The Internet is transforming the way consumers interact with brands. As the number of web pages on the Internet continue to escalate at astronomical l...
View articleSuddenly, just how much bang you can get for your promotional buck matters. While publicity with its cachet of credibility and enormous reach still qu...
View articleIt's not surprising that people obsessed with their privacy will still give away a ton of private information for a lottery ticket. Their concern has ...
View articleDiscount retailer Target and America Online announced the firstprograms emerging from the pair's recent alliance. Read More...
View articleInternet start-ups have some business practices not typically found in the analog business world - like the concept of "stealth mode." This is the act...
View articleAll of the emphasis on winning and retaining customers has paid off for someone. Revenues in the CRM application market are on the rise, according to ...
View articleEver notice most stories from web site content providers are written by the prolific talents of some guy named "Reuters" and his cohort, "AP"? As the ...
View articleThere are an infinite number of B2B models that can be implemented as companies of all sizes try to figure out how to use the web to generate greater ...
View articleAsian portal SOHU.com said the network, owned by a rival, will handleits Web ad sales and serving. Read More...
View articleAs the incentive space continues to heat up, the ad network unveileda new version of its AwardTrack platform Monday. Read More...
View articleThe interactive agency nabbed a marquee client to complement itsretinue of offline brand names. Read More...
View articleBush and Gore are probably in general agreement over the "need" for the police to snoop on what you do and say online, along with the "need" for all t...
View articleIt's official: A woman's place is online. A recent study by Media Metrix and Jupiter Communications tells us that the population of women on the Inter...
View articleThe free ISP will support Amazing Media's ad creation and trackingplatform. Read More...
View articleOnline advertising revenue is expected to reach $16.5 billion by 2005, according to research by Jupiter Communications, but the rapid growth will, und...
View articleAndy recently got asked: "Why is ClickZ profitable while Salon is not? You both provide edgy and entertaining online content for intelligent readers. ...
View articleOpt-in email service snags big-name client. Read More
View articleBill questioned if rich media was still alive last week, but what was he thinking? It's amazing how many people are suddenly stepping into this space,...
View articleDo our major political parties differentiate themselves on Internet-related issues? Fact is that on most questions the parties themselves are divided,...
View articleHow can you get customers to prefer you over the competition? It's a matter of trust. People trust you when you give them power. You can lead them to ...
View articleA new study provides insight into how to attract teen clicks. Read More...
View articleThe number of Web-enabled cellular handsets is expected to reach a 95 million in 2004, but marketers must resist imposing their Web strategy to reach ...
View articleEngage pulls new partnerships and products out of its bag of tricks. Read More...
View articleEven the most popular e-tailers have only average execution when it comes to customer service on the Web, according to a survey of the 50 most popular...
View articleVoice over DSL (VoDSL), the ability to provide integrated voice and data services over a single copper pipe, will become a $1 billion market by the en...
View articleFor years, PCs and Internet access have been nearly synonymous in the eyes of consumers. Now, a pair of surveys look at how consumers feel about getti...
View articleThe number of wireless portal users will grow to nearly 25 million in the next five years, according to estimates in a report by The Strategis Group. ...
View articleGlobal revenues for wireless portals will grow from $747 million in 2000 to $42 billion in 2005, according to research by Ovum, which found that reven...
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