Travel CPCs Up In August, as Others Fall
Automotive

Travel CPCs Up In August, as Others Fall

16y Jack Marshall

Travel CPCs Up In August, as Others Fall

U.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Read More...

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Google Instant - The Third Half Of Your Brain
Search

Google Instant - The Third Half Of Your Brain

16y Sage Lewis

Google Instant - The Third Half Of Your Brain

Thinking is no longer needed with Google Instant controlling your searches. Read More...

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Reprise Names Worldwide CEO to Lead Forays Into Social and Shopping
Marketing

Reprise Names Worldwide CEO to Lead Forays Into Social and Shopping

16y Kate Kaye

Reprise Names Worldwide CEO to Lead Forays Into So...

Bant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena. Read More...

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Google Instant 101
Search

Google Instant 101

16y Ron Jones

Google Instant 101

How will Google Instant impact search marketing and how should marketers prepare? Read More...

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Democrats Use O'Donnell Name to Drum Up Donations
Marketing

Democrats Use O'Donnell Name to Drum Up Donations

16y Kate Kaye

Democrats Use O'Donnell Name to Drum Up Donations

The Democratic Senatorial Campaign Committee is hoping people searching for information on the Delaware tea partier will want to "Stop the Tea Party."...

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Measurement Firms Differ Over Bing's Progress
Data insights

Measurement Firms Differ Over Bing's Progress

16y Jack Marshall

Measurement Firms Differ Over Bing's Progress

Nielsen and comScore disagree over Bing's recent growth in market share. Read More...

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Managing Your Brand Terms on Baidu and Google China
Asia

Managing Your Brand Terms on Baidu and Google China

16y Richard Mabey

Managing Your Brand Terms on Baidu and Google Chin...

A tale of two companies with online reputation problems in China. Read More...

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The Paid Search 'Core Competency' Myth
Paid Search

The Paid Search 'Core Competency' Myth

16y Kevin Lee

The Paid Search 'Core Competency' Myth

Want to fully in-source paid search? First, consider these factors. Read More...

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Speed - the New Google
Search

Speed - the New Google

16y Mark Jackson

Speed - the New Google

Google Instant serves as a reminder why website performance is important. Here are five tools that will assist you. Read More...

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Microsoft Overtakes Yahoo in Search, Says Nielsen
Data insights

Microsoft Overtakes Yahoo in Search, Says Nielsen

16y Zachary Rodgers

Microsoft Overtakes Yahoo in Search, Says Nielsen

Yahoo is unseated as the No. 2 search provider after a year of steady declines. Read More...

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When the Google Breaks
Search

When the Google Breaks

16y Joshua Palau

When the Google Breaks

If Google succombs to the Aniston effect, it will be our fault. Read More...

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SEM Tips for Travel and Hospitality Businesses
Asia

SEM Tips for Travel and Hospitality Businesses

16y Antony Yiu

SEM Tips for Travel and Hospitality Businesses

Many hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at...

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Searching for and Selecting a Search Marketing Partner
Search

Searching for and Selecting a Search Marketing Partner

16y Julie Batten

Searching for and Selecting a Search Marketing Par...

27 questions you need to know about your potential vendor. Read More...

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The Digital Marketing Future: Listenomics, or Creep Factor?
Paid Search

The Digital Marketing Future: Listenomics, or Creep Factor?

16y Andrew Goodman

The Digital Marketing Future: Listenomics, or Cree...

If you optimize highly targeted digital direct response campaigns, conversations, and other buy cycle functions, you are the future. The last of a fou...

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Google Instant Will Impact Search Ads and SEO [Video]
Search

Google Instant Will Impact Search Ads and SEO [Video]

16y Zachary Rodgers

Google Instant Will Impact Search Ads and SEO [Vid...

New interface will show a rapid sequence of ads per query, leading Google to update its definition of an ad impression. Read More...

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Yahoo-Bing Integration: The Transition Checklist
Paid Search

Yahoo-Bing Integration: The Transition Checklist

16y Kevin Lee

Yahoo-Bing Integration: The Transition Checklist

Have you opened a new adCenter account yet? Here's why you need to get started ASAP. Read More...

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The Best Key Phrase Research Tool You Don't Use
Search

The Best Key Phrase Research Tool You Don't Use

16y Sage Lewis

The Best Key Phrase Research Tool You Don't Use

Do you want to know which gender or age group searches for a key phrase more? This free tool can assist. Read More...

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Google Holds on to AOL's Search Business
Search

Google Holds on to AOL's Search Business

16y Jack Marshall

Google Holds on to AOL's Search Business

Google will supply search results and search ads across AOL properties until at least 2015. Read More...

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SEO Versus PPC: Where's Your Budget Going in 2011?
Search

SEO Versus PPC: Where's Your Budget Going in 2011?

16y Mark Jackson

SEO Versus PPC: Where's Your Budget Going in 2011?

Some businesses blindly spend money on paid search advertising without giving any thought to search engine optimization. Here's why they are throwing ...

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Asking the Right Questions
Search

Asking the Right Questions

16y Joshua Palau

Asking the Right Questions

Questions from the search industry and how to shift their focus in the right direction. Read More...

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Do's and Don'ts for Your Search Campaigns
Search

Do's and Don'ts for Your Search Campaigns

16y Julie Batten

Do's and Don'ts for Your Search Campaigns

25 things to remember to do and not do for your PPC and SEO campaigns. Read More...

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The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?
Paid Search

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?

16y Andrew Goodman

The 'Chaos Scenario': Will You Be Ashes, or Green ...

Part 3 of a series on building marketing information assets. Read More...

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Yahoo Switches to Bing for Organic Search Results
Search

Yahoo Switches to Bing for Organic Search Results

16y Jack Marshall

Yahoo Switches to Bing for Organic Search Results

Microsoft's Bing engine now powers all organic search results on Yahoo sites. Read More...

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Branding - The Next Frontier of SEM
Search

Branding - The Next Frontier of SEM

16y Sage Lewis

Branding - The Next Frontier of SEM

The companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth. Read More...

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Remarketing 101
Search

Remarketing 101

16y Ron Jones

Remarketing 101

Not only can remarketing help increase your conversion rate but it will also leave a branding impression on your consumers. Read More...

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New Comscore Methodology Reduces Search Market Share for Microsoft and Yahoo
Data insights

New Comscore Methodology Reduces Search Market Share for Microsoft and Yaho...

16y Jack Marshall

New Comscore Methodology Reduces Search Market Sha...

Microsoft and Yahoo's combined search share drops over four percentage points under new measurement approach. Read More...

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Becoming a PPC Search Superhero
Paid Search

Becoming a PPC Search Superhero

16y Kevin Lee

Becoming a PPC Search Superhero

The best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as i...

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