TD Ameritrade wants consumers to support 2018 Olympic and Paralympic hopefuls by using the hashtag #ItAddsUp on Facebook, Twitter and Instagram. The m...
View articleDrawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. R...
View articleUnruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...
View articleThe brand hopes to encourage consumers to visit as many locations – and as many times – as possible in 2014 with an initiative on its website that ext...
View articlePew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage onli...
View articleThe campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter follow...
View article2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6....
View articleImages of the Play-Doh sculptures were released individually and help highlight some of the fun uses of the compound, the brand says. Read More...
View articleKeep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Read More...
View articleBeyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Re...
View articleInstagram revealed its 'Instagram Direct' product, a new rival to Snapchat as well as Twitter's direct messaging systems. Within hours, apparel retail...
View articleThe advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Read More...
View articleRather than hiding bad gifts and ugly Christmas sweaters, Jack Daniel's says consumers should instead photograph their awful gifts and share them acro...
View articleThat said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for...
View articleThe key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers. Read More...
View articleNot only does Pearson’s Candy Company have a new website and Instagram presence, it’s also on YouTube. The moves, in part, are an appeal to younger cu...
View articleThe Instagram initiative asks women to post photos of their guys watching football on Sundays to push a Sport line that debuted earlier this year. Rea...
View articleThe brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Read ...
View articleThe installation includes an intelligent vending machine at a Bryant Park Subway station and encourages women to use the hashtag #BringYourBold to tal...
View articleThe Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with ...
View articleMoët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter. Read More...
View articleNew data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagra...
View articleSoutheast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...
View articleDockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Read More...
View articleUrban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Read More...
View articleThe brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Read More...
View articleThe coffee brand has created The Best Part, a news community focused on positive content on Facebook, Twitter and Instagram. Read More...
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