The exposure of local brand building in the international arena contributes to difficulties in global branding strategies. We know local marketing can...
View articleAs unglamorous as search traffic may be from a creative perspective, paid links (especially performance based) continue to offer more options to adver...
View articleAustralian measurement and research firm Red Sheriff will end this year on a high, announcing an increase in its third round funding. Read More...
View articleBill gives a rundown of three new rich media technologies from this year's New York @d:tech: EyeWonder, TrafficMac, and CyberExtruder. Read More...
View articleWith the growth of the web, the strategy of setting out free bait for your target market has become more and more powerful. Here's how and why it work...
View articleConsumer confusion could be one of the worst obstacles we face as Internet marketers today. Luckily, a little user testing can help avoid frustrating ...
View articleExperts from Cahners In-Stat and Dataquest agree that cable modems and DSL will drive high-speed Internet market in the US, but the reasons they give ...
View articleMarketers talk about building relationships with customers via email. But we form relationships with people, not institutions. Do our customers even w...
View articleHow do you further engage customers in conversations with you and with each other about you? Learn specific areas where conversations can be joined or...
View articleWith warnings that it needs an infusion of $50 million hanging in the air, marchFIRST instituted an employee stock option re-issuance program to keep ...
View articleInteractive advertising needs to work in concert with other media to benefit the client rather than be an independent operation just selling space. Ji...
View articleOK, so direct marketing is not particularly sexy. But it gets results. Sometimes the best marketing and sales efforts during a company's early stages ...
View articleThe pay-for-performance ad network keeps on rolling with its thirdacquisition in two months. Read More...
View articleNo other industry could benefit more from the Internet than healthcare. Despite this, the industry is way behind in applying the Internet effectively....
View articleThe number of new companies advertising online has more than doubled since January -- growing by 157percent over the past ten months, according to AdR...
View articleThe number of new companies advertising online has more than doubled since January, according to AdRelevance, but another firm found that some of the ...
View articleWhat's one of the biggest challenges facing companies today? Developing strategies that take into account on- and offline activity. Chris tells you ho...
View articleThe start-up will offer optimizationfeatures to its self-service ad buying and serving system. Read More...
View articleYou think the Florida secretary of state has problems? Look at what Vinton Cerf, the new chair of ICANN, faces. How he deals with them might affect us...
View articleAfter announcing that it would eliminate 200 positions, 24/7 Media begins breaking the news. Read More...
View articleIs it premature for B2B marketers to assume that email can replace direct mail or telemarketing? Integrate email into your existing marketing programs...
View articleEntrepreneurially inclined? Great. But in your enthusiasm, don't forget that while the Internet changes a lot of the rules, it doesn't change this one...
View articleThe cost of acquiring smaller companies, and lowered cash flow predictions, wiped $87.1 million from the interactive agency's annual report. Read More...
View articleCo-founder Pinkwater is out as CEO at the year-old I-shop; a former industry analyst will take over. Read More...
View articleAre you planning to conduct an industry conference? Here's everything you need to know about the art and science of planning a successful conference. ...
View articleSeveral online services claim to be able to track the competitive media spending and ad view volumes in a particular buy. But can you really track eve...
View articleThe morale of a creative department is very fragile. Scientists have shown that there is a higher concentration of ego issues in a creative department...
View articleThe companies said they hope to expand the deal to other countries. Read More...
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