Rank Well in Search Engines and Convert the Traffic
Analytics

Rank Well in Search Engines and Convert the Traffic

23y Bryan Eisenberg

Rank Well in Search Engines and Convert the Traffi...

How to create pages that rank well and convert search engine traffic into buyers, prospects, and leads. Read More...

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The 3G Tokyo Time Machine
Marketing

The 3G Tokyo Time Machine

23y Pamela Parker

The 3G Tokyo Time Machine

What will a 3G wireless future be like? Step into DoCoMo's time machine and find out. Read More...

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Effectiveness Study Confirms SEM Power
Paid Search

Effectiveness Study Confirms SEM Power

23y Kevin Lee

Effectiveness Study Confirms SEM Power

How do searchers behave? New research reveals promising results for major brand marketers. Read More...

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Analyst: Google Key for AOL Ad Future
Media

Analyst: Google Key for AOL Ad Future

23y Brian Morrissey

Analyst: Google Key for AOL Ad Future

Merrill Lynch says paid search revenue from Google could account for a third of AOL's ad revenues in four years. Read More...

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The Penguin and the Assassin
Email

The Penguin and the Assassin

23y Team ClickZ

The Penguin and the Assassin

Based on the popular SpamAssassin software, Roaring Penguin offers a cheap and customizable solution to ISPs that provides a simple interface for end ...

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E-Mail Creative Checklist
Email

E-Mail Creative Checklist

23y Jeanne Jennings

E-Mail Creative Checklist

Design, copy, sizes, formats, and keeping the client happy. Read More...

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It's A Two-Way Street
Media

It's A Two-Way Street

23y Jonathan Jackson

It's A Two-Way Street

Adding to the corpus of our online advertising knowledge comes Rob Graham's thoughtful new book Advertising Interactively. Read More...

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Poll: Spam Annoyance Leveling Off
Data insights

Poll: Spam Annoyance Leveling Off

23y Brian Morrissey

Poll: Spam Annoyance Leveling Off

A new Harris Poll finds that four out of five Internet users want spam outlawed, but many are starting to get used to it. Read More...

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Yahoo! Nets Marketing Deals with FIFA, Frito-Lay
Media

Yahoo! Nets Marketing Deals with FIFA, Frito-Lay

23y Brian Morrissey

Yahoo! Nets Marketing Deals with FIFA, Frito-Lay

The portal flexes its marketing muscles with separate marketing deals to push soccer and Doritos. Read More...

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How Would Your Brand Look on a Mobile Game?
Media

How Would Your Brand Look on a Mobile Game?

23y Zachary Rodgers

How Would Your Brand Look on a Mobile Game?

Mobile gaming commands the attention of a youth audience that's frequently hard to win over with traditional ad campaigns. Is there a place in this bu...

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DealTime Launches ROI Tool
Media

DealTime Launches ROI Tool

23y Brian Morrissey

DealTime Launches ROI Tool

The shopping search engine provides a tool for advertisers to track their conversion and sales metrics. Read More...

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Games Pop Up in Ads
Media

Games Pop Up in Ads

23y Tessa Wegert

Games Pop Up in Ads

Pop-up games as advertising vehicles. Read More

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Users Play Doctor Dot-Com
Audience

Users Play Doctor Dot-Com

23y Robyn Greenspan

Users Play Doctor Dot-Com

Looking for health information online is an activity that falls only slightly behind using e-mail and researching products. Read More...

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Overture, HP Strengthen Ties
Media

Overture, HP Strengthen Ties

23y Michael Pastore

Overture, HP Strengthen Ties

The search firm extends and expands a pact to deliver paid placement results to HP computer users in the United States and Canada. Read More...

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Financial Services CaseStudies
Email

Financial Services CaseStudies

23y Karen Gedney

Financial Services CaseStudies

The financial services industry is a natural for e-mail marketing. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

MSN, Homestore ink content deal; Sprinks, CBS Marketwatch deepen ties; research shows search effectiveness. Read More...

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2003 Cyber Lions: Road Map to a Creative Renaissance
Media

2003 Cyber Lions: Road Map to a Creative Renaissance

23y Len Ellis

2003 Cyber Lions: Road Map to a Creative Renaissan...

The glass is half full with best practices, and half empty with imitation. Read More...

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FindWhat Finds the Spotlight
Media

FindWhat Finds the Spotlight

23y Brian Morrissey

FindWhat Finds the Spotlight

Until recently a little known second-tier player, the company is now tabbed by some as MSN's answer to catching up with Yahoo! and Google. Read More...

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Execs and Accounts for July 16, 2003
Media

Execs and Accounts for July 16, 2003

23y Zachary Rodgers

Execs and Accounts for July 16, 2003

Avenue A loses AT&T Wireless; Eyeblaster hires Samantha Voisin to a newly created post; ninedots launches a running site on behalf of Nike Read Mo...

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Newspapers' Online Arms Return Good Results
Media

Newspapers' Online Arms Return Good Results

23y Brian Morrissey

Newspapers' Online Arms Return Good Results

UPDATE: Earnings reports from the digital publishing units of traditional newspapers roll in. Read More...

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UK Texting Takes Off
Data insights

UK Texting Takes Off

23y Robyn Greenspan

UK Texting Takes Off

More than 8 billion text messages were sent across the UK since the beginning of 2003, while traffic to U.S. mobile phone Web sites spikes 106 percent...

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Yahoo!'s Overture Acquisition
Search

Yahoo!'s Overture Acquisition

23y Danny Sullivan

Yahoo!'s Overture Acquisition

What will it mean for Microsoft? Other search engines? Advertisers? Searchers? Read More...

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Yahoo! Move Alters Paid Inclusion Industry
Media

Yahoo! Move Alters Paid Inclusion Industry

23y Brian Morrissey

Yahoo! Move Alters Paid Inclusion Industry

The Overture acquisition gives Yahoo! control of three of the top four paid inclusion providers, leaving Looksmart in an enviable position. Read More...

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Brand Checkup: Where's the Human in Your Brand?
Marketing

Brand Checkup: Where's the Human in Your Brand?

23y Martin Lindstrom

Brand Checkup: Where's the Human in Your Brand?

How sympathetic to the human condition is your brand's online presence? Read More...

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Justify Your Existence in 60 Minutes (or Less)
Media

Justify Your Existence in 60 Minutes (or Less)

23y Mark Redetzke

Justify Your Existence in 60 Minutes (or Less)

Three solid arguments for adding online to the media mix (in case they weren't listening the first time). Read More...

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E-Mail Newsletters That Sell
Email

E-Mail Newsletters That Sell

23y Paul Soltoff

E-Mail Newsletters That Sell

All newsletter aren’t created equal. Common traits of ones that excel at selling. Read More...

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Yahoo!, Overture Combo Could Hurt MSN
Media

Yahoo!, Overture Combo Could Hurt MSN

23y Brian Morrissey

Yahoo!, Overture Combo Could Hurt MSN

Yahoo!'s $1.6 billion acquisition leaves Overture distribution partner MSN in a pickle in the fast-moving search sector. Read More...

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