Imagining Tinder in the 1980s
Video

Imagining Tinder in the 1980s

11y Leighann Morris

Imagining Tinder in the 1980s

If Tinder existed as a dating service in the 1980s, what would it be like? This. Read More...

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Twitter Ditches DataSift to Bring Data Reselling In-House
Data insights

Twitter Ditches DataSift to Bring Data Reselling In-House

11y Roland Moore-Colyer

Twitter Ditches DataSift to Bring Data Reselling I...

Twitter-owned Gnip will tighten its grip on the data gleaned from the social network. Read More...

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IKEA do online weddings now
Acquisition

IKEA do online weddings now

11y Huw Jenkins

IKEA do online weddings now

Using online streaming, the service lets you choose from a range of landscapes; from the beach, to a boat at sunset or a fairytale wedding, all splatt...

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HBO launches social dragon hunt ahead of Game of Thrones premiere
Acquisition

HBO launches social dragon hunt ahead of Game of Thrones premiere

11y Huw Jenkins

HBO launches social dragon hunt ahead of Game of T...

As the internet groans under the pirated-strain of eager Game of Thrones fans, the official UK launch this Monday (April 13) was preceded by an intern...

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De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day Dollars
Automation

De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day ...

11y Mari Kim Novak

De-Averaging Moms: How Automation Can Help Brands ...

Mother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...

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3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Cart Reminders
Email

3 Disturbing Industry Statistics on Abandonment + 7 Tips for Successful Car...

11y Jeanne Jennings

3 Disturbing Industry Statistics on Abandonment + ...

Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...

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What Was Remnant Is Now Premium
Media

What Was Remnant Is Now Premium

11y Larry Allen

What Was Remnant Is Now Premium

Publishing models are in a state of change. Are you ready for the next stage of development for publishers? Read More...

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Marketing Departments to Move Majority of Apps to Cloud in 2 Years
Marketing

Marketing Departments to Move Majority of Apps to Cloud in 2 Years

11y Lee Bell

Marketing Departments to Move Majority of Apps to ...

Forty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Read More...

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YouTube Stars Are Not Themselves When They're Hungry
Marketing

YouTube Stars Are Not Themselves When They're Hungry

11y Mike O'Brien

YouTube Stars Are Not Themselves When They're Hung...

For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that t...

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Ford enlists illusionist to stun crowds for new model
Acquisition

Ford enlists illusionist to stun crowds for new model

11y Huw Jenkins

Ford enlists illusionist to stun crowds for new mo...

Ford has called upon illusionist Darcy Oak to stun crowds in a bid to promote the new Galaxy model. Is it us or is car-illusion the new ad trend? Read...

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Toyota Shares Manufacturing Process With Consumers
Marketing

Toyota Shares Manufacturing Process With Consumers

11y Mike O'Brien

Toyota Shares Manufacturing Process With Consumers

Bringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into ...

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VIDEO: Taking a JSwipe at Millennials in a Social World
Conference Coverage

VIDEO: Taking a JSwipe at Millennials in a Social World

11y Melanie White

VIDEO: Taking a JSwipe at Millennials in a Social ...

"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...

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WATCH: Everyone's upstairs neighbour
Video

WATCH: Everyone's upstairs neighbour

11y Huw Jenkins

WATCH: Everyone's upstairs neighbour

We will all endure one: the dreaded upstairs neighbour that treats your ceiling as their personal drum kit. Once thought of as an accidental nocturnal...

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Mobilegeddon: Estimating the Impact
Media

Mobilegeddon: Estimating the Impact

11y Kevin Lee

Mobilegeddon: Estimating the Impact

On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Read More...

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Snickers turns to vloggers for "You're Not Youtube" campaign
Acquisition

Snickers turns to vloggers for "You're Not Youtube" campaign

11y Leighann Morris

Snickers turns to vloggers for "You're Not Youtube...

Snickers' fun new campaign sees the brand turn to video bloggers all over the world to post intentionally bad videos—pretending they recorded them whi...

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Xiaomi sets Guinness Word Record with 2m smartphone sales in one day
Headline News

Xiaomi sets Guinness Word Record with 2m smartphone sales in one day

11y Leighann Morris

Xiaomi sets Guinness Word Record with 2m smartphon...

Chinese smartphone manufacturer Xiaomi has set a Guinness World Record for selling the most smartphones ever in 24 hours: 2.11 million units, making $...

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#ISHOW: The Omnichannel Marketing Secret
Marketing

#ISHOW: The Omnichannel Marketing Secret

11y Jeanniey Mullen

#ISHOW: The Omnichannel Marketing Secret

Marketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym...

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The Magic of The Valley
Marketing

The Magic of The Valley

11y Chris Copeland

The Magic of The Valley

Visits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Read More...

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Facebook Ads and Email – A Chance for the Perfect Fit
Asia

Facebook Ads and Email – A Chance for the Perfect Fit

11y Ohad Hecht

Facebook Ads and Email – A Chance for the Perfect ...

By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Read More...

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Facebook Brings Messenger to Desktop
Social

Facebook Brings Messenger to Desktop

11y Yuyu Chen

Facebook Brings Messenger to Desktop

The social media giant has debuted a Web page for its Messenger mobile app. Read More...

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YP Partners With Uber to Bring Cars to Your Door
Media

YP Partners With Uber to Bring Cars to Your Door

11y Mike O'Brien

YP Partners With Uber to Bring Cars to Your Door

In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...

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Is it time for Dove to change its brand message?
Acquisition

Is it time for Dove to change its brand message?

11y Leighann Morris

Is it time for Dove to change its brand message?

Dove's authenticity appears to be fading fast. The brand's new 'Choose Beautiful' campaign, which asks women to place themselves in an "average" or "b...

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Advertisers spent £7.2bn on digital advertising in 2014
Headline News

Advertisers spent £7.2bn on digital advertising in 2014

11y Leighann Morris

Advertisers spent £7.2bn on digital advertising in...

A new study by the IAB has found that a rise in digital technology in homes has driven advertisers to spend a record £7.2 billion on digital advertisi...

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3 Reasons Why Brands Are Flocking to Chat App Kik
Media

3 Reasons Why Brands Are Flocking to Chat App Kik

11y Tessa Wegert

3 Reasons Why Brands Are Flocking to Chat App Kik

Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...

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Why Ad-Techs Needs to Put Their Content Marketing Hats On
Marketing

Why Ad-Techs Needs to Put Their Content Marketing Hats On

11y Frank Sinton

Why Ad-Techs Needs to Put Their Content Marketing ...

Content marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Read More...

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Final Warning: Big Data & Programmatic Are No Longer Optional
Media

Final Warning: Big Data & Programmatic Are No Longer Optional

11y Aaron Kahlow

Final Warning: Big Data & Programmatic Are No ...

Marketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Read More...

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iHeartMedia Brings the Programmatic Marketplace to Radio
Media

iHeartMedia Brings the Programmatic Marketplace to Radio

11y Yuyu Chen

iHeartMedia Brings the Programmatic Marketplace to...

The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...

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