Lessons from brands and people leveraging Twitter: a Canadian lifestyle brand, British celebrity chef, a British entrepreneur, and a beauty brand. Rea...
View articleWhat every online media planner needs to know about the industry association's initiatives to promote standards and best practices. Read More...
View articleA content network CEO provides an overview of how digital video content (and brand content!) is being consumed across different countries. Read More...
View articleToo many newspaper, magazine, and TV Web sites invest in exquisite multimedia projects but overlook the basics online. Read More...
View articlePartnerships between mobile-focused specialty agencies and consumer-focused full-service agencies are inevitable. Here's why. Read More...
View articleTwo companies, each with a fiercely loyal customer base, take a vastly different approach to using Twitter to promote their brands. Read More...
View articleA look at common tracking issues and how to address them. First in a two-part series. Read More...
View articleA race to be the premium hub of content and capture online advertising dollar heats up. Advertisers may have to 'ride the trend' until the dust settle...
View articleSome advertisers skipped the live television broadcast, selecting placements that cashed in on the post-Oscar excitement online. Read More...
View articleSome peer-to-peer networks, once shunned for facilitating piracy, are now becoming legitimate. Read More...
View articlePlanning an online campaign takes different skills and tools than traditional campaigns. Read More...
View articleHere's what newspapers need to do to survive -- and it doesn't include accepting micropayments online. Read More...
View articlePublishers are relaxing standards; media buyers are getting bold. It's the survival of the fittess. Read More...
View articleThree places to scrape up funds for mobile marketing campaigns. Read More...
View articleSix ways to target people by job title or function. Read More
View articleOne more sign that online video -- not TV -- is the place to put your advertising dollars. Read More...
View articleA "social TV player," offered by video site Hulu.com and SplashCast, stands to redefine social network advertising and the way marketers perceive it. ...
View articleBrand content distribution strategies have become more sophisticated. Know your options. Read More...
View articleThe next few years will be much more interesting than the past 10 or 15. We'll see real evolution and progress, provided we step out of the Stone Age....
View articleIf promotion across offline and online platforms increases advertiser exposure, doesn't it stand to reason that the same rule applies to strictly digi...
View articleLike Cardinals fans, mobile marketers will have to wait until next year to win the big game. Read More...
View articleStrategies for media planners to make best use of Google's content targeting. Read More...
View articleA look at three emerging audience measurement services and their offerings. Read More...
View articleWhat media planners should know about the performance media space. Read More...
View articleApproaches for encouraging people to develop content on behalf of a brand. Read More...
View articleIf you think you've seen a lot change so far in the media landscape, you ain't seen nothing yet! Read More...
View articleMobile is as much an out-of-home, print, radio, direct, and promotions medium as it is a digital one. Read More...
View article