Australia's Next Net Boom: SMEs
Audience

Australia's Next Net Boom: SMEs

26y Kate Kaye

Australia's Next Net Boom: SMEs

Consumers in Australia's small and medium enterprises (SME) marketplace are driving the growth and adoption of online services. Read More...

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Business Communities: An Emerging Marketing Opportunity
Marketing

Business Communities: An Emerging Marketing Opportunity

26y Barry Silverstein

Business Communities: An Emerging Marketing Opport...

Unlike any medium before it, the Internet creates a sense of community. You can become part of most communities, as an individual or a representative ...

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Beyond Interactive Partners with MessageMedia
Media

Beyond Interactive Partners with MessageMedia

26y Pamela Parker

Beyond Interactive Partners with MessageMedia

Web services firm Beyond Interactiveannounced Thursday it would team up with MessageMedia to bringpermission-based e-mail marketing capabilities to it...

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How To Get Internet Savvy
Media

How To Get Internet Savvy

26y Dana Blankenhorn

How To Get Internet Savvy

The office certainly looked as up-to-date as Internet culture could make it. The ceiling panels had been ripped away to expose the ductwork. Only a fe...

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Real Media Gets Vertical
Media

Real Media Gets Vertical

26y Pamela Parker

Real Media Gets Vertical

The Real Media advertising network,which, until now, has pursued a regional strategy, is announcing a newvertical network structure. Read More...

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Start-Up Suggests Saving Ads For Later
Media

Start-Up Suggests Saving Ads For Later

26y Pamela Parker

Start-Up Suggests Saving Ads For Later

Start-up technology firm ClicVU onTuesday announced a service that lets Internet users file away banner adsthey're interested in, so they can click on...

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The Search For Lou 'e-' Pasteur - Part II
Email

The Search For Lou 'e-' Pasteur - Part II

26y Bob Dorf

The Search For Lou 'e-' Pasteur - Part II

More on e-mailitis, e-bola of the Internet age, clear cause and symptoms, yet no cure in sight. Businesspeople, deluged by hundreds of e-drivel daily,...

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Freeserve Agrees to Use iWeb Ad Format
Media

Freeserve Agrees to Use iWeb Ad Format

26y Pamela Parker

Freeserve Agrees to Use iWeb Ad Format

Freeserve PLC, the United Kingdom'slargest free ISP, announced Monday it is partnering with iWeb to license the company's iNotesmessaging and advertis...

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The Brutal Truth About Online Support - Part 1
Marketing

The Brutal Truth About Online Support - Part 1

26y Tom Kuegler

The Brutal Truth About Online Support - Part 1

Merry Christmas!! Happy New Year!! Feliz Navidad!! It's a happy time for everyone. It's the time of year when we all start thinking about family, joy,...

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Travelocity.com, Preview Travel, Priceline.com Form Marketing Alliance
Media

Travelocity.com, Preview Travel, Priceline.com Form Marketing Alliance

26y Pamela Parker

Travelocity.com, Preview Travel, Priceline.com For...

The soon-to-be-merged Travelocity.com and Preview Travel Thursday teamed with Priceline.com in a deal to market each other's products on their Web sit...

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Qualcomm Frees Eudora
Media

Qualcomm Frees Eudora

26y Pamela Parker

Qualcomm Frees Eudora

Qualcomm Inc. Thursday announced it will release a free full-featured version of its Eudora e-mail program, with sponsors picking up the tab. Read Mor...

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Consumers Want More from Online Banking
Marketing

Consumers Want More from Online Banking

26y Michael Pastore

Consumers Want More from Online Banking

Consumers are embracing online banking, but they want more services, and accounts that are easier to open, according to an eFunds survey. Read More...

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iBelieve.com Names Beyond Interactive as Interactive AOR
Media

iBelieve.com Names Beyond Interactive as Interactive AOR

26y Beth Cox

iBelieve.com Names Beyond Interactive as Interacti...

Soon-to-launch iBelieve.com, a new Internet venture fromretailer Family Christian Stores, has selected Beyond Interactive as its interactiveadvertisin...

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It's A Big World After All
Media

It's A Big World After All

26y Dana Blankenhorn

It's A Big World After All

Dana gets a lot of e-mail from countries like India, Pakistan, Australia, Germany, South Africa, Brazil, and Turkey. Most have access speeds faster th...

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MessageMedia Publishes White Paper on Spam
Media

MessageMedia Publishes White Paper on Spam

26y Beth Cox

MessageMedia Publishes White Paper on Spam

E-mail-based customer relationship management and direct marketing company MessageMedia Inc. has published awhite paper on spam entitled "Sometimes th...

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Europeans Going Digital
Audience

Europeans Going Digital

26y Michael Pastore

Europeans Going Digital

PC ownership in Europe will surge over the next four years, surpassing the US in some European nations, and Europeans will lead the way in accessing t...

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Wit Capital Increases Target Price on 24/7 Media to $84
Media

Wit Capital Increases Target Price on 24/7 Media to $84

26y Beth Cox

Wit Capital Increases Target Price on 24/7 Media t...

Wit Capital Research Analyst JordanRohan increased the 12- to 18-month price target on ad network 24/7 Media from $63 to $84 pershare, based on its mo...

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UK Internet Users Shopping for Their Children
Audience

UK Internet Users Shopping for Their Children

26y Michael Pastore

UK Internet Users Shopping for Their Children

More than one-third of the Internet users in the UK have children under the age of 15 in their household, according to the UK Internet User Monitor™ b...

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Going Beyond The Banner With Complex Products
Marketing

Going Beyond The Banner With Complex Products

26y Jason Hoch

Going Beyond The Banner With Complex Products

Let's guess, you keep hearing the same buzz words over and over again: Opt-in email, permission marketing, targeted audience, affiliate networks. If y...

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Consumer ISPs Giving Way to Business Providers
Audience

Consumer ISPs Giving Way to Business Providers

26y Michael Pastore

Consumer ISPs Giving Way to Business Providers

Although consumer ISPs now generate more revenue than business counterparts, the balance of power will shift by 2000, according to a report by Cahners...

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kforce.com Names Beyond Interactive As Online AOR
Media

kforce.com Names Beyond Interactive As Online AOR

26y Beth Cox

kforce.com Names Beyond Interactive As Online AOR

Career site kforce.com from Romac International Inc.named Beyond Interactive Inc. as its firstonline advertising agency of record. Read More...

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Hey Buddy, Can You Spare A Dime?
Marketing

Hey Buddy, Can You Spare A Dime?

26y Mark Rovner

Hey Buddy, Can You Spare A Dime?

To the Yahoos, Amazons, AOLs and other dot-coms that have made support for nonprofit charities a part of their business, we have two messages: First, ...

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Flash -- It's Not About You
Media

Flash -- It's Not About You

26y Anne Miller

Flash -- It's Not About You

A famous proverb says, The more things change, the more they remain the same. But one thing that has not changed is that good selling remains good sel...

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Go2 Systems Adds 300 Local Directory Sites
Media

Go2 Systems Adds 300 Local Directory Sites

26y Beth Cox

Go2 Systems Adds 300 Local Directory Sites

Go2 Systems Inc., originator of Go2, a global addressing and locatorsystem, launched 300 individual Web sites providing access to more than 11million ...

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It's All About The Lists - Or Is It?
Email

It's All About The Lists - Or Is It?

26y Kim MacPherson

It's All About The Lists - Or Is It?

It’s all about the lists. That’s what they say in direct mail. Sure, the offer is important... the creative is critical. But the success of a campaign...

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Privacy Or Piracy?
Marketing

Privacy Or Piracy?

26y Greg Sherwin and Emily Avila

Privacy Or Piracy?

With all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...

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Deja Vu.Com: Have We Met Somewhere Online Before?
Analytics

Deja Vu.Com: Have We Met Somewhere Online Before?

26y Michael Aaron

Deja Vu.Com: Have We Met Somewhere Online Before?

You're surfing through cyberspace, and all of a sudden you see something at the top of the page that says, "Hey, Michael! We got your size 11 shoes ri...

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Non-Click Data Redux
Media

Non-Click Data Redux

26y Tom Hespos

Non-Click Data Redux

Two weeks ago, Tom wrote a column on "Tracking Non-Click Conversions," and the mail is still rolling in. The vast majority of responses say, "Hespos s...

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