Ready to optimize your e-mail performance? Start testing! Part one of a series. Read More...
View articleSure, old-fashioned poaching continues. But agencies are deploying new tactics and updating tried-and-true approaches to recruiting and retaining tale...
View articleThe controversial U.K. firm will hold a Web chat today to discuss concerns surrounding its history, and use of ISP-data for ad targeting. Read More...
View articleUPDATE: U.S.-based NebuAd has begun ramping up its U.K. operations, while U.K. competitor Phorm may be eyeing a U.S. expansion. Read More...
View articleOrganic search is like a construction project. Would you prefer a shack or a mansion? Read More...
View articleA new product helps conference organizers to boost attendance, satisfy vendors and reduce inbox overload. Read More...
View articleHow behavioral marketing works on one social advertising network that serves 100 million ads a day. Read More...
View articleA look at the equivalent of a Super Bowl of interactive advertising. Read More...
View articleThe three most enduring truths of e-mail marketing -- regardless of the business you're in. Read More...
View articleThese days, the Web users who click on banner ads are more likely to look like Wal-Mart customers than Nordstrom customers. Read More...
View articlePaid and unpaid search can work together in harmony to produce a well-rounded search presence. Here's how. Read More...
View articleA report examines online product research and shopping behaviors in the U.S. and Chinese markets. Read More...
View articleWhy aren't film studios, broadcasters, and publishers dreaming up their own electric sheep? Read More...
View articleAn infiltration of dollars into the Internet has hurt the targeting cause. Read More...
View articleNine (count 'em, nine!) egregious errors in a single e-mail promotion. Read More...
View articleEnsure your content has a chance to be found for all the right words with keyword research. Read More...
View articleTips for launching and measuring a social media marketing campaign. Read More...
View articleAs Microsoft grows more hostile in its bid for Yahoo, some search marketers think the software firm should pursue overseas targets instead. Read More...
View articleThe two firms announced substantial rounds of investor funding yesterday. Read More...
View articleThree ways marketers can keep brand fan sites strong and consistent. Read More...
View articleTen tips from award-winning copywriter Pat Friesen. Read More...
View articleRetailers can leverage emerging immersive platforms to create new brand experiences. Read More...
View articleHow businesses can benefit from advertising and marketing during a downturn. Read More...
View articleA tip or two about MSN/Live, Yahoo, and Google. Read More...
View articleHow a switch from direct mail to e-mail delivered increased response from a smaller mailing list. Read More...
View articleMore targeting is better than less. Here's why. Read More...
View articleWhat 2-year-old twins can teach you about the ins and outs of persuasion and marketing. Read More...
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