Tim Pawlenty is a likely 2012 GOP presidential candidate. Last year his PAC spent over $100,000 with firms like Facebook, Google, and Mixpo. Read More...
View articleBing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. Read More...
View articleAs brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning. Read More...
View articleFacebook's Sponsored Stories underscores why marketers must tightly integrate three media strategies. Read More...
View articleFive success factors for a true digital specialist. Read More
View articleFollowing major investment, daily deals site expands local sales teams. Read More...
View articlePew Research Center measured political use of Twitter, Facebook before the 2010 elections. Read More...
View articleIt's time to follow in the footsteps of the American settlers of the West and take and harvest a good piece of property before someone else grabs it. ...
View articleAdvanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Read...
View articlePay per click is not just for Google or for search anymore. Read More
View articleCPM-based ads do not work in China, and here's why. Read More...
View articleRecruiting wish list includes more than 300 advertising-related vacancies. Read More...
View articleMany Latinos are gathering on Twitter via hashtags. How do marketers connect with them? Read More...
View articleFeature works with industry’s self-regulatory program. Separately, Mozilla backs do-not-track HTTP header. Read More...
View articleAd industry groups, privacy advocates, and others now have until Feb. 18 to submit feedback on Do-Not-Track. Read More...
View articleSocial media entrepreneur is charged with helping NYC strengthen digital media presence and streamline internal digital communications. Read More...
View articleAs your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Read More...
View articleSix pros and cons of interactive advertising and how it can affect the industry. Read More...
View articleCreative digital media firm Strategic Productions is partnering with newly-launched McKenna Pihlaja, a firm focused on strategic media consulting. Rea...
View articleSearch giant will soon join the burgeoning digital deals space. Read More...
View articleLessons from Hyper Island's three-day class for creative professionals. Read More...
View articleRep. Cliff Stearns said he will revive his privacy bill draft, but a Washington, D.C. privacy lawyer thinks passage of a privacy bill this year is unl...
View articleBefore you embark on a social marketing strategy, consider asking and answering these questions. Read More...
View articleA new take on the classic "walk around" car commercial format. Read More...
View articleTRUSTe is now certified by the industry's self regulatory alliance to enable an ad icon that is generating new revenue streams. Read More...
View articleMarrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Read More...
View articleHow do businesses demonstrate value in social media? Here are some ways. Read More...
View article