Web site development costs have grown into a $10 billion industry, while revenues generated online reach $95 billion in 1999 and are expected to reach...
View articleAlthough consumer ISPs now generate more revenue than business counterparts, the balance of power will shift by 2000, according to a report by Cahners...
View article'Tis the season, right? Yuletide carols sung by a fire, chestnuts roasting, jolly old elves, Christmas trees, stockings hung by the chimney... all tha...
View articleChange is one of the few things in life that is constant. Especially when dealing with people who use the web. Consumers cruise from one web site to a...
View articlePitney Bowes lags the competition in Internet postage offerings. It lacks a clear message by dabbling in a number of online-related areas - encrypted ...
View articleJust as the Internet turned the traditional brokerage market upside down, the same fate may await the sports industry, as networks lose power to teams...
View articleTo the Yahoos, Amazons, AOLs and other dot-coms that have made support for nonprofit charities a part of their business, we have two messages: First, ...
View articleThere are a total of 435 million active e-mail accounts in the world, enough for every man, woman, and child in North America to have their own, accor...
View articleIt’s all about the lists. That’s what they say in direct mail. Sure, the offer is important... the creative is critical. But the success of a campaign...
View articleNick explores the limitations of technological solutions to creating customer relationships. It's a tough one. Customer Relationship Marketing (CRM) s...
View articleIt's pretty obvious to most people that they need to implement some kind of online support solution for their company. They believe that allowing cust...
View articleWith all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...
View articleAffiliate marketing is often considered the be-all, end-all to online merchants. It's the New Deal, the best mousetrap ever built, the best thing sinc...
View articleThe Net is set to become the media that for the first time seriously splits people into groups based on their economic status. A recent AC Nielsen stu...
View articleConsumers expect to save money by making purchases online this holiday season, but delivery and customer service hold the key to keeping e-consumers h...
View articleSean says interactive media is different. Big revelation, huh? You might laugh at his naiveti for saying it. But a lot of folks just don't get this on...
View articleBringing Internet connectivity throughout the household will allow the emerging market for Residential Gateway hardware to reach $4.7 billion worldwid...
View articleCorporations learn about their offline customers from many sources, collecting data along the way. Everything from how a user initially inquired about...
View articleThe number of small businesses with a Web presence has nearly doubled since 1998, and the coming years will see an even more dramatic increase, accord...
View articleWhen you have clients waiting for deliverables and prospects knocking at the door, working on refining your process doesn't exactly seem like top prio...
View articleInternet gift spending is rising as the holidays get closer, but a report by NPD questions the future of the online apparel market. Read More...
View article"Talk to me." Just three little words. Taken out of context, they don’t mean much. However, if I (the consumer) utter them to you (the marketer) in so...
View articleYou're a girl in a bar on a first date with a promising new guy. The guy says, "I want to know all about you. Tell me everything." Hey, nice guy. Soun...
View articleWhat exactly is an affiliate program? While the particulars change based on who is offering it and how it operates, the basicdefinition is the same: A...
View articleGreg and Emily pose an interesting question: Before all the billboards, bus stops, bus wraps, magazines, radio spots, and TV commercials hawked a circ...
View articleA while back, Darian wrote about the "Viral Value" concept, and people wrote wanting to know more about it. After all, online marketers would do well ...
View articleMass market brands are dead, if you can believe a range of new surveys that say the new generation's faith in "old" classic brands is vanishing rapidl...
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