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USA Video Interactive Establishes West Coast Subsidiary
Media

USA Video Interactive Establishes West Coast Subsidiary

27y Beth Cox

USA Video Interactive Establishes West Coast Subsi...

USA Video Interactive has established a WestCoast subsidiary called Merging Rivers Media to create what it calls "thefirst-ever Internet-TV ad agency....

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Top 50 Web Sites Get 95 Percent of All Ad Dollars
Media

Top 50 Web Sites Get 95 Percent of All Ad Dollars

27y Beth Cox

Top 50 Web Sites Get 95 Percent of All Ad Dollars

Stats from the newly released eAdvertising Report indicate that the top 50Web sites are garnering 95 percent of all Web advertising dollars. Read More...

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DoubleClick Full of Beenz
Media

DoubleClick Full of Beenz

27y Beth Cox

DoubleClick Full of Beenz

Beenz, launched last March with the intentionof creating an Internet economy based on its currency incentive model, signeda promotion deal with ad net...

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Real Media Launches 'World's Interactive Newspapers'
Media

Real Media Launches 'World's Interactive Newspapers'

27y Beth Cox

Real Media Launches 'World's Interactive Newspaper...

Real Media launched World's InteractiveNewspapers, a one-stop buy point for national newspapers around theglobe, starting with newspapers in Europe. R...

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How Confident Are Your Consumers?
Media

How Confident Are Your Consumers?

27y Sean Carton

How Confident Are Your Consumers?

Sean reports on another new study that says customers don't feel confident giving credit card info online -- almost 67 percent of all e-commerce trans...

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