MySpace Extends Entertainment Makeover with Mobile Site, App
Marketing

MySpace Extends Entertainment Makeover with Mobile Site, App

15y Douglas Quenqua

MySpace Extends Entertainment Makeover with Mobile...

Both platforms will center on music and artist interaction, with richer advertising in the app experience. Read More...

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EU Probes Google over Possible Antitrust Violations
Data insights

EU Probes Google over Possible Antitrust Violations

15y Jack Marshall

EU Probes Google over Possible Antitrust Violation...

European regulators launch a formal investigation in Google's search ad practices. Read More...

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Google Could Mobilize Groupon In Saturated 'Deals' Market
Marketing

Google Could Mobilize Groupon In Saturated 'Deals' Market

15y Christopher Heine

Google Could Mobilize Groupon In Saturated 'Deals'...

Google would bring huge reach to Groupon's deals platform, but the online daily deals bubble could eventually burst. Read More...

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AOL Carves New Local Ad Sales Role
Display Advertising

AOL Carves New Local Ad Sales Role

15y Kate Kaye

AOL Carves New Local Ad Sales Role

AOL hires former Yodle sales exec Mike DeLuca to fill new local sales post. Read More...

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Retail Sites Enjoy Double Digit Sales Growth on Black Friday
Ecommerce

Retail Sites Enjoy Double Digit Sales Growth on Black Friday

15y Douglas Quenqua

Retail Sites Enjoy Double Digit Sales Growth on Bl...

Web retailers enjoyed a resurgent Black Friday last week, according to various reports. Read More...

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How App Marketing Differs From Search Engine Marketing
Marketing

How App Marketing Differs From Search Engine Marketing

15y Rob Weber

How App Marketing Differs From Search Engine Marke...

Need to explain how app marketing works? Try comparing and contrasting it to search marketing. Read More...

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'Burn Notice' Game Takes a Hyundai Sponsorship Further
Marketing

'Burn Notice' Game Takes a Hyundai Sponsorship Further

15y David Ward

'Burn Notice' Game Takes a Hyundai Sponsorship Fur...

Game format emerges as a means to extend USA Network's product placement deals online. Read More...

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SMBs Applaud Newly Available Facebook Page Analytics
Analytics

SMBs Applaud Newly Available Facebook Page Analytics

15y Christopher Heine

SMBs Applaud Newly Available Facebook Page Analyti...

Restaurants, bars, and retailers with less than 10,000 likes can now see how Facebook messages perform. Read More...

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The Top 7 Digital Trends That Made the 2010 Election Tick
Marketing

The Top 7 Digital Trends That Made the 2010 Election Tick

15y Kate Kaye

The Top 7 Digital Trends That Made the 2010 Electi...

A roundup of key factors that drove online advertising in 2010. Read More...

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Border Patrol
Marketing

Border Patrol

15y Giovanni Rodriguez

Border Patrol

A new book looks at where Latinos go...for content, community, and commerce. Read More...

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View From the Consumer
Asia

View From the Consumer

15y Eric Phu

View From the Consumer

Put yourself in the shoes of a consumer before you plan your next marketing campaign. Consider these five points. Read More...

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Back to the Future: The Untapped Potential of 2.5G
Asia

Back to the Future: The Untapped Potential of 2.5G

15y Andrew Knott

Back to the Future: The Untapped Potential of 2.5G

With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Read More...

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Facebook Holidays: AT&T's 'Black Wednesday' Ads and Other Big Brands
Marketing

Facebook Holidays: AT&T's 'Black Wednesday' Ads and Other Big Brands

15y Christopher Heine

Facebook Holidays: AT&T's 'Black Wednesday' Ads an...

Telecom giant gets a jump on Black Friday. Sears, Starbucks, and Charmin also leap in. Read More...

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Using Word Clouds to Size Up Digital Marketing Trends
Asia

Using Word Clouds to Size Up Digital Marketing Trends

15y Michael Zung

Using Word Clouds to Size Up Digital Marketing Tre...

Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia. Read More...

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USA Network Expands Diversity Campaign With Facebook Game
Marketing

USA Network Expands Diversity Campaign With Facebook Game

15y Kate Kaye

USA Network Expands Diversity Campaign With Facebo...

NBC Universal-owned USA Network has added a new social layer to its ongoing Character Project initiative. Read More...

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Study: Mobile Search Goes Mainstream in Asia
Asia

Study: Mobile Search Goes Mainstream in Asia

15y Adaline Lau

Study: Mobile Search Goes Mainstream in Asia

Search marketing firm's survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines,...

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5,000 People Drive Real-Life Mitsubishi Over the Web
Marketing

5,000 People Drive Real-Life Mitsubishi Over the Web

15y Douglas Quenqua

5,000 People Drive Real-Life Mitsubishi Over the W...

Agency 180 L.A. worked with robotics engineer Dr. James Brighton to create the test drive promotion. Read More...

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Harnessing the E-mail Marketing Power of the iPad
Asia

Harnessing the E-mail Marketing Power of the iPad

15y Stephen Hay

Harnessing the E-mail Marketing Power of the iPad

Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices. Re...

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Mattel Designs Web Properties With Advertisers In Mind
Marketing

Mattel Designs Web Properties With Advertisers In Mind

15y Susan Kuchinskas

Mattel Designs Web Properties With Advertisers In ...

Toy giant makes sure sites like HotWheels.com, Barbie.com, and MonsterHigh.com support the deep integration advertisers want. Read More...

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How to Avoid Building a Disposable App
Marketing

How to Avoid Building a Disposable App

15y Sean Carton

How to Avoid Building a Disposable App

Getting consumers to download a cool app, widget, or game is the easy part. Read More...

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4 Ways Video Is Fundamentally Changing
Marketing

4 Ways Video Is Fundamentally Changing

15y Shishir Mehrotra

4 Ways Video Is Fundamentally Changing

The video industry has exploded through many transitions already and it is about to go through its largest yet. Are you ready? Read More...

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Engaging Latinos – The Role Your Digital Strategy Should Play
Marketing

Engaging Latinos – The Role Your Digital Strategy Should Play

15y Gustavo Razzetti

Engaging Latinos – The Role Your Digital Strategy ...

What the digital divide between U.S.-born and foreign-born Latinos means for marketers. Read More...

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Yahoo's Mobile Apps Get Game in San Francisco
Data insights

Yahoo's Mobile Apps Get Game in San Francisco

15y Kate Kaye

Yahoo's Mobile Apps Get Game in San Francisco

Yahoo is set to launch a series of interactive outdoor touch-screen games to push its mobile apps. Read More...

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Holiday 'Check-In' Report: $500 Foursquare Giveaways and More
Marketing

Holiday 'Check-In' Report: $500 Foursquare Giveaways and More

15y Christopher Heine

Holiday 'Check-In' Report: $500 Foursquare Giveawa...

Sports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Read More...

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Facebook Answers 5 Key Social Inbox Questions
Email

Facebook Answers 5 Key Social Inbox Questions

15y Christopher Heine

Facebook Answers 5 Key Social Inbox Questions

Social media giant says its new messaging platform will not add to the rich stream of user data that informs Facebook.com ad placements. Read More...

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The Quandary of New and Better
Marketing

The Quandary of New and Better

15y Robin Neifield

The Quandary of New and Better

Five ways to manage marketing risks and nine ways to make the right changes - and staying on top of your game. Read More...

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Social E-mail, Net Neutrality, and More: Notes From the Notebook
Marketing

Social E-mail, Net Neutrality, and More: Notes From the Notebook

15y Gary Stein

Social E-mail, Net Neutrality, and More: Notes Fro...

A few thoughts on socializing e-mail, taking a stand on net neutrality, and the rising challenge of self-branding. Read More...

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