While men are more likely to use smartphones than women, there are still ways that mobile marketers can reach women on the go. Here are three approach...
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View articleYou've decided a mobile application is the way to go. Now you have to cut through the noise. Read More...
View articleTips on deciding whether you should build a mobile Web site or an iPhone app to promote your brand. Read More...
View articleTimes are tough. That makes mobile marketing more important than ever. Read More...
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View articleMobile ad networks offer advantages absent in online ad networks. Read More...
View articleMobile enables brands to engage with consumers where other channels cannot. But that first requires some planning. Read More...
View articleMobile marketing is far more than advertising. Five dimensions to bring to your mobile plan. Read More...
View articleAdding a mobile component can bring two attributes consumers and advertisers love to the traditional table: interactivity and accountability. Read Mor...
View articleAt upfront meetings, digital is being given only lip-service this year and mobile is completely overlooked. But that shouldn't be the case. Read More...
View articleIf you're a senior marketing executive who thinks emerging media is for kids, you're doing consumers a disservice. Read More...
View articleA larger percentage of people in China own Web-enabled phones and they are more likely to use them to access the Web. Read More...
View articleThe popularity of Apple iPhone applications has brand marketers asking whether they should offer one too. Three factors to consider before taking the ...
View articleMobile marketing is about mobile consumers, not devices. Consider these factors. Read More...
View articleA growing number of Americans are using the mobile Web daily -- and it's more than just the iPhone population. Read More...
View articlePartnerships between mobile-focused specialty agencies and consumer-focused full-service agencies are inevitable. Here's why. Read More...
View articleThree places to scrape up funds for mobile marketing campaigns. Read More...
View articleLike Cardinals fans, mobile marketers will have to wait until next year to win the big game. Read More...
View articleMobile is as much an out-of-home, print, radio, direct, and promotions medium as it is a digital one. Read More...
View articleThree tips for marketers on how to deal with this popular mobile Web platform. Read More...
View articleConsumers may be less resistant to marketing efforts, but their interest is similar to that in 2007. Read More...
View articleThree developments that should be on the radar of digital advertising executives. Read More...
View articleA self-proclaimed Google fanboy highlights the good and bad of the G1 mobile device, which deploys the Android OS. Read More...
View articleTwo social sites leave others in the dust. Read More...
View articleVisa's plans to use location-based technology on Google's mobile operating system could game changing for marketers and consumers alike. Read More...
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