Custom or custom er ? Product or process? The discussion continues in a follow-up to 'Personalization, Meet Mass Customization. Read More...
View articleGlobal usage is still dominated by younger, better-educated, higher-earning males, but some countries are narrowing the gaps better than others. Read ...
View articleThe newest direct marketing medium bests the rest, according to research. Read More...
View articleThe top 10 affiliate programs of September 2003, as ranked by Refer-it. Read More...
View articleNielsen//NetRatings offers insight on the global Internet population's home usage. Read More...
View articleThe majority of Chinese computers have some type of infection, which could potentially have disastrous consequences to the country's information netwo...
View articleWhile the average yearly increase for IT pros was higher than the rest of the U.S. workforce, a considerable number got the same as or less than last ...
View articleRich media ads continue to outperform standard ads, while clickthrough rates, though nothing to rave about, remain stable. Read More...
View articleToo many marketers are trying to fix the wrong problem. Instead, direct energy and resources toward the three site issues that can vastly improve conv...
View articleEverybody wins: handheld manufacturers sell more units, service providers gain more subscribers, and customers report higher satisfaction rates. Read ...
View articleData and analysis changed every facet of business except advertising. Guess what's next in line for a complete overhaul? Read More...
View articleHow much they're spendingand what they're buying – predictions for the big 2003 shopping season. Read More...
View articlecomScore Media Metrix and Nielsen//NetRatings analyze who is going where on the Web, and for how long. Read More...
View articleThe payoff for spammers lies in the 1 percent of recipients who give money as a response to an unsolicited commercial e-mail. Read More...
View articleLittle to no budget? Creative ways the impecunious marketer can get a handle on information and analytics. Read More...
View articleWomen Internet users hold the slight edge over men in the U.S., but not so in Europe. Read More...
View articleLead generation is more important than sales for most commercial sites, and marketers are wresting control of those sites from the IT department. Read...
View articleThe average Internet activity – both at work and at home – in September 2003 for surfers in the U.S., UK, and Australia, as reported by Nielsen//NetRa...
View articleSite design is more than eye candy. It's a powerful persuader. Read More...
View articleThe untethered life holds great appeal as the number of global subscribers to wireless mobile, messaging, and Internet services grows. Read More...
View articleNothing but the facts: The latest round of numbers, figures and stats makes the case for online airtight. Read More...
View articleCustom or custom er ? Product or process? Marketers must understand the distinctions -- no matter how well those made-to-order jeans fit! Read More...
View articleinternet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleU.S. publishers of HTML newsletters that target business professionals might have the most receptive viewing audience. Read More...
View articleMore shoppers indicated a spending spree was imminent during an October 2003 survey, than they did in September 2003, but year-over-year figures are d...
View articleWould you bid in an auction-style market for the right to e-mail your target audience? Read More...
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