The number of worldwide electronic mailboxes soared an amazing 83 percent in 1999, topping 569 million by year's end, according to a study by Messagin...
View articleNapster is being sued by the RIAA, which wants $100,000 for every song swapped. Who knows if they'll win, but they've already lost the battle. The mus...
View articleE-mail marketing firm MessageMedia on Tuesday said it'sestablishing beachheads in the United Kingdom and in Australia, as part ofa joint venture betwe...
View articleFresh, original, relevant content is one of the most important assets you have as an online publisher. After all, what else distinguishes you from the...
View articleHave you ever noticed that, in planning and placing online media, a number of great deals suddenly become available on a number of sites during partic...
View articleBig Brother is coming or at least what we hope is his less scary cousin! That's what a few might believe... given predictions for some of the wireless...
View articleA survey of computer users age 45 and older found that many Americans lack confidence in their ability to conduct personal business transactions on th...
View articleIf you're in New York or San Francisco, you can start using a new online shopping medium starting today. GeePS.com, a wireless shopping portal, is lau...
View articleWhile online exchanges spring up for everything from chemicals, to steel,to plastics, the business-to-business action in the advertising industry isin...
View articleWink Communications, a firm whosetechnology adds interactivity to television advertisements, scored a coup this week, rolling out its service over Tim...
View articleMuch like in the US, further Internet expansion in Canada will occur slowly, as most interested users already have access, according to ComQUEST Resea...
View articleEvery media vendor seems to have different ways to target your advertising to its users. Almost as varied as the different ways to target are the diff...
View articleThe Democratic party's technology platform for election 2000 sided with Wal-Mart on the sales tax question: Internet taxes are a simple question of fa...
View articleSearch engine listings can generate a lot of high-quality traffic. As an important part of your marketing campaign, search engine optimization is rela...
View articleIn a deal that brings together two big players in the Internet ad business,Engage Technologies, a CMGI operating company, andAdAuction.com on Wednesda...
View articleSouthern West Virginia mightnot be a hot e-mail advertising market, butstring a few hundred little areas together -- Central Louisiana, Logan andChamp...
View articleAbout.com, best known for its network ofvertical content sites, added direct marketing to its lines of businessthis week, acquiring direct e-mail mark...
View articleNokia, AdForce, SF Interactive, and fusionOne on Monday teamed toexperiment with innovative ways of targeting advertising to users offusionOne's tools...
View articleAs a customer, do you find the Internet noisy, claustrophobic and potentially threatening? Wherever you go, banner ads are served, pop-ups intrude, an...
View articleMessageMedia has some of the biggest email lists in the business, but its focus is on customer management. Getting permission is just step one. Step t...
View articleNo one can escape the carpet-bombing of dot-com broadcast advertising. Start-up companies are investing heavily in print, TV and radio because they th...
View articleNo matter how far you feel behind the e-business curve, a strategic business plan is critical for successfully guiding your business's online efforts....
View articleFT.com, the Web presence of venerableBritish newspaper the Financial Times , on Friday kicked off a $35 millionnational campaign aimed at extending it...
View articleThe Commerce Subcommittee on Telecommunications, Trade and ConsumerProtection Thursday approved the Unsolicited Electronic Mail Actof 1999. Read More...
View articleToday, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets ...
View articleThe US continues to lead the world in Internet users, according to studies by Angus Reid Group and The Strategis Group. But if the Web is truly to bec...
View articleAn insertion order (IO) is the formal contract allowing an agency (or client) to insert advertising into an ad venue. In traditional media, an ad agen...
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