Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The techno...
View articleTwitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Read More...
View articleA recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Read More...
View articleGoogle's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Read More...
View articleAugmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Read More...
View articleThe platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Read More...
View articleWhile we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, un...
View articleTo build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable...
View articleA recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purcha...
View articleWhile 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...
View articleThe 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual d...
View articleAhead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for d...
View articleHow could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...
View articleA total 39% of US consumers would rather share personal information with brands they’re interested in, in exchange for a bespoke ad experience, accord...
View articleA collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless In...
View articleThe major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets,...
View article"The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and ...
View articleCould you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained withi...
View articleFor seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could ex...
View articleSometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fac...
View articleAlthough the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketin...
View articleCheck out this great infographic from Funnel Envy which suggests that both customer acquisition and optimisation are key to a company's bottom line. R...
View articleNew forms of content can spark renewed interest in your product or service. Consider these various types of image, video, and written content for onli...
View articleGoogle is attempting to quash haters by publishing a post on the official Google Glass Google+ page that aims to demolish “The Top 10 Google Glass Myt...
View articleA look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...
View articleProfitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying ...
View articleClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time s...
View articleFollowing this weeks announcement by the Royal Mint, McVitie’s have responded to news of the new 12-side pound coin by publically joking of their plan...
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