Microhoo's Battle Is for Hearts and Minds
Marketing

Microhoo's Battle Is for Hearts and Minds

17y Rebecca Lieb

Microhoo's Battle Is for Hearts and Minds

Even if the combined forces of Microsoft and Yahoo build a search engine that's 10 times better than Google's, will it matter? Read More...

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Desperately Seeking Personal Brand
Marketing

Desperately Seeking Personal Brand

17y Robin Neifield

Desperately Seeking Personal Brand

Are you a passionate social media practitioner or an ego-driven pretender? Six ways to tell the difference. Read More...

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Privacy Versus Targeting: Drawing Battle Lines
Data insights

Privacy Versus Targeting: Drawing Battle Lines

17y Rob Graham

Privacy Versus Targeting: Drawing Battle Lines

Will principles embraced by the Interactive Advertising Bureau and other industry stave off more stringent oversight of behavioral marketing? Read Mor...

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Twitter, Spam, and Security
Marketing

Twitter, Spam, and Security

17y Anna Maria Virzi

Twitter, Spam, and Security

What brands can do to manage their reputation on the social platform where rules change quickly and best practices are evolving. Read More...

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Marketing to People
Marketing

Marketing to People

17y Aaron Kahlow

Marketing to People

Three tips for proper social networking etiquette. Read More

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Creative Is the 'Last Mile' in Behavioral Targeting
Data insights

Creative Is the 'Last Mile' in Behavioral Targeting

17y Brian Massey

Creative Is the 'Last Mile' in Behavioral Targetin...

It stands to reason that an industry adept at sorting through data and analyzing Web content in real-time would find a way to optimize online display ...

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Does Tweeting Generate Any Lasting Value?
Marketing

Does Tweeting Generate Any Lasting Value?

17y Gary Stein

Does Tweeting Generate Any Lasting Value?

Twitter's trending topics hold opportunity for brands to connect with consumers. Read More...

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College Republicans Bank on Competitive Spirit to Drive Online Healthcare Activism
Marketing

College Republicans Bank on Competitive Spirit to Drive Online Healthcare A...

17y Kate Kaye

College Republicans Bank on Competitive Spirit to ...

As the RNC deals with a youth-aimed Web contest gone awry, its college counterpart launches a reward-driven activism hub aimed at derailing a governme...

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Execs & Accounts UK and EU: Myvideorights, Blue Barracuda, Agillic
Marketing

Execs & Accounts UK and EU: Myvideorights, Blue Barracuda, Agillic

17y Jack Marshall

Execs & Accounts UK and EU: Myvideorights, Blue Ba...

Myvideorights hires U.K. ad sales director; Blue Barracuda appoints media director; Agillic opens office in the U.K. Read More...

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Defining Social Media
Marketing

Defining Social Media

17y Sean Carton

Defining Social Media

Social media are really just technologies that facilitate conversations. What's so new about that? Read More...

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Recession Marketing: The Direct Approach
Marketing

Recession Marketing: The Direct Approach

17y Rebecca Lieb

Recession Marketing: The Direct Approach

E-mail is a cornerstone of back-to-basics marketing. Read More...

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Active Listening on the Social Web
Marketing

Active Listening on the Social Web

17y Adam Cahill

Active Listening on the Social Web

Businesses must do more than listen to consumers online. Here are four steps to take. Read More...

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Local Search = Where Are You? + What Do You Do? Part 1
Local

Local Search = Where Are You? + What Do You Do? Part 1

17y Mary Bowling

Local Search = Where Are You? + What Do You Do? Pa...

Search engines want to know the same things about your business that searchers want to know. Here are some things to do to avoid wasting your search m...

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Finding Inspiration for Digital Marketing
Marketing

Finding Inspiration for Digital Marketing

17y Robin Neifield

Finding Inspiration for Digital Marketing

In search of ideas that drive results? Here are one dozen ways to help develop game-changing digital campaign ideas. Read More...

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How to Write a Media Strategy, Part 2
Data insights

How to Write a Media Strategy, Part 2

17y Anna Papadopoulos

How to Write a Media Strategy, Part 2

There is a strong temptation to write your strategy as part of your objective. Don't do it. Read More...

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MySpace Outsources International Ad Sales to Fox International Channels
Marketing

MySpace Outsources International Ad Sales to Fox International Channels

17y Jack Marshall

MySpace Outsources International Ad Sales to Fox I...

FIC will handle local ad sales for a number of MySpace's non-U.S. operations. Read More...

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When Ads Are a Labor of Love
Marketing

When Ads Are a Labor of Love

17y Anna Maria Virzi

When Ads Are a Labor of Love

Scores of people vie to produce a single video ad that may earn one winner $2,500. Is this the future of advertising? Read More...

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More Phorm ISP Partners Jump Ship, Beginning of the End?
Marketing

More Phorm ISP Partners Jump Ship, Beginning of the End?

17y Jack Marshall

More Phorm ISP Partners Jump Ship, Beginning of th...

ISP TalkTalk bails on Phorm, leaving the company high and dry in the U.K. Read More...

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AOL Appoints Ex-Bebo Chief to Head Up European Ad Sales
Marketing

AOL Appoints Ex-Bebo Chief to Head Up European Ad Sales

17y Jack Marshall

AOL Appoints Ex-Bebo Chief to Head Up European Ad ...

Current Platform-A head for European sales Brendan Condon will head back to New York, as Kate Burns takes over. Read More...

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Display Advertising: From Diapers and Beer to Electronica
Data insights

Display Advertising: From Diapers and Beer to Electronica

17y George John

Display Advertising: From Diapers and Beer to Elec...

There's no point in fighting tools; you have to learn to use them. A behavioral marketing case study for display advertising. Read More...

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Execs & Accounts UK & EU: Hi-media, AdGent, Specific Media
Marketing

Execs & Accounts UK & EU: Hi-media, AdGent, Specific Media

17y Jack Marshall

Execs & Accounts UK & EU: Hi-media, AdGent, Specif...

Hi-media buys AdLINK; AdGent to rep HuffPo; Specific Media bolsters U.K. staff Read More...

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A Three-Point Plan to Save U.S. Newspapers
Marketing

A Three-Point Plan to Save U.S. Newspapers

17y Gary Stein

A Three-Point Plan to Save U.S. Newspapers

Newspapers have an important role to play in communications. But they have to figure out how to survive in the Digital Age. A three-point plan to save...

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Phorm Loses U.K. Partner BT, Turns to Overseas Markets
Marketing

Phorm Loses U.K. Partner BT, Turns to Overseas Markets

17y Jack Marshall

Phorm Loses U.K. Partner BT, Turns to Overseas Mar...

The news will come as a major blow to Phorm as BT appeared to be the customer most likely to adopt its behavior tracking and ad targeting technology. ...

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Senator Leahy and Others Using New YouTube Ad Offering
Marketing

Senator Leahy and Others Using New YouTube Ad Offering

17y Kate Kaye

Senator Leahy and Others Using New YouTube Ad Offe...

The Vermont Democrat's BushTruthCommission, the Service Employees International Union, and other political and advocacy groups are early adopters of Y...

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Augmented Reality: Bringing It Down to Earth
Marketing

Augmented Reality: Bringing It Down to Earth

17y Sean Carton

Augmented Reality: Bringing It Down to Earth

Experiments on the bleeding edge of augmented reality offer us a window into the future when the "real" and the "virtual" become indistinguishable. Re...

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Advertising Does Not Create Demand, But...
Marketing

Advertising Does Not Create Demand, But...

17y Augustine Fou

Advertising Does Not Create Demand, But...

It may help fulfill demand. Understand the difference. Read More...

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Advertising and Local Search
Local

Advertising and Local Search

17y Mary Bowling

Advertising and Local Search

What can you do to get people to shop at your business? Consider these approaches to stretch your range. Read More...

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