iExchange.com, an online marketplace forinvestment ideas and insights, has launched a guerrilla marketing campaigncreated by TBWA/Chiat/Day Los Angele...
View articleSome Internet companies are paying more to advertise on January's Super Bowlbroadcast than they have generated in revenue, helping to push the average...
View articleCareerEngine Inc. and AdStar.com Inc., a provider of remote adentry solutions, signed a deal in which AdStar will provide its Web serviceto permit the...
View articleAdKnowledge said it is relocating itsEastern regional office to a new, larger New York location, and made severalstaffing changes. Read More...
View articleAd network 24/7 Media Inc. named Margaret MeurerBrossy, a former Philip Morris executive, as chief marketing officer, seniorvice president. Read More...
View articleDoubleClick Inc. rolled out a suite ofe-mail products, called DARTmail, that will provide publishers andadvertisers with consent-based e-mail marketin...
View articleOf all the industries where you would think Multi Level Marketing wouldn't work, Internet service would top the list. Well if you thought that way, yo...
View articleJim quotes Immanuel Kant to distinguish between awareness and branding. There's a group of you out there, half of whom are stroking their chins like c...
View articlePitney Bowes lags the competition in Internet postage offerings. It lacks a clear message by dabbling in a number of online-related areas - encrypted ...
View articleJust as the Internet turned the traditional brokerage market upside down, the same fate may await the sports industry, as networks lose power to teams...
View articleIt’s all about the lists. That’s what they say in direct mail. Sure, the offer is important... the creative is critical. But the success of a campaign...
View articleTo the Yahoos, Amazons, AOLs and other dot-coms that have made support for nonprofit charities a part of their business, we have two messages: First, ...
View articleOnline agency and e-business developer Organic Inc. filed with the Securitiesand Exchange Commission for an IPO that could raise as much as $75million...
View articleTwenty-five percent of experienced Internet users said that banneradvertising drove them to shop online, beating out all other media, accordingto a ne...
View articleNick explores the limitations of technological solutions to creating customer relationships. It's a tough one. Customer Relationship Marketing (CRM) s...
View articleOnline advertising network 24/7 Europe has signed an exclusivecontract with Belgacom Skynet's Belcast to provide globalsales representation for Belgiu...
View articleA famous proverb says, The more things change, the more they remain the same. But one thing that has not changed is that good selling remains good sel...
View articleAffiliate marketing company Nexchange Corp. has launched a "Get YourPiece of the Pie Holiday Sweepstakes" -- a promotional campaign that offerspartici...
View articleSwiss Internet-advertising company. Day Interactive Holding AG saidthat two private-equity funds owned by UBS AG, Europe's second-largestbank, and Swi...
View articleLet's face facts. The most important Christmas season in your history is now out of your hands. The software is installed, the fulfillment and procure...
View articleGo2 Systems Inc., originator of Go2, a global addressing and locatorsystem, launched 300 individual Web sites providing access to more than 11million ...
View articleToys and toy collectibles retailer thetoybox.com launched a regionalholiday ad campaign with media outlets including WRAL-TV.com, a newsstation/Web si...
View articleThere are a total of 435 million active e-mail accounts in the world, enough for every man, woman, and child in North America to have their own, accor...
View articleIt's pretty obvious to most people that they need to implement some kind of online support solution for their company. They believe that allowing cust...
View articleNick was going to talk about 'two ideas' this week, but there's something else going on that merits a little attention. Thousands of dot-com companies...
View articleWith all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...
View articleIf you're selling cars, cola, cereal or beer, it's getting hard to be heard above the dot com din. TV ad rates are going through the roof because dot ...
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