The computer graphics industry's annual Siggraph convention is the leading showcase of the year's best computer animation (particularly 3D animation)....
View articleIn response to Richard Hoy's take on the viability of search engine marketing, here's a kinder, gentler picture of the industry. Paul explains how rep...
View articleA worldwide study of e-commerce by Taylor Nelson Sofres Interactive found that among Internet users around the globe, 10 percent shop online during a ...
View articleAs a stand-alone measurement, most people would agree that click-through rates do not tell the whole story. Conversions on your ad dollars are what re...
View articleDoubleClick makes personnel shifts at the top. Read More...
View articleWe've been talking about positioning and techniques, successful online programs, and busts. But we haven't come close to the dark side of PR. While it...
View articleRule breaking is good, and mavericks can be rewarded handsomely for taking risks. But more often, the admonition to "think outside the box" is a repla...
View articleAn Internet start-up gave its agency six weeks to launch a site, create a brand, and build a complete integrated marketing communications plan. Broker...
View articleCanadian employees are spending an average of about two hours a week surfing the Web for personal reasons, according to research by Angus Reid Group, ...
View articleOnline banks and online brokers still have plenty to look forward to, according to IDC, even though the market for Internet stocks isn't what it used ...
View articleJanet and Nancy tackle what's meant by the terms "profiling" and "personalization" and what all this means for ad sales the good (higher CPM potential...
View articleHow do you greet a first-time subscriber, buyer, or prospect? If you send an email, what do you include to not only inform, but also keep people inter...
View articlePermission marketing isn't just about "getting" permission. It's not just a box with a check in it or a prospect or customer saying "Yes." These are j...
View articleThe New York Times' Internet unit seeks to raise the profile of itscommunity site. Read More...
View articleMany companies are actively pursuing an e-business strategy, but few see it as a critical success factor, either now or in the near future, according ...
View articleShawn would like to publicly thank most of the affiliate managers out there, because their lack of communication with affiliates makes him stand out. ...
View articleIn the field of search engine optimization, cloaking has come under fire regarding whether or not it is a legitimate, ethical, online marketing strate...
View articleDo the mechanics of buying and selling online advertising differ greatly from those of traditional media? The online world's markets may work similarl...
View articleHere's a basic training principle for you: Enhance people's self-esteem. Enhance their self-esteem? Don't they already know they hold the power of lif...
View articleStrong branding is all about creating a story or, if a story already exists, making it spin off the product and the brand. Fascinating stories quite o...
View articleRealTIME Media and e-Dialog struck a partnership deal which will expand bothcompany's Internet marketing offerings. Read More...
View articleOne way to spot good online creative is to see whether it "personalizes" the message. Does it "touch a nerve" with your target audience? Does it push ...
View articleIn partnering with CheetahMail, Mail.com can now offer e-mail listmanagement and hosting services to its clients. Read More...
View articleThe central concern of current web design is saving time. Online readers belong to the time-starved generation, and any design that wastes their time ...
View articleOne of the assumptions in the early days of the web was that it was a level playing field. Low entry costs allowed the little guy to compete against t...
View articleInternet brands such as America Online, Yahoo! and Amazon.com are among thefastest growing brand names in the world, according to the World's MostValu...
View articleThe Hollywood duo who created Thirsty.com hope L90 can drive teensto their youth-oriented site. Read More...
View articleThe best PR programs have one thing in common: They all start with positioning. Positioning is the evolution of a dubious process that used to be call...
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