Refinements allow easy searches of 15 million businesses in 20,000 categories. Read More...
View articleMicrosoft tapped video ad network YuMe to sell and serve in-stream ads on an Internet TV service for Windows Media Center users. Read More...
View articleYahoo research identifies a group of heavily engaged brand advocates. Read More...
View articleUPDATE: Forty percent of the ads run in August by John McCain 2008 used the No Surrender message according to Nielsen//NetRatings AdRelevance. Read Mo...
View articleThe mother of all focus groups: a new tool tells you who sees your online ads, and where. Read More...
View articleA Web site won't generate the same results as having deep, descriptive content within your business listing profile. Read More...
View articleMicrosoft knows it's running in third place behind Google and Yahoo in the battle for search, and at its Silicon Valley offices today the company show...
View articleDove's Campaign for Real Beauty has met with blockbuster success Read More...
View articleWhat's the perfect metaphor for combining word-of-mouth with major ad campaigns? Yesterday, Carat's Sarah Fay told advertisers they should be "plantin...
View articleIn-text ads are distracting, they smear the line between content and advertising, and they're easy to trigger accidentally Read More...
View articleYahoo, Enpocket and Admob are among the publishers whose mobile properties worldwide will adhere to new guidelines. Read More...
View articlePopular photo-sharing sites can raise your Web site's overall visibility. Here are 12 tips to begin. Read More...
View articleThis time of year can make or break an e-mail marketing program -- whether it's holiday oriented or not. Tune up now to avoid mistakes once the season...
View articleWhy an online experience should be just as good or better than offline. Read More...
View articleAre behaviors becoming amalgamated as a result of digital convergence? Read More...
View articleFree offering designed to provide greater transparency about audience numbers and demographics for publisher Web sites. Read More...
View articleUnivision Online hires Zabbia; Zanox gets Hines; Buzznet snags three execs. Read More...
View articleIt's no secret that a lot of small businesses don't have a significant Web presence, but what if they still want to advertising online? Network Soluti...
View articleVideo and rich media ad vendor EyeWonder has acquired a Germany-based firm with a similar suite of services, and has expanded its presence in the U.K ...
View articleShuttling back and forth between MIXX and OMMA during New York's Advertising Week has been more hectic than rewarding (two simultaneous conferences in...
View articleMicrosoft is wearing its social media heart on its sleeve this week Read More...
View articleTony Ponturo, president & CEO of global media and sports marketing at A-B's Busch Media Group, played down Bud.tv and played up the company's total di...
View articleOnline ad spending has grown at "a torrid pace," 26.8 percent, during the first half of this year over the same period last year, Randall Rothenberg t...
View articleWill Web measurement companies ever churn out audience data that can be easily compared? Don't count on it. Executives from comScore, the Nielsen Co.,...
View articleTop execs discussed industry consolidation, blockage of Google's DoubleClick buy, and possible conflicts of interest resulting from this year's millio...
View articleIt remains to be seen whether Blyk can strike a workable balance between advertising and free services. Read More...
View articleSeveral firms in the lead gen space said another unnamed firm has already settled with the FTC as a result of an investigation into its lead generatio...
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