Online ad giant DoubleClick Inc. Wednesday acquired Opt-In Email.com, a provider ofInternet e-mail marketing, publishing and list management. Read Mor...
View articleBig media have never understood the basics of the Internet information transaction. Perhaps they never will. Time Warner and News Corp. represent two ...
View articleCareer site kforce.com from Romac International Inc.named Beyond Interactive Inc. as its firstonline advertising agency of record. Read More...
View articleInternet professional services agency USWeb/CKS named three new partners in theNew York City region to augment the company's expertise in branding,ent...
View articleOnline ad network Adsmart said it has signed another 61 sitesto its network and now represents more than 375 brand sites totaling 2.5billion monthly i...
View articleAd network 24/7 Media Inc. named Margaret MeurerBrossy, a former Philip Morris executive, as chief marketing officer, seniorvice president. Read More...
View articleJim quotes Immanuel Kant to distinguish between awareness and branding. There's a group of you out there, half of whom are stroking their chins like c...
View articleToys and toy collectibles retailer thetoybox.com launched a regionalholiday ad campaign with media outlets including WRAL-TV.com, a newsstation/Web si...
View articleThere are a total of 435 million active e-mail accounts in the world, enough for every man, woman, and child in North America to have their own, accor...
View articleTo the Yahoos, Amazons, AOLs and other dot-coms that have made support for nonprofit charities a part of their business, we have two messages: First, ...
View articleNick explores the limitations of technological solutions to creating customer relationships. It's a tough one. Customer Relationship Marketing (CRM) s...
View articleThe US Internet audience is growing significantly slower than it used to, according to recent research from Cyber Dialogue, and that means online mark...
View articleWith all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...
View articleAffiliate marketing is often considered the be-all, end-all to online merchants. It's the New Deal, the best mousetrap ever built, the best thing sinc...
View articleTwo weeks ago, Tom wrote a column on "Tracking Non-Click Conversions," and the mail is still rolling in. The vast majority of responses say, "Hespos s...
View articleYou're surfing through cyberspace, and all of a sudden you see something at the top of the page that says, "Hey, Michael! We got your size 11 shoes ri...
View articleHyperlinks are what make the web different from other media. They came from the mind of Ted Nelson, but were first implemented and demonstrated by Tim...
View articleBoston-based marketing company Bronnercom will invest $8.2 million in newoffice space and equipment at its New York City location. Read More...
View articleSean says interactive media is different. Big revelation, huh? You might laugh at his naiveti for saying it. But a lot of folks just don't get this on...
View articleE-commerce companies this holiday season are spending billions inadvertising, attracting millions of potential customers and then driving mostof them ...
View articleInteractive advertising agency Beyond Interactive has partnered withe-mail marketing company MessageMedia to develop permissionmarketing strategies fo...
View articleOpt-in email marketing company NetCreations Inc. said it hasincreased its PostMasterDirect.com database tomore than five million e-mail addresses of I...
View articleThe number of small businesses with a Web presence has nearly doubled since 1998, and the coming years will see an even more dramatic increase, accord...
View articleInternet advertisers pay a lot of attention to segmentation based on income, education, age, gender, and even psychographics. One of the most striking...
View articleInternet classifieds company AdOne LLC has acquired Franchise Solutions, an Internetaggregator of franchise and business opportunity advertising for t...
View articleCorporations learn about their offline customers from many sources, collecting data along the way. Everything from how a user initially inquired about...
View articleIcon Medialab International AB, aEuropean Internet marketing and e-commerce consulting firm, acquirede-business and promotion firm Nicholson NY in a d...
View articleBURST! Media, an ad network forspecialty-content Web publishers, named William "Biff" Burns as director ofmarketing. Read More...
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