Interactive agency K2 Design Inc. was selected by skymalltravel.com to create banneradvertising and direct e-mail marketing campaigns for the newly la...
View articleFlycast Communications Corp. launched newe-mail marketing division called Flycast eDispatch. Read More...
View articleReal-time personalization solutions provider Net Perceptions Inc. signed apartnership agreement with ad network and solutions company Real Media thatc...
View articleClickZ Forum members pounced on permission marketing; the use of opt-in e-mail to build and sustain relationships. These folks could really write the ...
View articleA new industry report says that click rates have little value as indicatorsfor return on investment (ROI) optimization because their correlation tocon...
View articleAn Australian advertising media buying company has committed to a one-year deal worth AU$10 million (US$6.5 million) with US-based new media agency Do...
View articleJanet explores the range of cost-per-action pricing and what it means to buyers and sellers. From cost-per-click to cost for registrations, contests e...
View articleDigital marketing agency SF Interactive launched a new Web site for Mistic beverages,designed to promote Mistic's line of juices and iced teas. Read M...
View articleMyPoints is a 100 percent opt-in e-mail, sending an advertiser's message and offer to consumers who specifically request it and who are rewarded for r...
View articleYou just sent 50,000 emails to your in-house opt in list asking them to click on a link. Over the next 48 hours, 2,500 people will click. And, you'll ...
View articleAs more businesses go online, and more residential customers turn to broadband, ISPs will have to spend big bucks on equipment. A report by Datamonito...
View articleE-commerce portal WelcomeTo Search Engine Inc.launched Xpress Coupons, a system for coupon-enabling banner ads. Read More...
View articleShopping service DealTime.com selected Margeotes Fertitta +Partners Inc. as its advertising agency of record, assigned to developthe company's first o...
View articleStartup e-mail outsourcing company Media Synergy signed a two-yearagreement with Multiple Zones, a direct reseller of computerproducts and services, f...
View article24/7 Media Inc., moving to bolster itsdirect marketing operations, acquired ConsumerNet, a provider of opt-ine-mail marketing solutions, for $52 milli...
View articleClickZ Forum members got a primer on e-commerce marketing strategy based on parallels between today's e-commerce environment and the early days of the...
View articleWeb marketing solutions provider AdKnowledge launched a new servicecalled eAnalytics, combining new data mining tools with the company'sexisting audie...
View articleOnline revenues among the direct marketing industry will outpace the rest of the Web, growing by 150 percent from 1999 to 2000, according to a collabo...
View articleIf we want to realize the commercial possibilities of the web, we have to rescue it from "information uber alles" Infocrats. You don't need more infor...
View articleEveryone on the web these days is publicity mad. PBS (called the Petroleum Broadcasting System in the 1970s, when all the big sponsors were oil compan...
View articleHow do you measure branding success? There's tools out there, trick is to select the right one. You need an understanding of research principles and I...
View articleOnline merchants are too optimistic regarding sales expectations for the back-to-school season, according to a survey by BizRate.com. Read More...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleWhat's the right way to price Internet ad inventory? CPM, CPC, CPA, flat rate for ad runs, revenue share? How about slotting fees for merchants or so-...
View articleOrganic Media, the full-service onlineadvertising and media management arm of Organic Inc., was selected as onlineagency of record by Internet music r...
View articleOne of the most daunting tasks for any media planner is reaching CEOs, CIOs, VPs, and top-level executives. In the real world, you might rent a direct...
View articleBusiness-to-business e-commerce is set to grow dramatically in both the US and Europe in the coming years, according to a pair of reports. Read More...
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