How good are we at welcoming newcomers to the internet? Yes, we have those "First Time Visitors" buttons on our sites. But we could do a whole lot bet...
View articleBrands that win your heart -- that make you feel all groovy about them -- have a huge advantage in the marketplace. What's that advantage? A growing a...
View articleThe Web Marketing Association said the New York office of AGENCY.COM won the Best of Show award at the 1998 WebAward corporate site competitionfor its...
View articleReady to choose your e-commerce software? And how would you like that sir? With or without cookies? Sales tax and shipping charges on the side? Today'...
View articleTo better reflect its business emphasis on Thing-based technologies, tools and services and its Web site, Parable in Newton, MA officially adopted the...
View articleLast week, ClickZ ran an article that talked abouthow web advertising just flat-out doesn't work. This week, Janet Ryan takes big exception to that pr...
View articleWhat's the best way to increase online sales in the New Year? Give your site these four gifts...gifts, points out Deborah Kania, that will indeed keep...
View articleOne of the most perplexing issues about ad counting centers around caching. But wait!...before you delete this article and go about your business, kno...
View articleBack in 1986, when Suzan Nolan was a mere pup launching what has become one of the biggest direct marketing agency networks in Europe, "pan-European" ...
View articleJeansmaker Levi Strauss & Co. is launching its first major online sellingeffort. Read More...
View articleOne of the largest online campaigns ever conducted by 3Com is being launched by Four Points Digital , a Chicago-basedinteractive communications agency...
View articleNarrative Communications Corp., Hewlett-Packard and Amazon.com launched abanner ad that offers consumers an instant excerpt of Tom Wolfe's best-sellin...
View articleBarnesandnoble.com launched a new TVadvertising campaign with a series of 30-second television commercialsstarring authors Scott Adams, Tom Clancy, St...
View articleReading last week's column, you probably gained a renewed respect for the economics of the sales process, and how important it is to maximize the effi...
View articleInternet retailing, while still in an emerging state, is growing in excess of 200% per year, and 1998 online revenues will surpass $13 billion, accord...
View articlePARADIGM Interactive was named online agency of record by Service Merchandise. Read More...
View articleIDG's The Industry Standard , anewsmagazinefocused on the Internet economy, named Jonathan W. Chalon, formerly theinternational advertising director a...
View articleIn last week's column, I recommended that you fully enable your sales team to sell, and off-load everything else to less-specialized, less-expensive e...
View articleTwelve Point Rule Ltd. , aninteractive design and development agency, partnered with eShare Technologies to bring clients real-time online customer se...
View articleConducent Technologies Inc. , a provider of advertising software solutions, said it has raised $2 million in equity funding to finance its marketing p...
View articleMany web-based businesses are plagued with high staff turnover. Read More...
View articleIBM said that OgilvyInteractive , Organic Media and The Leap Partnership havesigned on to use IBM HotMedia, a Java-based rich media toolkit, to create...
View articleWhile online commerce continues to grow in popularity among the 60-plus-million online population, a study from Jupiter Communications and NFO Interac...
View articleCondon, who joins the company from DirecTV and has extensive experience in theadvertising industry. Read More...
View articleAdvertising Age will launch a newPC-based newsservice called The Ad Age Edge that delivers television-quality, full screen video of TV commercials, pr...
View articleMarketwave Corp. , a provider of Webmining and real-time site analysis solutions, delivered the "Streaming MediaPlug-In" for its Hit List line of site...
View articleCreativision Publishing Corp. in Dallaslaunched an online demonstration of its developing WebGroove Relate adaptivepersonalization technology. Read Mo...
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