As more businesses go online, and more residential customers turn to broadband, ISPs will have to spend big bucks on equipment. A report by Datamonito...
View articleE-commerce portal WelcomeTo Search Engine Inc.launched Xpress Coupons, a system for coupon-enabling banner ads. Read More...
View articleShopping service DealTime.com selected Margeotes Fertitta +Partners Inc. as its advertising agency of record, assigned to developthe company's first o...
View articleStartup e-mail outsourcing company Media Synergy signed a two-yearagreement with Multiple Zones, a direct reseller of computerproducts and services, f...
View article24/7 Media Inc., moving to bolster itsdirect marketing operations, acquired ConsumerNet, a provider of opt-ine-mail marketing solutions, for $52 milli...
View articleClickZ Forum members got a primer on e-commerce marketing strategy based on parallels between today's e-commerce environment and the early days of the...
View articleWeb marketing solutions provider AdKnowledge launched a new servicecalled eAnalytics, combining new data mining tools with the company'sexisting audie...
View articleOnline revenues among the direct marketing industry will outpace the rest of the Web, growing by 150 percent from 1999 to 2000, according to a collabo...
View articleIf we want to realize the commercial possibilities of the web, we have to rescue it from "information uber alles" Infocrats. You don't need more infor...
View articleEveryone on the web these days is publicity mad. PBS (called the Petroleum Broadcasting System in the 1970s, when all the big sponsors were oil compan...
View articleHow do you measure branding success? There's tools out there, trick is to select the right one. You need an understanding of research principles and I...
View articleOnline merchants are too optimistic regarding sales expectations for the back-to-school season, according to a survey by BizRate.com. Read More...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleWhat's the right way to price Internet ad inventory? CPM, CPC, CPA, flat rate for ad runs, revenue share? How about slotting fees for merchants or so-...
View articleOrganic Media, the full-service onlineadvertising and media management arm of Organic Inc., was selected as onlineagency of record by Internet music r...
View articleOne of the most daunting tasks for any media planner is reaching CEOs, CIOs, VPs, and top-level executives. In the real world, you might rent a direct...
View articleBusiness-to-business e-commerce is set to grow dramatically in both the US and Europe in the coming years, according to a pair of reports. Read More...
View articleSearch site and directory operation LookSmart signed a deal to underwritefive PBS TV programs for three years each, including"Sesame Street" and the "...
View articleComputer equipment and books are the heaviest advertisers on the Internet. The top three are Amazon, Barnes & Noble, and Microsoft. Web advertising is...
View articleIn the real world, talent is usually paid by the hour or by the piece. A fixed price is set for each unit or hour of labor, and if the business does w...
View articleClickZ Forum members learned more about making web brands successful: good navigation, right tone of voice, consistent messages, and offline media int...
View articleIf you've worked through your ad sales channel decision with help from Janet and Kathy over the past weeks, you should be breathing a sigh of relief, ...
View articleThe percentage of Americans who would turn to the Internet as a channel for financing or refinancing a home has stayed remarkably flat since 1996, acc...
View articleE-mail marketing company Digital Impact raised $10.6 millionin its latest round of financing, including participation from past investorsInstitutional...
View articleWork-at-home and online households will fuel the growth of emerging broadband services and home networking solutions, according to a report by IDC. Re...
View articleOpt-in e-mail marketing firm NetCreations Inc. filed to raise asmuch as $57.5million in an initial public offering. Read More...
View articleWe learned in Part 1 that the baby boomers and over-50 population of women are prime Internet marketing targets. This week, Corlett tells us how to ge...
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