Growth in web usage has led to growing traffic, and sometimes growing revenues. But, high growth in overall use of the web can hide important informat...
View articlePermission e-mail marketing company yesmail.com added four new partners to itsnetwork -- HearMe, MessageMates.com, JobsOnlineand AnyDay.com. Read More...
View articleDuring this last quarter of 1999, we will see more online shopping properties than have ever been on the web to date. You've got Christmas99.com, Holi...
View articleSFM Media has assumed media planning and buying responsibilities for LifeMinders.com Inc., which operates aconsumer e-mail reminder service for more t...
View articleThe Travelocity-Preview Travel merger and Microsoft's spinoff of Expedia have refocused attention on the online travel market. Travelocity's sales pro...
View articleOnline advertising and promotional firm The Premium Network in San Franciscohas opened its East Coast offices on Wall Street. Read More...
View articleOnline toy store start-up KBkids.com launched a $43 millionadvertising campaign that includes national television, print, out-of-homeand in-store prom...
View articleLast week, Janet and Nancy told us how to build and create targeted inventory with marketing research. Now they demonstrate how to take that informati...
View articleLately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties....
View articleOurHouse.com, a provider of homeimprovement products, information and services, said it will launch aco-marketing campaign with Ace Hardware. OurHouse...
View articleEMAP Online formed a partnership with Cybuy, a new NatWest e-commerce subsidiary,to offer transaction-enabled advertising to its online advertisers. R...
View articleFurniture.com introduced George the cat,"the world's toughest furniture critic," as the icon of a $20 millionintegrated national branding campaign. Re...
View articleThe Consumer Financial Network, a subsidiary of iXL Enterprises, launchedthe first national advertising campaign for the company's new financialservic...
View articleWill they or won't they? The markets thinks they may, sending shares of Media Inc.up sharply after reportsthat it is in negotiations to be acquired by...
View articleElectronic marketplaces will propel online energy sales to $266 billion by bringing about higher levels of efficiency in wholesale markets, according ...
View articleSephora, a Paris-based beauty and cosmetics retail group, has launched itsfirst-ever U.S.advertising campaign, coinciding with the Oct. 14 opening of ...
View articleUrsus Telecom Corp. signed a marketingagreement with Latin America'sUniverso Online (UOL) portal site to promoteits theStream.com on the UOL homepage....
View articleImproving technologies and an increasing number of Internet users bode well for the future of online gambling, despite debates over its legal status, ...
View articleSome of y'all wrote critically concerning Dana's reports last week from Internet World in New York. He was accused of being negative, even cynical. A ...
View articleA couple of weeks back Nick wrote an article under the title, "I'll Kiss You Unless You Tell Me Not To." And he got a bit of feedback on that. A few p...
View articleLexmark International launched its firstglobal campaign to highlight the advantages of its Z Series printers, callingthem "the highest resolution inkj...
View articleAdForum's Agency Preview, a global databaseof advertising agencies and their creative work, launched an archive of TVcommercials. Read More...
View articleBy the time you read this, you'll have missed Dana's appearance as a speaker at the Internet World show in New York. The title was "Clues to Commerce,...
View articleAfter two days in fabulous Fiji on the South Pacific, Mike's tying up two days of client meetings. Yep, he's got it rough. And as he looks out at the ...
View articleActFit.com Inc. selected Edelman Public Relations to work with thecompany's in-house marketing team in promoting ActFit.com's new verticalportal Web s...
View articleWe get so caught up with revolution that we forget about the forces of evolution. Not long after the arrival of the web browser, many online marketing...
View articleMcCann-Erickson Europereportedly has been assigned the 2000 launch ofMicrosoft's largest-ever pan-regional advertising campaign. Read More...
View article