Ever been to a web site that personalizes its offerings for users? Typically, such a site offers to target relevant information to users who tell the ...
View articleSearch engines are the primary way most people find web sites, but web site designers forget to think of this when they create their sites. Often, sit...
View articleCMGI's AltaVista portal and retailer Musicland StoresCorp. Thursday struck a co-marketing deal that leveragesAltaVista's online brand equity and Music...
View articleOnline grocery and prepared food delivery firm Pink Dot this week picked BBDO West as advertising agency of recordfor an estimated $10 million account...
View articleDana had a column rejected last weekend. The editor said it was "Marketing 101, maybe the first six weeks." That may be true, but the fact remains tha...
View articleMany marketers submit their sites to the search engines carefully, only to find they didn't get listed in this search engine or that one. There's a lo...
View articleInternet marketing firm BeyondInteractive this week opened the doors on its first two internationaloffices, in China and Mexico, as part of an expansi...
View articleWith all of the ads for equity deals giving agencies a taste for theventure capital business, it's no surprise that Mezzina/Brown on Tuesdayjumped in ...
View articleThis is the final edition of Ad Metrics. Jeff Moore, its writer, recently left the Internet advertising field when he accepted a new position with Cur...
View articleSome of the biggest names in market research are predicting that most of the dot-com retailers that rule the PC screen, the airwaves, and the billboar...
View articleIf you missed last week's Internet World in Los Angeles (like I did), shame on you. And if you think Penton Media Inc. was hosed when it bought the sh...
View articleSales reps, particularly those new to the industry, spend most of their time selling to media planners and buyers. The average interactive media buyer...
View articleIn a surprise to absolutely no one, Zona Research and Forrester Research both found that companies can save money by using online procurement, and tha...
View articleIn a move to further monetize the traffic on its network ofvertical content sites, About.com on Mondayunveiled "Sprinks," sponsored contextual links, ...
View articleA study by Cheskin Research found that computers and the Internet may help close the economic gap that separates Hispanics from most of the US populat...
View articleWorlds.com, a 3D site that offersreal-time chat, on Thursday made its first big effort to capture thepublic's attention, with an advertising campaign ...
View articleWith the Internet economy in full swing, newly formed technology companies are forced to work at Internet speed in virtually every aspect of business....
View articleEurope and Australia are already well down the track, but the U.S. is still lagging behind. But probably not for long. We're talking about WAP (wirele...
View articleOnly 15 percent of Web users would be unwilling to provide personal information to Web marketers if that information improved their online service exp...
View articleUrsus Telecom Tuesday chose BeyondInteractive to handle all online marketing for theSTREAM.com, a site that sells itscommunications services, with ini...
View articleBusiness.com, the new eCompanies-incubated Internet servicefor businesses, has tapped four firms to help it launch and market itselfon an ongoing basi...
View articleThe number of baby boomers and seniors online grew by 18.4 percent last year, making them the fastest growing Internet population, according to Media ...
View articleHave you ever noticed that, in planning and placing online media, a number of great deals suddenly become available on a number of sites during partic...
View articleJanet and Nancy have spent the past few weeks talking about what keeps marketers up at night. But what about the concerns of those on the agency side?...
View articleIn a move to consolidate its Internet holding, focus more attention on theburgeoning medium, and fuel growth, Cyrk,a 24-year-old traditional promotion...
View articleAffiliate marketing gets a lot of attention these days. Forrester reported that affiliate programs accounted for 13 percent of 1999's online retail sa...
View articleSo you want to build your Internet brand? There's a lot to it. You need the positioning skills of an ad agency, the keen foresight of an information a...
View articleHard to believe, but this month makes two years that Greg and Emily have written for ClickZ. Take a stroll down memory lane to reflect on the topics t...
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