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The Secret to Franchise Marketing ROI: Inbound Calls
Whitepaper | Digital Marketing

The Secret to Franchise Marketing ROI: Inbound Calls

8y

The Secret to Franchise Marketing ROI: Inbound Cal...

For many franchises, inbound calls are the most popular and valuable conversion. To optimize their digital advertising ROI and drive revenue, franchis...

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How to: Stop Harmful Data from Entering Your Funnel
Whitepaper | Email

How to: Stop Harmful Data from Entering Your Funnel

8y

How to: Stop Harmful Data from Entering Your Funne...

Digital marketing is not what it was a decade ago. With technology advances, we have more opportunities to connect with our prospects. However, it has...

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The Stay Creative Series: Time-Tracking
Whitepaper | Strategy & Leadership

The Stay Creative Series: Time-Tracking

8y

The Stay Creative Series: Time-Tracking

Timekeeping has become a dirty word in the workforce. It has always centered around working people harder instead of focusing on capturing the work pe...

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The Business Impact of Investing in Experience
Whitepaper | Digital Transformation

The Business Impact of Investing in Experience

8y

The Business Impact of Investing in Experience

Adobe commissioned Forrester Consulting to evaluate the business impact of investing in customer experience across the customer lifecycle. The study, ...

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The New 4Ps of Digital: A Roadmap to Bridge the Gap via CRM
Whitepaper | CRM

The New 4Ps of Digital: A Roadmap to Bridge the Gap via CRM

8y

The New 4Ps of Digital: A Roadmap to Bridge the Ga...

For marketers, the pressure to prove ROI increases, how can you successfully answer, in dollars and KPIs, the promise of technology in building smarte...

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The Power of Email Verification and Multi-Method Hygiene
Whitepaper | Email Marketing

The Power of Email Verification and Multi-Method Hygiene

8y

The Power of Email Verification and Multi-Method H...

Email delivery rates have been trending downward over the past three years, and as of the second half of 2018 had dropped to 87%. Consumer and corpora...

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2018 Future of Marketing and AI Survey Report
Whitepaper | Search Marketing

2018 Future of Marketing and AI Survey Report

8y

2018 Future of Marketing and AI Survey Report

AI is allowing marketers to make better decisions—the single most important output they produce for their companies. Better decisions are why marketer...

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The Brand's Guide To The Google Display Network
Whitepaper | Digital Marketing

The Brand's Guide To The Google Display Network

8y

The Brand's Guide To The Google Display Network

A powerful system that reaches more than 2 million websites and according to Google, a 95% percent reach in desktop and 82.7% reach in mobile, the Goo...

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2018 B2B Marketing Survey – Key Findings
Whitepaper | Marketing

2018 B2B Marketing Survey – Key Findings

8y

2018 B2B Marketing Survey – Key Findings

The Rise of the Modern B2B Marketer The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new bu...

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Content Psychology 101: What goes on in our readers' heads?
Whitepaper | Content Marketing

Content Psychology 101: What goes on in our readers' heads?

8y

Content Psychology 101: What goes on in our reader...

Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...

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