Every day in Internet-land, you hear about poor customer service. E-marketers are scrambling to improve customer relationships, and CRM solutions are ...
View articleTruck-loads of VC cash have financed the arrival of hundreds of new start-ups online. With all this well-heeled competition, what are the options for ...
View articleDespite some steps in the right direction, e-business has a long way to go on both sides of the Atlantic, according to surveys of executives in the US...
View articleThe name of the new e-media game is barter - the exchange of unsold inventory for exposure through another media vehicle. If you are an Internet site ...
View articleGoing international with your brand can be like starting from scratch. Successful national brands establish their image over time, an image that relat...
View articleFlycast Communications, the ad networkowned by CMGI that's being folded intosister company Engage Technologies, onThursday inked a deal to provide ad ...
View articleInteractive agency Siegel & Gale this week dropped the "&" from itsname, and kicked-off a $6 million advertising campaign to promote itselfand its new...
View articleAs the Internet becomes the public record of our time, more and more of that record is being routinely lost. Most news stories are lost forever after ...
View articleTodd spent 15 years crafting information for a daily newspaper before going digital. He knows what large media companies should be doing, like riding ...
View articleThe four-year-old Internet AdvertisingBureau this week took a big first step -- the hiring of a generalmanager, Larry Kaufman, the former vice preside...
View articleTogglethis, a company that allowsfor the e-mail delivery of animated, interactive content and advertisementsto users' desktops, on Monday released the...
View articleFew businesspeople would deny the importance of prospect screening, but the issue gets divisive when we start looking at where that responsibility res...
View articleA report by Forrester Research describes a B2B e-commerce sector with eMarketplaces, eBusiness Networks, and a market worth $2.7 trillion. Read More...
View articleCommunications site eFax.com on Monday joined DoubleClick's new mass-reach,discount-oriented advertising network, the Sonar Network, and announced pla...
View articleDespite the fact that Al Gore invented the Internet, and thatwould-be politicians are accustomed to spending gobs of money on TV andradio advertising ...
View articleAn important issue for businesses developing their online strategies is whether they should focus their marketing dollars in partnerships with the big...
View articleThe National Basketball Association and USA Networks on Friday struck amulti-year multi-media deal aimed at driving traffic and commerce at NBA.com. R...
View articleWith e-commerce growing exponentially and e-tailing sites mushrooming around the globe, the consumer is faced with an infinitely swelling array of cho...
View articleAt a time of unprecedented business "velocity" and tumult, it is more important than ever that CEOs have access to good, balanced advice and informati...
View articleThere is another reason why AOL needs Time Warner, besides its cable systems: Time's content may be the only asset that can save AOL from the assault ...
View articleWomen.com, the online network of sites aimed at women, is aiming to boost its brand, with Thursday's hiring of Annie Ellicott, who handled the Dockers...
View articlePrivacy advocates are turning up the heat on ad industry leader, DoubleClick, urging concernedInternet users to barrage members of the company's netwo...
View articleOnline advertising remains a numbers game founded on the premise that the more Internet users you lure to your site, the higher your chances of shifti...
View articleWith all due respect to baseball and online trading, TVs and PCs are forever linked as two of America's favorite pastimes, and it's a relationship tha...
View articleInternet advertising makes up only about one percent of the total U.S. advertising market. The good news is that high- speed access will cause online ...
View articleThose dot-coms that anted up the $2.2 million plus per Super Bowl spot arereaping increased traffic in the aftermath of the highly-rated game. Read Mo...
View articleHot leads, qualified prospects, warm bodies ready to buy. Every salesperson wants those leads. Few of us like to spend our selling time talking to tir...
View articleSay you've sent out a large email promotion and are reading your preliminary results. You got a ten-percent click- through response. Is that cause for...
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